Hasbro Franchise Brands Show Strength in Third Quarter

Hasbro logoToday, Hasbro Inc. reported financial results for the third quarter, in which net revenues increased 7 percent to $1.47 billion, compared to $1.37 billion last year. Foreign exchange had an unfavorable $10.8 million impact on third quarter revenues.

Reported net earnings for the third quarter were $180.5 million, or $1.40 per diluted share, compared to $126.6 million, or $0.96 per diluted share, last year. Adjusted net earnings for the third quarter were $187.8 million, or $1.46 per diluted share, excluding a pre-tax charge of $11.6 million, or $0.06 per diluted share, related to the restructuring of the company’s investment in the Hub Network joint venture. By comparison, adjusted net earnings for the third quarter last year were $172.5 million, or $1.31 per diluted share.

U.S. and Canada segment net revenues increased 4 percent to $764.3 million compared to $735.6 million last year. International segment net revenues increased 11 percent to $649.3 million compared to $582.7 million last year, reflecting 7 percent growth in Europe, 24 percent growth in Latin America, and 11 percent growth in the Asia Pacific region, as well as growth in the Boys, Girls, and Preschool categories. In total, Emerging Markets revenues increased 29 percent. [Read more...]

COMMENTARY: Dolls for Boys Are a Sign of the Times

Fritzi, from Haba

For the most recent issue of The Toy Book, I had a chance to research trends in the doll industry, and one that stuck out is an increase in dolls with potential appeal for boys. Arklu, the creator of Lottie Dolls, is planning to introduce its first boy doll, Kite Flyer, this fall. Meanwhile, Haba will be introducing Fritzi, a doll that has no assigned gender—Fritzi can be a boy doll for boys, or a girl doll for girls. There’s also Grandmas2Share, which is marketing grandmother-themed dolls as playthings for children of both genders. [Read more...]

Hasbro Licensing Expo Line-Up Includes New My Little Pony Toys, Littlest Pet Shop App, and More

Hasbro Inc. showcased new products at this past week’s Licensing Expo in Las Vegas from its key brands, including My Little Pony, Littlest Pet Shop, Nerf, Play-Doh, and more. The highlights from some of the company’s major lines included the following:

My Little Pony

June19 Equestria girlsLast year, Hasbro launched My Little Pony Equestria Girls, and this year marks the arrival of colorful fashion dolls, play sets, and vehicles inspired by My Little Pony Equestria Girls Rainbow Rocks, the new animated film set to debut this fall.

Littlest Pet Shop

Hasbro has released customizable style sets, figurines, and over 140 new pets inspired by the Littlest Pet Shop animated series. With this summer’s Littlest Pet Shop Your World integrated play app, fans can bring their pets to life digitally–as well as accessorize them and the rooms of their pet shop–by scanning the code included on each regular scale pet in the line. With this app, fans can also play a variety of mini-games and activities. [Read more...]