Jakks Pacific Launches miWorld Featuring Real Retail Companies

Jakks.DairyQueenJakks Pacific Inc. has collaborated with established consumer products and retail companies, including Claire’s, Dairy Queen, and Sprinkles Cupcakes, to launch a new line of mini play environments called miWorld. The first assortment will consist of five sets, which kids can collect and fill with realistic miniatures of food, make-up, candy, accessories, and clothing, creating a mall of their very own.

The miWorld line will feature compatibility with the miWorld DreamPlay app, which utilizes iD recognition technology to recognize 2-D images and 3-D objects, bringing miWorld playsets to life on iOS smartphone and tablet devices. The app was developed and published by DreamPlay Toys LLC, a joint venture between Jakks Pacific and NantWorks LLC.

With the free miWorld app, kids have two ways to play with miWorld toys: Within the app, they can customize the look of their miWorld avatar, shop at virtual stores, change the outfits and accessories of their avatar, and more. Kids can also interact with their avatar and the physical play set on their device screen through “hotspots” showcased in the app, which can lead to surprises.

The miWorld line will be available at Walmart stores in December and at Toys “R” Us and other major retailers next year.

DreamPlay Toys Launches The Little Mermaid Toy App

Ariel's Musical SurpriseDreamPlay Toys LLC, the joint venture between NantWorks LLC and Jakks Pacific Inc., has launched the Ariel’s Musical Surprise app on the iTunes app store. The app, developed by DreamPlay Toys and published by Disney, uses NantWorks’ patented iD recognition technology to instantly recognize each DreamPlay app-enabled Little Mermaid toy.

Through a smartphone or tablet device, kids can participate in interactive play that seems like magic. The launch of the app follows the release of The Little Mermaid Diamond Edition on Blu-ray, and when the app is played with select Little Mermaid toys from Jakks Pacific, Ariel’s underwater world from the film comes to life. Children can explore, paint, decorate, and create music for a unique experience.

The DreamPlay app-enabled Little Mermaid toys include Ariel Musical Light-Up Feature Dress, Musical Instrument Set, Magical Mermaid Kitchen, and Ariel Keyboard Vanity.

NantWorks, Jakks Pacific Enter Joint Venture

Jakks Pacific, Inc., and NantWorks, LLC, have entered into agreements to create a joint venture company, DreamPlay Toys, LLC, to develop, market and sell toys and consumer products incorporating NantWorks’ proprietary iD (iDream) image recognition technology.

This technology enables the consumer to instantly link the physical toy to video content, animation, and interactive game play. With the NantWorks’ downloaded iD Browser app, a consumer simply points to the DreamPlay toy or image to activate content on a smart phone or tablet device screen, instantly bringing the toy to life. Jakks Pacific plans to introduce a broad product line, which will combine this technology with new content.

The new line of toy products is expected to be introduced at next month’s Los Angeles Toy Fair and at the Consumers Electronics Show in Las Vegas in January. Jakks Pacific will be responsible for the development, marketing, sales, and distribution of toy products using NantWorks’ iD image recognition platform.

Jakks Pacific Partners with NantWorks and Maui Toys

Jakks Pacific, Inc., is partnering with NantWorks, LLC, to incorporate new image recognition technology into select product lines. Jakks will have the exclusive right to arrange for partnerships with other toy companies to make the image recognition platform available to them in the development, sale, and marketing of their toy products. There will be a profit-sharing arrangement for these third-party toy partnerships. DreamPlay Toys, the joint venture overseeing this technology integration, will also include a consumer products division.

Jakks has also announced its acquisition of Maui Toys. Jakks has acquired all of the shares of stock of the privately held toy company as well as its Hong Kong-based affiliate, A.S. Design Limited.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Jakks Pacific, Nantworks Partner to Produce Next Generation of Interactive Toys

Jakks Pacific, Inc., and NantWorks, LLC, announced that they have signed a letter of intent to create a joint venture to develop, market, and sell next generation toys incorporating NantWorks’ proprietary image recognition technology. The new venture will be named DreamPlay Toys.

JAKKS Pacific will begin transforming its product line to incorporate the new image recognition technology, and will present the first examples at the International Toy Fair in Los Angelos in October. Children will be able to “activate” toys, and interact with them using smart phones or tablet devices in their homes and in stores. The NantWorks platform enables instant connections between physical toys, video, posters, books, games, and all other forms of media.

NantWorks will link Jakks’ toy products to content and animation on mobile devices through the image recognition platform, and JAKKS will have the exclusive right to arrange for partnerships with other toy companies to make the platform available to them in the development, sale, and marketing of their toy products. JAKKS and NantWorks will have a profit sharing arrangement for these third-party toy relationships.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.