Hasbro Reports Second Quarter Financial Results

Hasbro-logo-jpgOn Monday, Hasbro Inc. reported financial results for the second quarter. Net revenues for the second quarter decreased 4 percent to $797.7 million versus $829.3 million last year. Excluding a negative $71.5 million impact from foreign exchange, net revenues increased 5 percent.

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My Little Pony Brand Celebrates International Day of Friendship with Global Campaign

Hasbro Inc.’s My Little Pony brand will be part of a new campaign intended to teach children about helping others and the power of friendship. GenerationOn, the youth division of Points of Light, has partnered with Hasbro to encourage kids to volunteer in their school, neighborhood, or broader community.

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Hasbro’s Special Edition Comic-Con International Toys Include Jem, My Little Pony, Transformers, and More

JEM_SDCC_Doll_OOP4Hasbro Inc. is attending Comic-Con International in San Diego with special edition action figures and toys drawn from its popular brands and licenses. Along with items tied to movies, animated series, comics, and video games—such as My Little Pony: Friendship Is Magic and the classic Transformers cartoon—the toymaker is showing off licensed properties for Star Wars and Marvel.

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Canal Toys Launches Selfie Kits for Kids and Families

Canal Toys' Selfie Photo KitCanal Toys is putting a new spin on selfies with its soon-to-be released selfie kits for tweens, teens, and families. The Selfie Photo Fun kits include a selfie stick, themed photo booth props, and a wireless remote in select sets. The kits transform a typical selfie into a creative photo shoot experience.

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Toys “R” Us Unveils Exclusive Comic-Con International: San Diego Toys, Launches Collector Vector

Photographer Dennis Stylist LinToys “R” Us today revealed its lineup of exclusive figures and playthings, which will be available at Comic-Con International: San Diego next month. The retailer will provide convention goers with the opportunity to be among the first to purchase exclusive figures, figure packs, and play sets including Batman Classic TV Series Batgirl, from Mattel; G.I. Joe Desert Duel and My Little Pony Daring Do Dazzle, from Hasbro; and more.

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Aurora World to Open Permanent Showroom at AmericasMart Atlanta

Aurora.logoAurora World is opening a permanent showroom at AmericasMart Atlanta, a facility that Aurora has operated since 1993. The new showroom will make its debut at the Atlanta International Gift & Home Furnishings Market from July 7 to 14. [Read more...]

Diamond Select Expands Line of My Little Pony: Friendship Is Magic Vinyl Banks

Two new banks based on My Little Pony: Friendship Is Magic are arriving at stores this week. Released by Diamond Select Toys, these vinyl banks featuring Fluttershy and Rarity join the previously released Applejack.

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My Little Pony: Pinkie Pie’s Sister Storybook App Is Available Now

PlayDate Digital MY LITTLE PONYMy Little Pony: Pinkie Pie’s Sister, a new app from PlayDate Digital under license from Hasbro Inc., is available now in the App Store for iPhone, iPad, and iPod Touch, or at www.appstore.com

. This ninth installment in PlayDate Digital’s My Little Pony app collection is based on the episode, “Maud Pie,” from the fourth season of the animated series, My Little Pony: Friendship Is Magic, created by Hasbro Studios and currently airing on Discovery Family Channel in the U.S.

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My Little Pony: Friendship Is Magic Launches Season Five on April 4

Discovery Family and Hasbro Studios will kick off the fifth season of My Little Pony: Friendship Is Magic with a two-part premiere on April 4.

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Q&A with Simha Kumar, President, Sports and Fitness, Children’s Entertainment, Sears Holdings

Sears.Kumar,SimhaThe Toy Book (TTB): How are you engaging consumers in-store to drive sales?

Simha Kumar (SK): Kmart is focused on offering the most-desired toys, affordably and conveniently. We feature top licensed toys and hundreds of Kmart exclusives—whether purchasing in-store, buying online and picking up in-store, or having them shipped directly home. [Read more...]