Fisher-Price, Neat-Oh! Partner for Thomas & Friends ZipBin Products

Neat-Oh! Entertainment International LLC has signed an agreement with Fisher-Price Inc. to develop Thomas & Friends Wooden Railway storage products for Neat-Oh!’s ZipBin line. Characters from the Thomas and Friends show will join the ZipBin family—a new play, stow, and go line of products. ZipBin products transform from storage container to themed play-mat in a few zips, and are designed to be stackable and portable. When zipped up, the bin is decorated to look like Thomas, but when the bin is unzipped, a play mat is revealed. Children can use their Wooden Railway engines and accessories to play on the mat, which features scenes, destinations, and friends from the TV show.

Thomas & Friends ZipBin products by Fisher-Price are expected to arrive in stores next year.

Neat‐Oh! Announces North American Sales Increase

Neat‐Oh! announced its record‐breaking growth in North American sales for 2011, showing a 50 percent jump over 2010. This year, Neat‐Oh! is launching six new brands, three toy brands, Dinosaur, Neat‐Oh! Full Throttle and Farmland, and three back‐to‐school brands: Blossom Bags, Go Sport, and The Picnic Lunch Box.

The Toy Book’s Toy Report 12/14/09


Catch up on last week’s news! Read The Toy Book Toy Report for 12/14/09.

To view click here.