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As National Baby Safety Month Begins, VTech Survey Finds Accidents, Choking Are Top Parent Concerns

Courtesy of VTech

Results Show the Majority of Today’s Parents are Extremely Safety Conscious, Labeling Themselves as either “Protective” or a “Close Supervisor”

In honor of National Baby Safety month in September, VTech Communications, Inc., a wholly owned subsidiary of VTech Holdings Ltd., commissioned a survey1 conducted by independent market research firm Toluna to uncover parents’ worries, habits, and priorities for a safe home. Top safety concerns include children getting hurt by falling or getting into harmful material (29 percent), choking (24 percent), and Sudden Infant Death Syndrome (SIDS) (20 percent).

With these worries top of mind, today’s parents are extremely safety conscious with the majority (71 percent) of survey respondents labeling themselves as either close supervisors (40 percent) or protective (31 percent).

“As every parent discovers, keeping kids safe remains a 24/7 proposition,” says Stacy DeBroff, founder and CEO of Mom Central. “National Baby Safety Month offers parents key advice and tips around home safety practices that can both help protect children and provide parents with peace of mind.”

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