Aryaball Kickstarts Into Motion

AryaBall HeadshotWith kids today constantly craning their necks down toward their iPhones and tablets, sometimes the perfect pick-me-up is a day at the park. But what parent wants to resemble a gym teacher or clutter up the car with a ton of sporting equipment just to keep their kids busy? Thanks to Babak Forutanpour, they don’t have to.

Forutanpour, owner and head coach of Aryaball, encourages active play through his new toy invention. The Aryaball and Aryabat are foam products made for kids ages 3 to 10. It allows kids to play five sports at once—with just one ball and one bat. The outer shell of the product is a full sized, regulation 5 soccer ball. The ball then opens up to reveal a football and flying disc. The football also twists and opens to uncover a soft baseball with the dimples of a golf ball. Kids can play baseball with the Aryabat or swing the tip out 90 degrees to turn it into a golf putter.

Forutanpour was inspired to create the product one afternoon when he was at the park with his son Arya. The two were throwing a football around when Arya, who the business is named after, asked to play soccer instead. Foruntapour did not have any other sports equipment with him, but after his son insisted, the pair ended up kicking the football to try to use it as a soccer ball.

AryaBall Product“That’s when it dawned on me that I’m not the only dad who forgot to bring all the balls to the park,” Forutanpour said. “I didn’t want to carry a bag with the soccer ball, baseball, football, and golf. I could reinvent the football and soccer ball. It’s about solving a problem I saw.”

The trip to the park was also cut short because Forutanpour’s kids just wanted to go back home and play on their electronic devices. This was precisely the motivation he needed to bring new innovation to the active play category.

“I think it’s time to rethink the active play category a bit and make products that are easier to use, more fun, and more compact,” Forutanpour said. “It seems like a lot of change in active sports has been related to increased volume and decreased pricing, where I haven’t really seen real innovation.”

Forutanpour came up with designs in his garage soon after the trip to the park. The most current result was generated after several rounds of prototyping. One of the initial designs included a football with two removable end caps to turn into a soccer ball. Forutanpour built these different prototypes with soccer balls and footballs that he had bought. Eventually, he purchased a 3-D printer to create new, original models and make them better each time instead of using real soccer balls and footballs. A 3-D printer prints hot, melted plastic into different shapes, which was used to create the two bowls that threaded together to make a soccer ball.

The Aryaball business has evolved from a father-son activity to a full family affair. Forutanpour’s two children have tested each prototype and given feedback. Along with Arya, who inspired the product, Forutanpour’s daughter Darya helped him tie in additional sports. After several models, prototypes, and tests from his children, Foruntanpour feels as though his product is ready for others to enjoy. He launched the AryaBall on Kickstarter on February 11.

The product’s Kickstarter campaign will run through March 28. Kickstarter is a crowd-funding website where consumers can pledge money toward a project before a certain deadline. The creator receives the raised funds only if the project reaches its goal.  Multiple toy companies have used this platform to launch their new products, often exceeding their initial goals, including Goldieblox, Tek Recon, and Ubooly.

Forutanpour heard about Kickstarter from a friend and has kept a close eye on it as his business developed and as crowd-funding became more prevalent. He has donated to 11 other projects on the website prior to launching the AryaBall and decided it would be a useful platform to fund his product and gage consumer interest.

“I think we are very fortunate to live in a time where there is a platform of crowd-funding to put a product out there and see if people like it,” said Forutanpour. “If people like it and are willing to spend their hard-earned money to pre-order this product, then that is the validation I need to press go and move forward.”

The AryaBall’s Kickstarter goal is $35,000. So far, the business has been entirely self-funded by Forutanpour, so the next stage is to make multicavity tools to produce the product. A multicavity tool would allow for multiple AryaBalls and AryaBats to be made at a time. Ultimately, the more money the AryaBall is able to raise, the more efficient it would be to manufacture the product.

“The response has been really positive so far, so I’m hoping we have a successful Kickstarter to get these balls made and shared with people,” said Forutanpour. “We’ve been getting emails from people saying they want one.”

The price point for the AryaBall and AryaBat together is about $45 if the AryaBall reaches its fundraising goal and the minimum amount of tooling is available to manufacture the products. Consumers will also be able to purchase the products separately.

Although all of the engineering aspects of the product are done, Forutanpour would like to incorporate all feedback from consumers as Aryaball is introduced around the world. Once a final round of prototyping is finished, there will be another round of testing. Forutanpour hopes to get the product on shelves on mass and specialty stores in time for the holiday season.

The Aryaball was most recently a featured exhibitor at the American International Toy Fair in New York City from February 16 to 19. Shark Tank investor Daymond John, founder, president, and CEO of the fashion line Fubu, even stopped by the booth and chatted with Foruntanpour. The product was also featured on NBC’s Today Show as a Hot New Toy for this year.

Click on the video below to see the AryaBall in action.

The Toy Book’s NY Toy Fair Editorial Coverage – Request for Submissions!

It’s that time of year again! We are now collecting editorial submissions for The Toy Book‘s February New York Toy Fair issue! The deadline is December 20.

The Toy Book‘s February Toy Fair issue will feature coverage of what retail buyers should check out at the show. Please submit product info and high-res 300 dpi images for products that are NEW FOR 2014 ONLY. Due to the large number of submissions we receive, our requirements have changed. Please click “Read more…” to carefully review all of our submission rules and find out where to submit. Thanks! [Read more...]