China Toy Fair


Worlds Collide as World Tech Meets the Marvel Universe

WorldTechToysWorld Tech Toys is teaming up with Marvel for R/C toys based on Avengers, the Amazing Spider-Man, and Guardians of the Galaxy. Avengers characters will include Iron Man, Captain America, and the Hulk, while the Guardians of the Galaxy lineup will feature Star-Lord, Groot, and Rocket Raccoon.

The company has also added Shark Week, and will introduce flying R/C robots based on National Football League (NFL) and National Basketball Association players. The NFL line-up will include Johnny Manziel and Peyton Manning.

License to Build: Familiar Properties Fill Up the Shelves of the Construction Aisle

This article was originally published in the July/August 2014 issue of The Toy Book. To read the entire digital issue, click here.

The construction play pattern has always allowed kids to create buildable worlds and adventures straight from their imaginations. But with a recent surge of licensed toys entering the category, kids are able to build more and more familiar worlds based on their favorite existing properties. According to The NPD Group, dollar sales of licensed building sets grew by 6 percent from 2011 to 2013. As the world becomes more multi-media driven, licensed properties are deeply integrated into kids’ daily lives. Established building toy companies, as well as those looking to get their feet wet in the category, are jumping on the bandwagon with characters and environments that are already a staple among kids—and even collectors. [Read more...]

NBA 2K14 Now Available for Select Game Consoles

2K.LogoNBA 2K14, the latest installment of the NBA video game simulation from 2K Sports, is now available for the PlayStation 3, Xbox 360, and Windows PC.

New features offered by NBA 2K14 include top Euroleague teams, as well as rosters powered by Stats, Inc. 2KSports has also incorporated game play upgrades, such as Pro Stick TM, new signature skills, and offensive and defensive improvements that further balance player interactions.

NBA 2K14 for PlayStation 4 and Xbox One will be available at retail in North American on November 15 and November 22, respectively.

Majesco Entertainment Announces Lineup at E3 2011

Majesco Entertainment announced its upcoming video game lineup at the Electronic Entertainment Expo in Los Angeles, which was held June 7-9. Some of the highlights included:

For Nintendo DS and 3DS:

Cooking Mama 4: Kitchen Magic – Mama will return to the kitchen this fall with all new recipes and surprises in this popular game series.

Camping Mama: Outdoor Adventures – Mama expands her skills in the wilderness in this Nintendo game for girls and boys.

The Hidden – Use the Nintendo 3DS camera to search through real-world environments in this reality ghost-hunting experience.

Face Racers: Photo Finish – Use photos of your face, via the Nintendo 3DS camera, to customize a ride in this personalized arcade racing game.

Pet Zombies – Create and control a personal pet zombie!

[Read more...]