Warner Bros. Consumer Products Brings Godzilla-Sized List of Licensees to Toy Fair

WB Consumer ProductsWarner Bros. Consumer Products (WBCP) enters this year’s American International Toy Fair with an extensive lineup of global licensees in support of its entertainment properties, milestone anniversaries, and upcoming theatrical releases.

Bandai America Inc. and Jakks Pacific Inc. will each support Godzilla, from Warner Bros. Pictures and Legendary Pictures, with new toy lines. Jakks’ line of Godzilla products will include an Ultimate Large Scale Godzilla Figure with 12 points of articulation and a length of over 43 inches, making it one of the largest toys in Godzilla history. Other worldwide partners include Rubie’s Costume Co., NECA, and Sideshow Collectibles.

WBCP’s toy partners will also release toys and collectibles based on The Hobbit Trilogy. The Bridge Direct and Vivid Group will support the film series with new figures. Additional partners include Eaglemoss, Funko, Kosmos, and Ravensburger.

The Wizard of Oz will celebrate its 75th anniversary with Mattel‘s new line of dolls for The Wizard of Oz Barbie collection. Enesco, Tonner Doll, and Madame Alexander will each offer collectible figures. Warner Bros. will also continue its There’s No Place Like Home campaign in partnership with Habitat for Humanity. Gone with the Wind will also mark its 75th anniversary with new collectible figures from Madame Alexander and Tonner Doll. Mattel will offer an anniversary Barbie collection and Enesco will introduce a stone resin figure. [Read more...]

Disney Rides into Retail with The Lone Ranger Merchandise

The-Lone-Ranger-Movie-Poster-2013-WallpaperDisney Consumer Products has rounded up an assortment of products based on the Disney/Jerry Bruckheimer Films’ The Lone Ranger, releasing in theaters today. Designed for Western fans of all ages, the new product line includes apparel, construction sets, detailed action figures, role-play items, designer accessories, and hand-crafted leather goods that capture the action and adventure of the film and its iconic characters, including the Lone Ranger and Tonto.

Toy and role-play partners include Lego (construction sets), NECA (7-inch action figures and prop replica Lone Ranger mask), and Disney Store (the Lone Ranger Hat). The Lone Ranger collection of products is available now at Disney Store locations nationwide, as well as boutiques, national retailers, and at DisneyStore.com.

Lineup of Licensees for Harry Potter And The Deathly Hallows: Part 2

Warner Bros. Consumer Products has announced that the last installment of the best-selling Harry Potter film franchise, Harry Potter and the Deathly Hallows — Part 2, will be ushered in with a wide array of merchandising products for fans of all ages. The movie hits theaters nationwide Friday.

Lego has released a variety of play sets that feature locations and scenes from the films, including Hogwarts, The Forbidden Forest, and the Knight Bus. The Noble Collection will offer intricately crafted wands and other artifacts replicated from the series. Additional global licensees include NECA, Tomy, Panini, DeAgostini, Hasbro, Rubie’s Costume Co., Artbox Entertainment, Gentle Giant, Bioworld Merchandising Inc., Hallmark, Mead, Tonner Doll, and Jelly Belly Candy Company, which will re-release its 20-flavor collection of Bertie Bott’s Every-Flavour Beans. The new products can be found at retailers nationwide and online at www.WBshop.com.

Warner Bros. Announces Licensees for Green Lantern

Warner Bros. Consumer Products (WBCP) has announced the worldwide licensing program for Warner Bros. Pictures’ Green Lantern, to hit theaters June 17. The program will be led by DC Entertainment’s master toy licensee, Mattel.

Mattel will debut a toy line that will include the Green Lantern Ring Blast Jet Figure & Vehicle, the Green Lantern Battle Shifters Figures, and the Green Lantern Movie Masters Figures. The company’s multi-category toy line will include basic and deluxe action figures, figure/vehicles, role-play, play sets, games, puzzles, and vehicles. Each basic action figure will come with a Green Lantern ring that can make kids feel as if they have been “chosen” to be a Green Lantern, too.

[Read more...]