Mind Candy and Spin Master, Ltd have announced a partnership to expand the online gaming hit Moshi Monsters into a line of toys, to be carried exclusively at Toys “R” Us. The product offerings will include six plush Moshi Monsters characters, as well as 32 Moshling (monsters’ pets) minifigures, all available in late July. To integrate the toy experience with the online world, the toy design includes secret redeemable codes and special trial memberships. Future merchandising will include trading cards produced by Topps and books from Scholastic, Inc.
Moshi Monsters is a free-to-play online game that allows children around the world to adopt their own pet monster, play games, customize their homes, explore the virtual world, and solve educational puzzles. More than 20 million players have registered to date on the website.
The first book to be published by Penguin will explore Moshlings––the cute, colorful, and collectible pet creatures of the Moshi Monsters. The book will tell the Moshlings’ backstory, habitats, quirks, and more. The book will also contain a unique code to unlock a secret Moshling at the Moshi Monsters website.
Two books are planned for release this year globally, and five more will follow next year.