NBC Universal Television Consumer Products Group and Joy Tashjian Marketing Group, LLC, have announced a deal with Mattel, Inc., to produce a line of board games based off the television show Minute to Win it.
Minute to Win it is hosted by Guy Fieri (from Food Network’s Diners, Drive-Ins and Dives) and has average people perform a series of challenges with household products for a chance at winning $1 million. The hour-long episodes have competitors complete 10 one-minute challenges, which increase in difficulty. Challengers are given the opportunity to walk away with the money they have earned at various points throughout the game and are encouraged to practice the games at home.
Games include “Hanky Panky,” where a contestant must pull out all the tissues from a box using only one hand; “Egg Roll,” where a contestant fans three eggs with a pizza box into a designated target area; and more. Mattel’s board games have a tentative market date of Q4 2010.