Nerf Introduces the Nuke Option

NerfNukeThe new Nerf Nuke from Nerf is loaded with Nerf darts, and has a crank-operated arming system. The Nuke, which is coated in foam on all sides for safety, fires 80 darts in every direction—and up to 30 feet—when it hits its target.

The Nerf Nuke comes with the Nerf Nuke Launcher, a tripod-mounted, direct-plunger system that can rocket the Nuke itself up to 40 feet away—just far enough for kids ages 14 and up to be outside the blast radius.

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Ruling Issued in Hasbro Arbitration

Hasbro logoPreviously, inventor licensor Johnson Research had brought claims against Hasbro based on two licensing agreements between the parties. One license agreement related to certain products included in Hasbro’s Super Soaker product line, while the other related to certain products included in Hasbro’s Nerf product line.

Johnson Research claimed that the license agreements require the payment of royalties by Hasbro on a significantly greater number of products in each of those respective product lines than the company believed was the case. The claims related to the Nerf products were pursued by the licensor in binding arbitration in Atlanta as was required by the license.

Johnson Research made a demand for arbitration with respect to the Nerf claims, and on October 29, the arbitrator issued a ruling awarding a total of $72,932,686, including damages, interest, fees and expenses, to the licensor. In connection with this ruling and applicable accounting requirements, Hasbro anticipates taking an additional charge to its earnings for the fiscal quarter that ended September 29. The company is currently assessing the impact to third quarter results and it will be reflected in its Form 10-Q for that same period.

COMMENTARY: Girls and Boys Just Wanna Have Fun!

My poor brother grew up in a family full of nothing-but-girls. I’m convinced that this is the reason that he ended up with all of the cool toys. In true oldest sibling fashion, I wasn’t stopped by the sharpie-engraved “Jesse” label on the toys that cluttered his bedroom. I had to test every toy that came through our house, girl- or boy-intended; it made no difference to me. It wasn’t lost on me that all of Jesse’s toys were made to go fast or flaunt tricks, while my sister and I played with stationary toys, dolls, and Easy-Bake Ovens. The phrase that frequently exited my adolescent mouth comes to mind: “But it’s not fair!” The speedy and daring toys are just as fun for girls as they are for boys, and here are some current toys to prove it:6474_300_300

The Hot Wheels cars frequented our home quite often, and many Christmas lists as well. Any time we went to the mall, somehow Jesse managed to make sure he was leaving with one. Mattel‘s well-loved brand that is synonymous with speed just released its Triple Track Twister. With three tracks, two controllers and one huge crash zone, it is multi-car mayhem. Kids can hit the red diverter to send cars on a collision course, or blast through the blue tunnel to take on a new track. The coolest thing about this toy is that it includes an iPad stand and Action Capture app that brings the track to life. My brother and I would have loved this Hot Wheels racetrack with equal measure.

BF40F27550569047F5155E7CBCF0B0D4Another name that has been helping little boys and girls create speed and wreak havoc in good fun is Nerf, from Hasbro. The Nerf Rapidstrike CS-18 is the new streamlined lightweight blaster that has serious firepower and shoots up to 75 feet. The blaster’s acceleration trigger powers up the motor for super-speed firing. The clip holds all 18 of the included darts, and it’s see-through for instant firepower checks.

For more commentary from Kara, check back often. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time!

Hasbro Showcases Pop-Culture Brands at Comic-Con

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Hasbro returns to Comic-Con International in San Diego to showcase its pop-culture brands, including TransformersMy Little PonyKre-O, and G.I. Joe, as well as licensed toy lines for Angry Birds Star WarsMarvelStar Wars, and Star Trek. Hasbro will celebrate its popular brands and characters with a lineup of panels, autograph sessions, special edition toys, giveaways, and more.

Fans will also be able to experience the Telepods platform, a fully-integrated play experience for the mobile generation that “teleports” physical characters into digital gaming and app experiences. The Telepods line will be released this fall, and will be fully integrated into the new Angry Birds Star Wars II app, from Rovio Entertainment and Lucasfilm. The Telepods line uses new technology to allow kids to play in two ways—in the physical space, and through integration into top-tier apps. [Read more...]

Toy Insider Mom Shares Summer Game Picks with Woman’s Day

Toy Insider Mom Laurie Schacht shared her picks for great games to create a little friendly competition this summer with Woman’s Day. Her picks include Smakaball, the Nerf N-Sports Flag Football Set, the Wave Hoop, and the Nerf Super Soaker Arctic Shock Water Blaster.

 

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Hasbro Showcases Its Franchise Brands at the International Licensing Expo

Hasbro-logo-jpgHasbro, Inc. showcased its global franchise brands, including Transformers, Nerf, My Little Pony, Littlest Pet Shop, Play-Doh, Magic: The Gathering, and Monopoly, at the International Licensing Expo on June 18. This year’s lineup highlights the company’s effort to market brand extensions across licensing categories such as publishing, digital gaming, apparel and plush, homewares, food, health, and beauty.

Hasbro’s Transformers brand  features the Autobots and Decepticons engaged in battle on multiple storytelling platforms, including film, TV, digital gaming, publishing, and theme parks. Hasbro and its licensees provide the  Transformers fan base with merchandise including digital gaming, toys, apparel, sporting goods, and more. DeNA and Hasbro recently announced the launch of Transformers: Legends, an action card battle game based on the Transformers franchise, which is now available on the App Store for iPhone, iPad and iPod touch, and on Google Play for Android devices. Transformers: The Ride – 3D is open in Singapore and Hollywood, and will officially open on June 20 at Universal Studios Orlando. [Read more...]

Meijer Drops Prices on More Than 400 of Season’s Hottest Toys In-store and Online

Meijer will continue to be a toy destination this holiday season, offering customers the lowest prices on the hottest toys and brands by slashing prices on more than 400 popular products in-store and online.   [Read more...]

Hasbro, Nerf Battle of the Ads Returns

U.S. Neft fans ages 13 years old and up can showcase what the Nerf brand means to them by writing, directing, editing, and acting in their very own Nerf brand videos, featuring any or all Nerf products.

Hasbro, Inc’s 2010 “Battle of the Ads” contest, where the Nerf brand challenged its fans to show off their creativity, teamwork, and skill in their very own Nerf commercials, has returned this year. The contest, which will run until August 22, coincides with the launch of the new N-Strike Elite blaster line.

The grand prize winner will take home $10,000. Videos may be submitted to www.NerfBattleOfTheAds.com and four finalists will be chosen later this year, with the online Nerf Nation voting on their favorite.

Nerf Presents N-Strike Elite Line

This year, Hasbro’s Nerf will take the N-Strike line’s technology to the next level with the N-Strike Elite line’s three new products:

The Hail-Fire Blaster has a clip carousel with the capacity for up to 144 darts and shoots a stream of N-Strike Elite darts up to 75 feet.

Available September 9

The Rampage Blaster’s 25-dart drum allows the choice between fast-paced slam-fire and deliberate single shot mode.

Available August 1

The Retaliator Blaster incorporates a removable stock, barrel, and drop-down handle enabling several configurations, all of which fire darts up to 75 feet, creating the necessary blaster for each mission.

Available August 1

The N-Strike Elite darts will be fully compatible with most N-Strike classic and N-Strike Elite blasters. All products are for ages 8 and up.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Nerf Toys Go Technological with Nerf Blaster Challenge

Nerf recently announced the launch of the Nerf Blaster Challenge, an app that provides players with premade quests to test precision and speed. After completing the tasks, players unlock new levels, earn stars, and gain access to new artillery, including the N-Strik Rayyen CS-18 and Vortex Lumitron blasters. Anyone with an iPhone 3GS, iPhone 4, iPhone 4S, 3rd or 4th generation iPod touch, or an iPad can download the app for free from the iTunes store.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.