Mind Candy and Spin Master, Ltd have announced a partnership to expand the online gaming hit Moshi Monsters into a line of toys, to be carried exclusively at Toys “R” Us. The product offerings will include six plush Moshi Monsters characters, as well as 32 Moshling (monsters’ pets) minifigures, all available in late July. To integrate the toy experience with the online world, the toy design includes secret redeemable codes and special trial memberships. Future merchandising will include trading cards produced by Topps and books from Scholastic, Inc.
Top Trumps card games are similar to War, which is played with normal playing cards. But instead of featuring a number and a suit, Top Trumps cards feature statistics such as speed, skill, strength, and more that coincide with the theme of the deck. The object of the game is to beat—or trump—your opponent’s card by choosing your best stat for that card. The player that trumps wins the card, and the game keeps going until a player wins the entire deck.
New Top Trumps card games for 2011 will include Moshi Monsters, Go Go Crazy Bones, Harry Potter and the Deathly Hallows, Top Trumps Activity Super Hero Squad, and Top Trumps Tournament Marvel.
For more Fall Toy Preview coverage, pick up The Toy Book‘s September/October issue!
Mind Candy, the global developer and publisher of the free-to-play online game Moshi Monsters, has signed a master toy licensing deal with Vivid Imaginations. Vivid will launch Moshi Monster-branded toys across the UK, North America, Australia, and New Zealand starting next January. The initial toy line will include miniature collectables and plush soft toys. Vivid will support the brand with TV advertising, online marketing, PR, and a fully-integrated promotional plan for the Moshi Monsters fan base.
Moshi Monsters is a free-to-play online game that allows children around the world to adopt their own pet monster, play games, customize their homes, explore the virtual world, and solve educational puzzles. More than 20 million players have registered to date on the website.
The first book to be published by Penguin will explore Moshlings––the cute, colorful, and collectible pet creatures of the Moshi Monsters. The book will tell the Moshlings’ backstory, habitats, quirks, and more. The book will also contain a unique code to unlock a secret Moshling at the Moshi Monsters website.
Two books are planned for release this year globally, and five more will follow next year.