Canal Toys Launches Selfie Kits for Kids and Families

Canal Toys' Selfie Photo KitCanal Toys is putting a new spin on selfies with its soon-to-be released selfie kits for tweens, teens, and families. The Selfie Photo Fun kits include a selfie stick, themed photo booth props, and a wireless remote in select sets. The kits transform a typical selfie into a creative photo shoot experience.

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Toys “R” Us Unveils Exclusive Comic-Con International: San Diego Toys, Launches Collector Vector

Photographer Dennis Stylist LinToys “R” Us today revealed its lineup of exclusive figures and playthings, which will be available at Comic-Con International: San Diego next month. The retailer will provide convention goers with the opportunity to be among the first to purchase exclusive figures, figure packs, and play sets including Batman Classic TV Series Batgirl, from Mattel; G.I. Joe Desert Duel and My Little Pony Daring Do Dazzle, from Hasbro; and more.

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Aurora World to Open Permanent Showroom at AmericasMart Atlanta

Aurora.logoAurora World is opening a permanent showroom at AmericasMart Atlanta, a facility that Aurora has operated since 1993. The new showroom will make its debut at the Atlanta International Gift & Home Furnishings Market from July 7 to 14. [Read more...]

Diamond Select Expands Line of My Little Pony: Friendship Is Magic Vinyl Banks

Two new banks based on My Little Pony: Friendship Is Magic are arriving at stores this week. Released by Diamond Select Toys, these vinyl banks featuring Fluttershy and Rarity join the previously released Applejack.

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My Little Pony: Pinkie Pie’s Sister Storybook App Is Available Now

PlayDate Digital MY LITTLE PONYMy Little Pony: Pinkie Pie’s Sister, a new app from PlayDate Digital under license from Hasbro Inc., is available now in the App Store for iPhone, iPad, and iPod Touch, or at www.appstore.com

. This ninth installment in PlayDate Digital’s My Little Pony app collection is based on the episode, “Maud Pie,” from the fourth season of the animated series, My Little Pony: Friendship Is Magic, created by Hasbro Studios and currently airing on Discovery Family Channel in the U.S.

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My Little Pony: Friendship Is Magic Launches Season Five on April 4

Discovery Family and Hasbro Studios will kick off the fifth season of My Little Pony: Friendship Is Magic with a two-part premiere on April 4.

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Q&A with Simha Kumar, President, Sports and Fitness, Children’s Entertainment, Sears Holdings

Sears.Kumar,SimhaThe Toy Book (TTB): How are you engaging consumers in-store to drive sales?

Simha Kumar (SK): Kmart is focused on offering the most-desired toys, affordably and conveniently. We feature top licensed toys and hundreds of Kmart exclusives—whether purchasing in-store, buying online and picking up in-store, or having them shipped directly home. [Read more...]

PlayDate Digital Launches New My Little Pony Storybook App

PlayDate Digital launches MY LITTLE PONY Cutie Pox Storybook AppPlayDate Digital has created its eighth My Little Pony interactive storybook app, My Little Pony: Cutie Pox, available now from the App Store for the iPhone, iPad, and iPod Touch. The app features interactive action and voices on every page, read to me and read along modes for different reading levels, advanced vocabulary, and a sight word practice session. It is designed for kids to expand vocabulary, enrich reading skills, and increase reading comprehension. [Read more...]

Aurora Expands My Little Pony Plush Collection to Include Brushable, Sparkling Hair

AuroraMyLittlePonyAurora World Inc. is adding to its My Little Pony plush collection with 12 new ponies featuring styled, brushable hair with glistening, mylar accents. These 12 new styles feature characters Pinkie Pie, Rainbow Dash, Applejack, Rarity, Fluttershy, and Princess Twilight Sparkle in both 6.5-inch and new 13-inch, medium sizes.

Aurora will showcase its latest products at both The Atlanta International Gift & Home Furnishings Market on January 6 to 13, and North American International Toy Fair on February 14 to 17.

My Little Pony Gets the Deluxe Treatment in New Storybook App

PlayDate Digital MY LITLLE PONYPlayDate Digital, under license from Hasbro Inc., has released a new deluxe interactive storybook app, My Little Pony: Twilight’s Kingdom, based on the two-part fourth season of My Little Pony: Friendship Is Magic. [Read more...]