China Toy Fair


Global Smurfs Day Events to Be Held Worldwide June 22

SONY PICTURES ENTERTAINMENT GLOBAL SMURFS DAYColumbia Pictures and Sony Pictures Animation will once again coordinate events all over the world on June 22 as part of Global Smurfs Day, a worldwide event in anticipation of the release of The Smurfs 2, in theaters July 31. Global Smurfs Day celebrates the birthday of Peyo, the creator of the Smurfs, born June 25, 1928.

This will be the second celebration of Global Smurfs Day. In 2011, the round-the-world events included painting one of the famous White Towns of Andalusia blue and setting a new record for Largest Gathering of People Dressed as Smurfs within a 24-hour period. This year, the studio has lined up a program of events, highlighted by a worldwide Smurf Ambassadors initiative, in which more than 40 ambassadors from 28 countries will represent Smurfs fans from around the world with a special day of events celebrating Peyo’s creation. [Read more...]