Joint Market Surveillance Action in Europe to Target Non-Compliant Noise-Making Toys

Prosafe, a not-for-profit professional organization for market surveillance authorities and officers throughout Europe, has launched a two-year joint action in which it will partner with 35 market surveillance authorities from 27 European Union (EU) member states and European Free Trade Agreement countries. The action is intended to target non-compliant products in five categories, which include noisy toys.

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Traditional Chinese Toy Exports Increase Year-over-Year and Month-over-Month

ChineseToyAnimalAccording to the China Toy & Juvenile Products Association, China’s traditional toys—a category that includes dolls, educational toys, puzzles, electric trains, and toy musical instruments—saw a 1.7 percent year-over-year increase in exports, as well as a roughly 63.87 percent month-over-month increase for April. Exports totaled about $984.4 million, accounting for 64.4 percent of China’s total toy exports for the month.

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Jazwares Appointed Master Toy Partner for Ella the Elephant

DHXMEDIAEllaDHX Media has appointed Jazwares Inc. as the global master toy partner on preschool property Ella the Elephant for the U.S., Canada, UK, Ireland, Latin America, Middle East, Australia, Spain, and Norway. The deal will enable Jazwares to launch worldwide plush, dolls figures, and play sets, vehicles, role play, and musical instruments based on the animated preschool series, which is currently airing weekdays on Disney Channel and Disney Junior.

Ella the Elephant is a charming and whimsical animated preschool series based on the award-winning Ella the Elegant Elephant book series written by Carmela D’Amico and illustrated by Steven D’Amico. The series follows the adventures of Ella and her friends on Elephant Islands. Ella is a spirited little elephant with a big heart, bigger imagination, and a magic hat that can transform into almost anything.

The Wiggles Toys Debuting Exclusively at Toys “R” Us

Wiggles

A new toy line from Wicked Cool Toys based on the children’s entertainment group, The Wiggles, will be debuting exclusively at Toys “R” Us stores and online at Toysrus.com. The release coincides with the group’s North American “Taking Off!” concert tour.

The toy line includes plush, cars, and musical instruments. The Wiggles—Anthony, Emma, Lachy, and Simon—appear in the Ready, Steady Wiggle! TV series on Sprout as well as CDs and DVDs, and have performed live in concerts across the globe. The toys are aimed at Wiggles fans ages 2 to 6.

The musical instruments, all of which play Wiggles songs, include the Wiggles Wiggly Microphone, the six-piece Wiggles Drum Set, the Wiggles Musical Guitar, and the Wiggles Musical Keyboard. Meanwhile, Wiggles fans can go for a ride with the Wiggly Steering Wheel, Big Red Car Keys, and the Bump ‘N Go Big Red Car, which also play music.

The line also includes 10-inch Wiggly Friends Plush and the Wiggles 4-Pack Figure Set, which includes Simon, Anthony, Emma, and Lachy.