DreamPlay Toys LLC, the joint venture between NantWorks LLC and Jakks Pacific Inc., has launched the Ariel’s Musical Surprise app on the iTunes app store. The app, developed by DreamPlay Toys and published by Disney, uses NantWorks’ patented iD recognition technology to instantly recognize each DreamPlay app-enabled Little Mermaid toy.
Through a smartphone or tablet device, kids can participate in interactive play that seems like magic. The launch of the app follows the release of The Little Mermaid Diamond Edition on Blu-ray, and when the app is played with select Little Mermaid toys from Jakks Pacific, Ariel’s underwater world from the film comes to life. Children can explore, paint, decorate, and create music for a unique experience.
The DreamPlay app-enabled Little Mermaid toys include Ariel Musical Light-Up Feature Dress, Musical Instrument Set, Magical Mermaid Kitchen, and Ariel Keyboard Vanity.