The 12 finalists for induction into Strong’s National Toy Hall of Fame in Rochester, New York are bubble wrap, Care Bears, Clue, coloring books, Dungeons & Dragons, Fisher-Price Little People, Nerf, pinball, Rock ‘Em Sock ‘Em Robots, swing, Transformers, and Uno. Only two to three finalists will join other toys in the hall and sit alongside past inductees such as Barbie, Monopoly, Star Wars action figures, and Mr. Potato Head. [Read more...]
Hasbro Launches New Initiative to Spread the Joy of Play to Children with Developmental Disabilities
Hasbro Inc. has launched ToyBox Tools, an initiative that brings the joy of play to children with developmental disabilities. Through expertise provided by The Autism Project, ToyBox Tools provides a series of instructional videos, printed instructions, play mats, and more for several classic Hasbro brands. These tools will serve as a free, online resource for parents, caretakers, and educators to make play easier and more accessible for children who need support.
ToyBox Tools helps children experience the joy of play with three levels of tools available for those who need support: basic play, expanding play, and social play levels. Parents and caregivers can visit the ToyBox Tools site, access the tools they need, and download and print them for use at home or in the classroom. Each level caters to different aspects of play that children may need help with, like simply introducing the toy and how to use it, experiencing alternative ways to play with a toy, and encouraging turn-taking with peers.
Nearly one out of four children is said to have some type of developmental challenge, ranging from ADHD and autism spectrum disorders to learning disabilities and developmental delays.
ToyBox Tools encourages parents and caregivers to use their judgment in selecting the right product and level of play appropriate for their child. Supportive tools are included for Mr. Potato Head, Play-Doh Dr. Drill ’N Fill, and Trouble.
Underground Toys will be releasing new licensed merchandise at this year’s American International Toy Fair. New brand licenses include World Wrestling Entertainment (WWE), Anchorman, Teenage Mutant Ninja Turtles, The Walking Dead, and Vikings. Highlights from these ranges include a Walking Dead apron, all-new WWE talking character plush, Teenage Mutant Ninja Turtles talking soft bag buddies, and a “classy” Anchorman Ron Burgundy moustache bottle opener.
Underground will also be displaying classic and new products from existing ranges, with many of the new items set for release this year. Doctor Who merchandise includes The Other Doctor’s Sonic Screwdriver, action figures based on The Other Doctor and The Twelfth Doctor (played by actors John Hurt and Peter Capaldi, respectively), and the Doctor Who Mr. Potato Head collection.
An extensive range of Star Wars gifts and home products will also be revealed, some of which will be publicized for the first time. Inserting a degree of fun into classical play, a large variety of Underground’s merchandise will now begin to incorporate movement, sound effects, and spoken phrases: For example, the plush Star Wars Action Yoda features both movement and sound.
Disguise Inc., the Halloween costume division of Jakks Pacific Inc., has renewed its licensing agreement with Hasbro to produce Halloween costumes and accessories based on top Hasbro brands. The new three-year agreement grants Disguise the rights to manufacture and distribute the Hasbro-branded items to all channels in the U.S. and Canada.
The agreement includes the rights to produce Halloween costumes based on the theatrical property Transformers: Age of Extinction, as well as classic Hasbro brands My Little Pony, Transformers, and Mr. Potato Head.
Callaway Digital Arts, Inc., a leading developer of interactive mobile applications for children and families, has collaborated with Hasbro, Inc. to develop Mr. Potato Head Create & Play, the new interactive children’s app for iPad, iPhone, and iPod Touch. Available now in the Apple App Store, Mr. Potato Head Create & Play is a touch-based mobile app that brings the character to life like never before.
Courtesy of Toy Industry Association
After reviewing thousands of nominations submitted this year by toy lovers of all ages, The Strong in Rochester, Ny., has announced the 12 nominees for induction into the National Toy Hall of Fame. Two finalists will be inducted on Thursday, November 15.
The finalists for 2012 are: Clue, dominoes, Fisher-Price Corn Popper, Lite-Brite, little green army men, Magic 8 Ball, pogo stick, sidewalk chalk, Simon, Star Wars action figures, tea set, and Twister. The selected winners will join the ranks of 49 toy luminaries already in the Hall of Fame, including Candy Land, cardboard box, Crayola Crayons, Duncan Yo-Yo, Mr. Potato Head, Radio Flyer Wagon, and Tinkertoy.
The results are in and more than 20,000 Children’s Museum of Indianapolis online visitors and fans have voted for their favorite toys from the last century. It is all part of the “100 Toys (& their Stories) that Define Our Childhood” interactive in which the museum asked people to choose the top 20 toys to represent the last 100 years. This list of 20 iconic toys includes: G.I. Joe, Transformers, Lego Toys, Barbie, View-Master, Bicycle, Play-Doh, Crayons, Cabbage Patch Kids, Monopoly, Etch a Sketch, Spirograph, Hot Wheels, Candy Land, Lincoln Logs, Raggedy Ann, Little Golden Books, Mr. Potato Head, Roller Skates, and Silly Putty.
The public is once again invited to vote for their favorites among the top 20 to rank the toys, which will ultimately determine the Gold, Silver, and Bronze winners.
Voting to determine the final order for the top 20 runs through Sept. 7, and results will be announced to the public on September 11. To view the top 20 list of toys, vote, and share your own toy story, visit The Children’s Museum of Indianapolis online at www.childrensmuseum.org/100toys.
This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
Hasbro announces the release of the limited edition Mr. Potato Head Elvis Presley figure from licensee PPW Toys. The figure is arriving at U.S. specialty retail stores to celebrate the year-long Elvis 75th anniversary.
The seven inch tall figure comes with a variety of components to mix and match: a jumpsuit, shoes, hair, two arms, a guitar, and a face with the classic Elvis Presley ‘snarl.’ All the pieces are removable and compatible with future versions of Elvis Mr. Potato Head toys.
“I’m all shook up, uh-huh!”