MGA Entertainment Unveils New Additions at Toy Fair

LalaloopsyAt the 2014 American International Toy Fair, MGA Entertainment will introduce its spring line-up for its Lalaloopsy, Mooshka, Moxie Girlz, and Little Tikes lines.

The Lalaloopsy brand will expand with Lalaloopsy Babies, featuring original characters Crumbs Sugar Cookie, Pillow Featherbed, Jewel Sparkles, and Mittens Fluff ‘N’ Stuff as soft, adorable babies. Lalaloopsy Bubbly Mermaids Pearly Seafoam and Ocean Seabreeze have hair that can be filled with bubble solution, and tails that can be squeezed to watch their bubble hair grow.

The newest additions to the Mooshka Fairytale lineup include Princess Palia, Ballerina Casia, Mermaid Sonia, and Fairy Ina. Each is adorned with a shimmering tulle dress, colorful soft ribbons, and lace crowns. In addition, each soft doll has Velcro hands that are perfect for holding hands with friends. [Read more...]

MGA Entertainment Joins the Fight Against Cancer

True Hope Bratz and Moxie Girlz Dolls

MGA Entertainment announced its commitment and support to the fight against cancer by launching new hairless versions of its Bratz and Moxie Girlz doll brands. MGA will release three Bratz dolls (Cloe, Yasmin and Cameron) and three Moxie Girlz dolls (Avery, Sophina, and Jaxson).

Available at Toys “R” Us stores and Toysrus.com beginning in June, MGA will donate $1 for every True Hope Bratz and Moxie Girlz doll, sold to distributors, to City of Hope for cancer research. The announcement comes on the heels of an ever-growing social media movement that calls for toymakers to create hairless dolls to emotionally comfort young girls and boys who suffer from hair loss due to cancer treatments.

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MGA Entertainment Expands Moxie Girlz Line for Fall

MGA Entertainment has announced plans to expand its Moxie Girlz doll brand with the introduction of Moxie Teenz, 14-inch dolls that feature realistic eyes, interchangeable wigs, and 15 points of articulation. The line features four dolls— Melrose, Arizona, Tristen, and Bijou—who do everything from attend college to perform on Broadway. A full line of Moxie Teenz products, including dolls and wig, fashion, and accessory packs, will be available in the fall.

MGA will also partner with Burger King from August 23 to September 12 for a series of branded premiums for girls that will include Moxie Girlz Wrist Bags, Moxie Girlz Light-Up Pendants, and Moxie Girlz Bracelets.

Additionally, MGA will release Moxie Girlz Magic Snow, featuring previously introduced dolls in the line sporting snow outfits, a winter purse and fashion goggles, a sled, and snow powder.

MGA Considers IPO

Bloomberg is reporting that MGA Entertainment Inc., will consider selling shares in an initial public offering, according to CEO Isaac Larian. Larian, who controls more than 80 percent of MGA Entertainment, ruled out a share sale this year. The toymaker didn’t proceed with IPO plans in the past because of litigation with rival toymaker Mattel Inc., he said.

Larian unveiled a distribution agreement for MGA’s Moxie Girlz fashion doll with Giochi Preziosi SpA, which CEO Dario Berte said may hold an IPO this fall. Giochi Preziosi will distribute the doll in Italy, France, Greece and Turkey.

F.A.B./Starpoint Signs Deal for MGA’s Doll Lines

F.A.B./Starpoint has inked a licensing deal with MGA Entertainment for the Moxie Girlz and BFC, Ink. doll brands. As a part of the agreements, which take effect immediately, F.A.B./Starpoint will develop a line of stationery, backpacks, school supplies, and lunch kits that will be launched in time for back-to-school 2010.