Amazon customers and Amazon Prime members in the U.S. and U.K. now have access to original children’s music with the debut of two new children’s albums— Great Pretenders Club by The Pop Ups and Nursery Rhyme Parade! by Lisa Loeb.
At this year’s E3, players will be introduced to new multiplayer gameplay and musical content, along with a vibrant city realm, entitled The Neighborhood. In The Neighborhood, players work their way through a restrained 2-D urban cityscape, unleashing a vibrant and magical 3-D environment by interacting with billboards, rooftops, trains, and more. Players will watch and listen as their movements create bold colors and whimsical music.
The latest announced tracks that will appear in-game include “Enjoy the Silence,” by Depeche Mode; “Take Care” (featuring Rihanna), by Drake; and “Message in a Bottle,” by The Police.
Players will also be introduced to Yen Sid’s previous apprentice, Scout, who will guide players as they perform, transform, and create music to restore order to the world.
The Little Gym International has partnered with Aqua-Leisure Industries for children’s development and activity toys for kids ages 3 to 7. The brand’s first line of active toys will be available exclusively at Target Canada stores starting this month.
The line includes products that emphasize physical development, imaginative play patterns, and experiential learning. The Maze Mover is a balance ball game that promotes problem solving, balance, and coordination. The PartyChute emphasizes cooperation, timing, and gross motor skills. The Air Cube allows kids to toss, tap, and keep a large, inflatable cube in the air. The Tube-A-Twist encourages agility, flexibility, balance, and problem-solving skills.
In addition, The Little Gym has launched music CDs designed to get kids moving, learning, and having fun. The CDs are available for download on iTunes and for purchase on Amazon.com. The Little Gym is expected to release additional active toys later this year.
There were the Dixie Chicks, the Spice Girls, and even The Pussy Cat Dolls. But now, there’s an all-new girls’ band with its sight set on taking over the world—The Beatrix Girls. If you haven’t heard of this 12-inch fashion doll phenomenon (similar to the likes of Monster High dolls and Barbie), it’s a line of collectable pop star dolls that create, sing, and play their own original music.
Lark, the fiery redhead and bassist of the band, loves extreme sports like surfing and snowboarding, but most of all she loves making music with her best friends, The Beatrix Girls. As all of the girls flaunt their own style, Lark loves to be dressed up in ripped jeans, combat boots, and pretty much anything that’s not pink. She is, for many reasons, my favorite, but I wouldn’t go as far as to say that she was my inspiration in dying my hair red—or would I? [Read more...]
I recently had the opportunity to chat with Sherry Gunther-Shugarman, CEO of Popstar Club, which is the manufacturer of the fresh, new doll line, The Beatrix Girls. Sherry gave me an overview of what makes her doll line so unique, and why girls are going to be clamoring for them this holiday season.
Where did you get the idea for Beatrix Girls?
The Beatrix Girls came out of the idea of tying music and dolls together. Ultimately the approach to this was to create a multiplatform brand that really reaches kids everywhere that they are, recognizing that kids are not just watching TV and they’re not just playing with dolls or toys, they’re not just online playing games or being social, they’re doing all of the above. A forward-thinking property really needed to have presence in all of those mediums and to have an integration between all of those formats ingrained in its DNA.
The webisodes are done in a very unique way. How did you come about using that style?
It’s interesting because the natural for me was to go with animation as I spent over 20 years in animation, but there were a lot of things that attracted me to doing it this way, creating webisodes that have the dolls featured interacting in real life. It comes out of the fact that the concept itself has the girls as real. So they’re real and they interact in our world. They’re a real pop star band, we’re creating real music, not composed music like we would for a toy property or an animated show, but real, credible, pop music written by a platinum-winning writer/producer, mixed by a Grammy-winning engineer, so this is really relevant, today, great music and so we really want to sell them as true pop stars.
Animation oftentimes, especially when doing them based on a product or especially dolls, skews a little bit younger, and we really wanted to have the cool factor and have these be edgier. The medium that we used felt so much more current and fresh and innovative and YouTube generation-like and it felt much more fitting to the brand itself. It gives the dolls the credibility of being real in our world. They have a real human manager, they perform in real venues, so it allows us to play up that real factor for them. And then the scale gives us a lot of humor opportunities for 12-inch dolls interacting in a life-size world.
The really nice side effect that we found is that girls are really responding to the fact that they can relate to the way it was done because it was shot on purpose with hands showing and manipulating the dolls. The idea was that kids could really relate to it and feel like I can do that, I can get four dolls and with my friends create a scene and a scenario.
For some reason it reminds me of Mr. Bill, the old SNL skit.
That’s kind of what we were going for. We were going for rather than just sort of just straight, weak, almost too young-skewing animation. We wanted it to be edgier and quirky and fun and hilarious and this medium allowed us to do that, to have that feel to it.
littleBits,the creator of an open-source library of electronic “Bits,” that snap together with magnets for learning and play, partnered with Korg, a leading global manufacturer of electronic musical equipment, to create a kid-friendly, music-making machine, and I was lucky enough to get in on the action. On November 7, the new littleBits Synth Kit was unveiled at Le Poisson Rouge in New York City’s Greenwich Village. The collaboration of Korg with littleBits may not seem obvious, but it is actually genius. This new synthesizing kit is perfectly designed for the use of everyone—from professional musicians to hobbyists with an interest in making new sounds and pushing the boundaries in technology and music. Using the kit, music lovers can build infinite customizable sounds from practically anywhere.
At the event, attendees were given the opportunity to play with the brightly colored and multi-functioning Synth Kits, listening to the created sounds through Korg headphones. It was such a neat experience, as I felt like a music master using equipment like that used to produce the innovative sound of revolutionary bands such as The Beatles and The Doors, and modern artists such as The Cure and MGMT. It’s such an awesome way for kids to get involved in music at an early age. Yes, most children are able to utilize musical instruments and their voices, but this is such a unique opportunity for kids to get involved in the music production industry. Little musicians can explore the world behind the music with the sound of the synthesizer instrument. Even better, the “Bits” are interchangeable and can be constructed in different ways for different sounds, so kids can build their own sound machines and choose their favorite outcomes. The Bits modules included with the kits snap together instantly using magnets that create circuits. These circuits are similar to those used in Korg’s analog synthesizers, so the quality of these kits is amazing, truly. [Read more...]
Singtrix, a new music party experience, utilizes advanced, natural-sounding vocal effects to make singers of all skill levels sound even better. The Singtrix bundle includes the Singtrix Studio vocal effects unit, custom microphone, professional mic stand, and 2.1 stereo speaker system.
The Singtrix Studio unit offers more than 300 retro and modern vocal effects presets covering every generation and genre of music, including everyone’s favorite singing anthems. In addition to dozens of professional effects like reverb, flanger, delay, doubling, hard tune, and more, the Singtrix Live Harmony effects provide up to four additional harmony voices, and can be used to make the chorus or bridge of a favorite songs sound larger than life. There is also a “Hit” effect button on the microphone, which conveniently controls this and other effects.
Users can plug in a smartphone, tablet, MP3 player, or computer and choose songs from their own music libraries or stream karaoke videos from sites like YouTube. There is also a Singtrix-branded app powered by Karaoke Anywhere for Apple iOS, Android, or Kindle Fire tablets, which includes a library of more than 13,000 songs with lyrics, and is available for a monthly subscription fee.
The Beatrix Girls, a new line of collectible pop-star dolls driven by original music, is set to empower and inspire young girls nationwide with its retail debut this month at Toys “R” Us stores nationwide and online at Toysrus.com. Kids can collect their music, join their fan club, and vicariously live the fantasy of being a pop star through play.
The Beatrix Girls have already generated a huge amount of momentum securing early strategic deals with licensing partners such as Peavey Instruments, along with nine other licensing partners covering every major category, including apparel, accessories, back-to-school stationary, footwear, and more.
The Beatrix Girls collection of dolls is recommended for ages 5 and up.