HoliDAY of Play 2015

Hasbro’s Allspark and Lionsgate Teaming Up for My Little Pony Movie

HasbroStudios.logoHasbro Inc. and Lionsgate are teaming up to bring Hasbro’s My Little Pony franchise to the big screen. Meghan McCarthy, the writer and producer of the My Little Pony: Friendship is Magic animated series, is attached to the screenplay, which will be produced by Hasbro’s Allspark Pictures.

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Diamond Select Expands Line of My Little Pony: Friendship Is Magic Vinyl Banks

Two new banks based on My Little Pony: Friendship Is Magic are arriving at stores this week. Released by Diamond Select Toys, these vinyl banks featuring Fluttershy and Rarity join the previously released Applejack.

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Pillow Pets and Hasbro Enter Licensing Relationship for My Little Pony Pillow Pets Plush

TwlightSparklePillowPetCJ Products will be creating an exclusive line of plush products featuring characters from the popular animated TV series, My Little Pony: Friendship Is Magic, under license from Hasbro Inc. The line will include Twilight Sparkle and Rainbow Dash as foldable Pillow Pets, Dream Lites, plush backpacks, Sling Paks, and FabTablets universal tablet holders.

My Little Pony Pillow Pets will be available in June at as well as at select retail stores nationwide.

My Little Pony: Pinkie Pie’s Sister Storybook App Is Available Now

PlayDate Digital MY LITTLE PONYMy Little Pony: Pinkie Pie’s Sister, a new app from PlayDate Digital under license from Hasbro Inc., is available now in the App Store for iPhone, iPad, and iPod Touch, or at

. This ninth installment in PlayDate Digital’s My Little Pony app collection is based on the episode, “Maud Pie,” from the fourth season of the animated series, My Little Pony: Friendship Is Magic, created by Hasbro Studios and currently airing on Discovery Family Channel in the U.S.

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My Little Pony: Friendship Is Magic Launches Season Five on April 4

Discovery Family and Hasbro Studios will kick off the fifth season of My Little Pony: Friendship Is Magic with a two-part premiere on April 4.

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My Little Pony Gets the Deluxe Treatment in New Storybook App

PlayDate Digital MY LITLLE PONYPlayDate Digital, under license from Hasbro Inc., has released a new deluxe interactive storybook app, My Little Pony: Twilight’s Kingdom, based on the two-part fourth season of My Little Pony: Friendship Is Magic. [Read more...]

Kidada Jones, Soho Fashions Release My Little Pony Hair Extension, Accessory Collection

mylittleponyKidada Jones and Soho Fashions have teamed up with Hasbro Inc. to launch a collection of My Little Pony hair extensions and accessories sold at Soho Fashions mall kiosks nationwide. Kidada Jones has created a line that captures the magic of the My Little Pony brand. The Kidada for My Little Pony collection features an array of My Little Pony single- and multi-colored hair extensions, cutie marks accented with crystals, iconic character hair charms, and more. Soho Fashions trained stylists are available at each kiosk to “Ponyfy” fans with any purchase of the My Little Pony hair accessories or extensions. Fans can accessorize to look like their favorite pony characters from the hit animated series, produced by Hasbro Studios, My Little Pony: Friendship is Magic and airing on the Hub Network.

Fans can visit for kiosk locations.

Hasbro, PlayDate Digital Introduce My Little Pony: Party of One Digital Storybook

playdate digitalMy Little Pony: Party of One is an all-new interactive mystery story adventure that is available on iPhone, iPad, and iPod Touch. The app stars Pinkie Pie, Rainbow Dash, Fluttershy, Apple Jack, Twilight Sparkle, and more fan favorites from the animated series, My Little Pony: Friendship is Magic, created by Hasbro Studios and currently airing on The Hub TV Network in the U.S.

The app is an interactive tale about the magic of friendship, produced by PlayDate Digital under license from Hasbro, Inc. The cartoon animations allow users to tap and enjoy their favorite ponies, as they progress through the mystical journey starring the official voice of TV’s Pinkie Pie. The app also features fun learning opportunities throughout each scene, as users enhance reading skills and learn social emotional values.

The My Little Pony: Party of One app is available in the App Store.

Build-A-Bear Expands the My Little Pony Collection

20424_20333_20401_20401_20425Build-A-Bear Workshop is expanding its My Little Pony collection with the launch of Princess Twilight Sparkle under license from Hasbro Inc. Princess Twilight Sparkle and her trusted assistant Spike the Dragon are now available at Build-A-Bear Workshop stores throughout North America and online at

The company’s licensing relationship with Hasbro allows guests to engage with the characters and uniquely personalize the ponies. Guests can complete the signature look for Princess Twilight Sparkle with a variety of fashions including a My Little Pony Coronation Cape, Gold Bow Flats, a My Little Pony Friendship is Magic theme song that can be added to any stufffed animal, and a Rainbow Brush.

Shout! Factory and Hasbro Studios Distribute My Little Pony Equestria Girls

MLPEG General Key Art NOT COVER 300dpiShout! Factory and Hasbro Studios, the Los Angeles-based production and distribution division of Hasbro Inc., announced a new worldwide distribution alliance for the animated movie My Little Pony Equestria Girls. Produced and developed by Hasbro Studios, this new animated family adventure delivers a new take on the popular My Little Pony: Friendship is Magic animated series, packed with familiar characters, vibrant animation, and original music that the whole family will enjoy.

My Little Pony Equestria Girls is set to hit the home entertainment marketplace and a variety of digital entertainment platforms in North America and international territories later this year. When a crown is stolen from the Crystal Empire, Twilight Sparkle pursues the thief into an alternate world where she transforms into a teenage girl who must survive her biggest challenge yet—high school. With help from her new friends who remind her of Ponyville’s Applejack, Rarity, Rainbow Dash, Pinkie Pie, and Fluttershy, she embarks upon a quest to find the crown and change the destiny of these two parallel worlds.