Hasbro and Ruckus Media Group Announce Interactive Storybook

Twilight Sparkle: Teacher for a Day

Last week, Hasbro, Inc. and Ruckus Media Group announced the English-language release of Twilight Sparkle: Teacher for a Day, a My Little Pony interactive storybook application for Apple’s iPhone, iPad, and iPhone touch, available for purchase for $3.99 through the iTunes App store. The app, designed for children ages 3-11, is Hasbro’s first mobile application for the popular brand franchise and television show, marrying interaction at home and on the go.

The app takes young Ponyville readers through the Kingdom of Equestria’s exciting past, and offers features ranging from new stories with My Little Pony characters and to games and activities that help develop vocabulary, reading, and motor skills.

Twilight Sparkle: Teacher for a Day joins Chuck and Friends: Friends for the Long Haul as the second Hasbro interactive storybook created by Ruckus Media Group. More apps are slated to release next year.

My Little Pony Friendship is Magic airs Saturday and Sunday mornings at 9 a.m. and 9:30 a.m. EST, and weekdays at 1:30 p.m. and 6 p.m. EST on The Hub TV Network.

My Little Pony Featured in Target Stores

Hasbro, Inc. has premiered an exclusive My Little Pony retail program at Target. The program includes an out-of-aisle premium space in the toy department devoted to My Little Pony merchandise, inspired by the magical world of Canterlot from the television series My Little Pony Friendship is Magic, which airs on The Hub. The new program debuted this week.

My Little Pony-branded products featured in the Canterlot section at Target include bedding, costumes, books, T-shirts, arts and crafts, activity sets, and exclusive toys, primarily focused on the ponies Princess Celestia, her sister Princess Luna, and Twilight Sparkle.

Hasbro Showcases Lifestyle Goods at Licensing Expo

At the International Licensing Expo in Las Vegas, Hasbro, Inc. highlighted some new products, spanning several lifestyle categories, that are based on its properties. Here are some highlights:

Apps, Gaming, and Technology

Updating the concept of a family game night, Hasbro Family Game Night was released by Electronic Arts for the Wii. Families can also read a Tonka Chuck & Friends storybook app from Ruckus Mobile Media for the iPad. A new Transformers-skinned smartphone cover from Anzo U.S.A will be available for adult fans of the movie franchise.

Movie and TV Entertainment

A double-feature Transformers DVD can be a welcomed addition to family movie night. Families can also watch Hasbro’s Daytime Emmy Award-nominated programs, such as Transformers Prime, Family Game Night, and Pictureka ,on The Hub.

Youth and Tween Room Décor

Children can jazz up their bedrooms with their favorite Hasbro characters through a number of licensed products. Room accessories include My Little Pony bedding from Crown Craft (agreement reached in principle and subject to a binding contract) and Candy Land rugs from Gertmenian. The characters are also available in a number of clothing apparel options.

Wheeled Toys for the Big and Small

Transformers fans can ride the General Motors Bumblbee Camaro. Young fans can race around the neighborhood on Dynacraft’s Transformers bikes. Also for little kids, there is the Bumblebee and My Little Pony electric ride-on car from Hunter Leisure.

Disguise Signs Deal to Manufacture Hasbro-Branded Costumes

Disguise, the Halloween costume division of JAKKS Pacific, Inc., has signed a multi-year agreement with Hasbro to produce Halloween costumes and accessories based on most Hasbro brands. The three-year deal grants Disguise expanded and exclusive rights to manufacture and distribute Hasbro-branded Halloween costumes and accessories in the U.S. and Canada, beginning this Halloween season.

Costumes will include those based on Transformers 3, to be released summer 2011, and the television shows G.I. Joe and My Little Pony, which will air this fall on Hasbro and Discovery Communications‘ joint-venture cable network, The Hub.

Photo Credit: Business Wire

Hasbro Revs Up Its Licensing Programs

The Entertainment & Licensing (E&L) division of Hasbro, Inc. has announced a slate of licensing programs to support its brands, including Transformers, Nerf, Littlest Pet Shop, My Little Pony, Monopoly, and Playskool.

Hasbro, in association with DreamWorks Pictures and Paramount Pictures, will debut Transformers 3 on July 1, 2011. The company’s licensees for the Transformers brand include comic books from IDW (U.S.), digital games from Activision (worldwide), and more.

Hasbro is also teaming up with Universal Pictures to bring Stretch Armstrong and Battleship to the big screen in summer 2012. Universal will also produce films based on Hasbro’s Monopoly, Candy Land, and Ouija. Theater release dates have not been announced.

Hasbro recently reached an agreement with The Sports Licensed Division of the adidas Group for a NERF-inspired apparel and footwear line (deal is still subject to the companies negotiating and has yet to be signed into a binding license agreement). Additionally, Electronic Arts has signed on for NERF digital gaming (worldwide), SDI Technologies has inked a deal for NERF electronics (U.S.), and Performance Design Products will create NERF digital gaming hardware accessories (worldwide).

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