China Toy Fair


The Jim Henson Company Appoints Mindshapes to Develop Interactive Educational Entertainment for Pajanimals, Sid the Science Kid

The Jim Henson Company has announced a partnership with Mindshapes, a leading kids’ mobile learning company. Under the deal, Mindshapes will create appisodes based on The Jim Henson Company’s current preschool series Sid the Science Kid and Pajanimals as well as content for new Henson properties that will be announced later this year. These appisodes will feature stories, games, and learn and play activities, as well as animated video and music content for a fun kid-friendly experience.

The first product, Sid the Science Kid’s Slide to the Side Appisode, will be available beginning in April, following the premiere of the new feature Sid the Science Kid: The Movie, premiering on PBS KIDS on March 25 (check local listings), and will coincide with the release of the movie on DVD and in iTunesLater in the year will see the release of an appisode featuring the Pajanimals, the musical series that airs every night on 24-hour preschool channel Sprout and on the NBC Kids weekend block.

Sprout’s Original Series, The Chica Show, to Debut on NBC Kids

The Chica Show, Sprout’s newest original series, will join the NBC Kids Saturday morning lineup on February 9. The Chica Show made its television debut on 24-hour preschool television channel Sprout on November 24. With its debut on NBC Kids, the show will double its reach to 115 million homes nationwide. [Read more...]