Aurora World has relaunched its website, auroragift.com, with the objective to improve users online experience.
The site offers a cleaner design that is easier for users to navigate, with clearer accessibility to Aurora World’s most popular categories: Sea Sparkles, Miyoni, Gnomes, and My Little Pony. Visitors also have the ability to search by theme, brand, or license, and the site offers easier exhibition for their more than 3,500 products, as well as easier transitions between mobile devices.
Painting Lulu is a paper-to-digital coloring pack that includes a paper coloring book, a digital crayon, and a free app. Kids draw on paper with regular crayons, scan the pages using the free app on any mobile device, and continue to decorate, correct, and share their creations digitally. Kids enjoy the feel of using real crayons, markers, paintbrushes, and erasers whether at home or on the go.
Hasbro Inc. and Lionsgate are teaming up to bring Hasbro’s My Little Pony franchise to the big screen. Meghan McCarthy, the writer and producer of the My Little Pony: Friendship is Magic animated series, is attached to the screenplay, which will be produced by Hasbro’s Allspark Pictures.
Hasbro Inc.’s My Little Pony brand will be part of a new campaign intended to teach children about helping others and the power of friendship. GenerationOn, the youth division of Points of Light, has partnered with Hasbro to encourage kids to volunteer in their school, neighborhood, or broader community.
Hasbro’s Special Edition Comic-Con International Toys Include Jem, My Little Pony, Transformers, and More
Hasbro Inc. is attending Comic-Con International in San Diego with special edition action figures and toys drawn from its popular brands and licenses. Along with items tied to movies, animated series, comics, and video games—such as My Little Pony: Friendship Is Magic and the classic Transformers cartoon—the toymaker is showing off licensed properties for Star Wars and Marvel.
Canal Toys is putting a new spin on selfies with its soon-to-be released selfie kits for tweens, teens, and families. The Selfie Photo Fun kits include a selfie stick, themed photo booth props, and a wireless remote in select sets. The kits transform a typical selfie into a creative photo shoot experience.