Meijer will continue to be a toy destination this holiday season, offering customers the lowest prices on the hottest toys and brands by slashing prices on more than 400 popular products in-store and online. [Read more...]
Hasbro, Nerf Battle of the Ads Returns
July 16, 2012 By
U.S. Neft fans ages 13 years old and up can showcase what the Nerf brand means to them by writing, directing, editing, and acting in their very own Nerf brand videos, featuring any or all Nerf products.
Hasbro, Inc’s 2010 “Battle of the Ads” contest, where the Nerf brand challenged its fans to show off their creativity, teamwork, and skill in their very own Nerf commercials, has returned this year. The contest, which will run until August 22, coincides with the launch of the new N-Strike Elite blaster line.
The grand prize winner will take home $10,000. Videos may be submitted to www.NerfBattleOfTheAds.com and four finalists will be chosen later this year, with the online Nerf Nation voting on their favorite.
Nerf Presents N-Strike Elite Line
June 25, 2012 By
This year, Hasbro’s Nerf will take the N-Strike line’s technology to the next level with the N-Strike Elite line’s three new products:
The Hail-Fire Blaster has a clip carousel with the capacity for up to 144 darts and shoots a stream of N-Strike Elite darts up to 75 feet.
Available September 9
The Rampage Blaster’s 25-dart drum allows the choice between fast-paced slam-fire and deliberate single shot mode.
Available August 1
The Retaliator Blaster incorporates a removable stock, barrel, and drop-down handle enabling several configurations, all of which fire darts up to 75 feet, creating the necessary blaster for each mission.
Available August 1
The N-Strike Elite darts will be fully compatible with most N-Strike classic and N-Strike Elite blasters. All products are for ages 8 and up.
This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
Nerf Toys Go Technological with Nerf Blaster Challenge
April 23, 2012 By
Nerf recently announced the launch of the Nerf Blaster Challenge, an app that provides players with premade quests to test precision and speed. After completing the tasks, players unlock new levels, earn stars, and gain access to new artillery, including the N-Strik Rayyen CS-18 and Vortex Lumitron blasters. Anyone with an iPhone 3GS, iPhone 4, iPhone 4S, 3rd or 4th generation iPod touch, or an iPad can download the app for free from the iTunes store.
This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
Hasbro Revs Up Its Licensing Programs
June 9, 2010 By
The Entertainment & Licensing (E&L) division of Hasbro, Inc. has announced a slate of licensing programs to support its brands, including Transformers, Nerf, Littlest Pet Shop, My Little Pony, Monopoly, and Playskool.
Hasbro, in association with DreamWorks Pictures and Paramount Pictures, will debut Transformers 3 on July 1, 2011. The company’s licensees for the Transformers brand include comic books from IDW (U.S.), digital games from Activision (worldwide), and more.
Hasbro is also teaming up with Universal Pictures to bring Stretch Armstrong and Battleship to the big screen in summer 2012. Universal will also produce films based on Hasbro’s Monopoly, Candy Land, and Ouija. Theater release dates have not been announced.
Hasbro recently reached an agreement with The Sports Licensed Division of the adidas Group for a NERF-inspired apparel and footwear line (deal is still subject to the companies negotiating and has yet to be signed into a binding license agreement). Additionally, Electronic Arts has signed on for NERF digital gaming (worldwide), SDI Technologies has inked a deal for NERF electronics (U.S.), and Performance Design Products will create NERF digital gaming hardware accessories (worldwide).
Hasbro Files Infringement Lawsuits Against Toy Companies
June 3, 2010 By
Hasbro, Inc. has filed lawsuits against Buzz Bee Toys, Inc. and Lanard Toys, Inc. for patent infringement for its Nerf and Super Soaker brands. The lawsuits were filed in the United States Federal Court in Springfield, Mass.
Hasbro is seeking to enjoin both companies from infringing two U.S. patents relating to its Nerf-N-Strike Disc Shot blaster. Additionally, the company has sued Buzz Bee Toys for infringing its Nerf Super Soaker water product patent. Hasbro is also seeking monetary damages from both companies for illegal use of its patented technology.
