China Toy Fair


Hasbro, Nerf Battle of the Ads Returns

U.S. Neft fans ages 13 years old and up can showcase what the Nerf brand means to them by writing, directing, editing, and acting in their very own Nerf brand videos, featuring any or all Nerf products.

Hasbro, Inc’s 2010 “Battle of the Ads” contest, where the Nerf brand challenged its fans to show off their creativity, teamwork, and skill in their very own Nerf commercials, has returned this year. The contest, which will run until August 22, coincides with the launch of the new N-Strike Elite blaster line.

The grand prize winner will take home $10,000. Videos may be submitted to www.NerfBattleOfTheAds.com and four finalists will be chosen later this year, with the online Nerf Nation voting on their favorite.

Nerf Presents N-Strike Elite Line

This year, Hasbro’s Nerf will take the N-Strike line’s technology to the next level with the N-Strike Elite line’s three new products:

The Hail-Fire Blaster has a clip carousel with the capacity for up to 144 darts and shoots a stream of N-Strike Elite darts up to 75 feet.

Available September 9

The Rampage Blaster’s 25-dart drum allows the choice between fast-paced slam-fire and deliberate single shot mode.

Available August 1

The Retaliator Blaster incorporates a removable stock, barrel, and drop-down handle enabling several configurations, all of which fire darts up to 75 feet, creating the necessary blaster for each mission.

Available August 1

The N-Strike Elite darts will be fully compatible with most N-Strike classic and N-Strike Elite blasters. All products are for ages 8 and up.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.