Hasbro Opens Ticket Sales for HASCON

hasconHasbro opened ticket sales for its first HASCON FANmily event. Single day and three-day tickets and VIP packages are now available for purchase worldwide.

Appearances and meet and greets featured at the event so far include Transformers films produce Lorenzo Di Bonaventura, Stan Lee, original Transformers voices Peter Cullen and Frank Welker, “Chewbacca Mom,” and more. [Read more...]

Here’s a First Look at My Little Pony: The Movie

MLP_Poster_ST_v001 copy

Hasbro revealed a never-before-seen image from My Little Pony: The Movie.

In the photo, fans can meet Princess Skystar (voiced by Kristin Chenoweth) and Queen Novo (voiced by Uzo Aduba). Familiar faces from the Mane 6 are also featured in the image, including Rainbow Dash, Fluttershy, Applejack, Twilight Sparkle, Rarity, and Pinkie Pie. [Read more...]

Rubie’s Pet Shop Boutique, Hasbro Partner for Transformers and My Little Pony Costumes

RubiesHasbroRubie’s Pet Shop Boutique partnered with Hasbro Inc. to launch pet costumes inspired by Transformers and My Little Pony.  Both brands will debut movies later this year.  [Read more...]

Aurora World Launches New Website

aurora_headerAurora World has relaunched its website, auroragift.com, with the objective to improve users online experience.

The site offers a cleaner design that is easier for users to navigate, with clearer accessibility to Aurora World’s most popular categories: Sea Sparkles, Miyoni, Gnomes, and My Little Pony. Visitors also have the ability to search by theme, brand, or license, and the site offers easier exhibition for their more than 3,500 products, as well as easier transitions between mobile devices.

Little, Brown Books, Hasbro Extend Partnership

37893-1Little, Brown Books for Young Readers and Hasbro Inc. have extended their agreement through 2018 to publish books based on the My Little Pony and Transformers franchises and have added Littlest Pet Shop to their publishing portfolio. [Read more...]

Painting Lulu, Hasbro Team Up for Licensing Agreement

Painting LuluPainting Lulu has entered a multi-year licensing agreement with Hasbro, Inc to extend its product line to include My Little Pony, Transformers: Rescue Bots, and Tonka brands.

Painting Lulu is a paper-to-digital coloring pack that includes a paper coloring book, a digital crayon, and a free app. Kids draw on paper with regular crayons, scan the pages using the free app on any mobile device, and continue to decorate, correct, and share their creations digitally. Kids enjoy the feel of using real crayons, markers, paintbrushes, and erasers whether at home or on the go.

Hasbro’s Allspark and Lionsgate Teaming Up for My Little Pony Movie

HasbroStudios.logoHasbro Inc. and Lionsgate are teaming up to bring Hasbro’s My Little Pony franchise to the big screen. Meghan McCarthy, the writer and producer of the My Little Pony: Friendship is Magic animated series, is attached to the screenplay, which will be produced by Hasbro’s Allspark Pictures.

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New Funko My Little Pony Figures Include Mystery Minis and Vinyl

MLP,MysteryMinis1Funko has released Series 3 of its Mystery Minis: My Little Pony Series. The blind-box packages could include a Party Pony such as Cheese Sandwich or Pinkie Pie.

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Hasbro Reports Second Quarter Financial Results

Hasbro-logo-jpgOn Monday, Hasbro Inc. reported financial results for the second quarter. Net revenues for the second quarter decreased 4 percent to $797.7 million versus $829.3 million last year. Excluding a negative $71.5 million impact from foreign exchange, net revenues increased 5 percent.

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My Little Pony Brand Celebrates International Day of Friendship with Global Campaign

Hasbro Inc.’s My Little Pony brand will be part of a new campaign intended to teach children about helping others and the power of friendship. GenerationOn, the youth division of Points of Light, has partnered with Hasbro to encourage kids to volunteer in their school, neighborhood, or broader community.

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