China Toy Fair


Spielwarenmesse eG Organizes World of Toys Pavilion at Kids India 2014

SpielwarenmesseegSpielwarenmesse eG once again organized the World of Toys Pavilion at this year’s Kids India international trade fair in Mumbai. Companies from 12 countries displayed their products on Spielwarenmesse eG’s international joint stand from September 18 to 20.

In total, 153 exhibitors from 13 countries unveiled their products at Kids India, which focused on toys, baby products, licensed products, sporting goods, and leisure and hobby products.

Kids India 2014 Announces Special Educational Program Open to TIA and CTA Members

kids india 2014Toy Industry Association (TIA) and Canadian Toy Association (CTA) member companies with an interest in the Indian toy market are invited to participate in a special program for overseas visitors at the second annual Kids India, a three-day trip that will provide toy makers with a view inside India’s rapidly developing economy and emergent retail landscape. The program is hosted by Spielwarenmesse eG (Nuremberg Toy Fair) in cooperation with the Indo-German Chamber of Commerce (IGCC), and will run from September 18 to 20 at the Bombay Convention and Exhibition Center in Mumbai.

The program will kick off on September 18, when visiting toy companies will connect with representatives of Spielwarenmesse eG and receive a tour around the Kids India fair, before taking part in the fair’s workshop program, followed by a dinner reception at the Westin Hotel. Participants will also visit various Mumbai-based toy stores, including the world-renowned Hamleys Toy Shop, and receive information about the Indian toy market, including consumer demographics and opportunities for market entry. The program will conclude on September 20 with a sightseeing tour of Mumbai. [Read more...]

Global Smurfs Day Events to Be Held Worldwide June 22

SONY PICTURES ENTERTAINMENT GLOBAL SMURFS DAYColumbia Pictures and Sony Pictures Animation will once again coordinate events all over the world on June 22 as part of Global Smurfs Day, a worldwide event in anticipation of the release of The Smurfs 2, in theaters July 31. Global Smurfs Day celebrates the birthday of Peyo, the creator of the Smurfs, born June 25, 1928.

This will be the second celebration of Global Smurfs Day. In 2011, the round-the-world events included painting one of the famous White Towns of Andalusia blue and setting a new record for Largest Gathering of People Dressed as Smurfs within a 24-hour period. This year, the studio has lined up a program of events, highlighted by a worldwide Smurf Ambassadors initiative, in which more than 40 ambassadors from 28 countries will represent Smurfs fans from around the world with a special day of events celebrating Peyo’s creation. [Read more...]