Netflix Research Finds Dads Feel Powerful Connection from Bonding with Kids Over Cartoons

NETFLIX, INC. LOGOAccording to new research from Netflix released just in time for Father’s Day, 85 percent of dads around the world have already or plan to introduce their kids to the cartoons they grew up watching. For 75 percent of those polled, it lets them feel like a kid again, while for 76 percent, it helps them teach life lessons. The research finds dads take seriously the role of keeping the pop culture references from their childhood alive: Roughly two-thirds of them, or 66 percent, are turning to internet TV services such as Netflix for this new family tradition.

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Mattel Named Master Toy Partner for Dinotrux

Mattel.DinoMattel has been named the master toy partner for Dinotrux, an upcoming Netflix original series. The toy line will be inspired by the series to connect the unique dinosaur personalities of the characters and bring them to life with construction and vehicle play patterns.

Dinotrux takes place in a prehistoric world filled with creatures that are half-dinosaur and half-construction vehicle. It follows the adventures of Ty and his friend Revvit as they unite to defend their new community from destruction.

Arad, 41E Appoint MGA as Master Toy Licensee for Kong—King of the Apes

March16.KongArad Animation and 41 Entertainment have granted the exclusive worldwide master toy license to MGA Entertainment for their Kong property. The product line will include action figures, electronic and action plush, playsets, vehicles, games, and learning aid toys for kids ages 5 to 10. Kong—King of the Apes is a Netflix original series, slated to debut next year.

“We were attracted to this great brand because of its iconic nature, Avi’s great story-telling and designs, and the power of Netflix as a platform. We are excited to design and produce a strong product line for 2016,” said Isaac Larian, president and CEO of MGAE.

American Greetings Hires Karen Vermeulen, Revamps Internal Licensing, Entertainment Teams

ResizedAGPLogoAmerican Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, is revamping its licensing, entertainment, digital, and distribution teams, starting with the hire of former longtime Zodiak Kids executive Karen Vermeulen. Vermeulen joins AGP as its new head of global sales and co-productions, and will initially be based out of London.
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Popples, Winx Club Animated Series to Debut on Netflix

Popples.NetflixNetflix will bring Popples, bright and fluffy toy creatures popular in the 1980s, to life in a kids cartoon late next year, according to an article in Entertainment Weekly this past Wednesday. Saban Brands will produce the Netflix-exclusive series with ZAG Entertainment. The 26 half-hour episodes will follow the adventures of the five Best Popple Pals in the colorful world of Popplopolis, according to the article.

Additionally, Netflix and Rainbow Studios have announced an expansion to the Winx Club franchise with a spin-off series, Winx Club WOW: World of Winx, that will be exclusively available in all Netflix territories. The first of the two all-new seasons will be available by early 2016 with the second following in the fall.

Techno Source to Launch Kurio Xtreme

Kurio Xtreme_Blue_Kurio Motion Racing_Techno SourceThe Kurio Xtreme tablet, from Techno Source, is the newest addition to the Kurio line of Android devices for kids. Due for release on October 1, the 7-inch Wi-Fi-enabled tablet features a sleek and thinner design, a faster processor, double internal memory, Bluetooth technology, and 24/7 customer support. It also introduces exclusive Kurio Motion gaming, the first body-controlled games on a tablet. Ten Kurio Motion games will be preloaded onto the tablet and millions of other apps can be accessed through the Kurio Store and Google Play.

The Kurio Motion games lets kids play on screen as they jump, run, and move in order to swim, ski, tend goal, speed race, and more in the game. The technology uses the tablet’s camera and a Kurio Motion gaming stand is included with the device. [Read more...]

Pley Plays with Experience

Ranan - Head Shot 1It can be hard to say no to a kid who consistently begs for a toy. But once they have that toy in their hands, parents are never sure how long the kid will play with it before they are ready to move on to something else.

Ranan Lachman had the same problem when his son was about five years old. Lachman realized that he had spent about $3,000 on toys, only for his son to play with each for only two to three hours. Lachman knew there had to be a more efficient way to provide toys for his son. Thus, he became the co-founder and CEO of Pley (yes, that’s spelled correctly), a company that allows its customers to rent as many Lego sets as they want for a monthly fee. [Read more...]

Mattel’s Ever After High to Be Netflix Original Series

Netflix and Mattel announce seriesNetflix Inc. and Mattel Inc. will launch an original animated series for kids of all ages based on the popular Mattel franchise, Ever After High. The new series will premiere in all Netflix territories early next year.

“Today’s kids want to watch their favorite characters anywhere and everywhere they are. Netflix is the perfect home for developing and expanding the already enchanting world of Ever After High,” said Michael Riley, vice president franchise development and content distribution at Mattel. “We’re excited to be working with Netflix and for the show to be a part of its growing portfolio of original kids programming.”

The Netflix original series will be preceded by a movie, Ever After High Spring Unsprung, in early 2015. The 12 episodes of the Ever After High series will follow.

Cowabunga! A Look at TMNT Toys Past and Present

TMNTby Brandon Engel

Fans eagerly await the big screen return of Leonardo, Michelangelo, Raphael, and Donatello. Not the Italian master painters, but the pizza-scarfing, reptilian wise-crackers who have been delighting young audiences since the early ’80s. Although the characters were originally created by artists Kevin Eastman and Peter Laird as a parody of comic book franchises that were popular at the time, the turtle gang soon took on a life of its own, spawning multiple television programs, video games, films, and of course, toys.

There’s been a lot of hype surrounding the forthcoming Teenage Mutant Ninja Turtles reboot, and although we’ll have to wait until August for the film’s premiere, there’s a slew of new products to hold our interest until then. [Read more...]

Netflix, DreamWorks Animation Launch First Ever Netflix Original Series for Kids

Netflix Inc. and DreamWorks Animation SKG Inc. have announced that they will create the first ever Netflix Original Series for kids. Based on the DreamWorks Animation movie Turbo, premiering in theaters this summer, the Netflix series Turbo: F.A.S.T. (Fast Action Stunt Team) debuts exclusively this December in the U.S. and across the globe in the 40 countries where Netflix offers its service. [Read more...]