Aryaball Kickstarts Into Motion

AryaBall HeadshotWith kids today constantly craning their necks down toward their iPhones and tablets, sometimes the perfect pick-me-up is a day at the park. But what parent wants to resemble a gym teacher or clutter up the car with a ton of sporting equipment just to keep their kids busy? Thanks to Babak Forutanpour, they don’t have to.

Forutanpour, owner and head coach of Aryaball, encourages active play through his new toy invention. The Aryaball and Aryabat are foam products made for kids ages 3 to 10. It allows kids to play five sports at once—with just one ball and one bat. The outer shell of the product is a full sized, regulation 5 soccer ball. The ball then opens up to reveal a football and flying disc. The football also twists and opens to uncover a soft baseball with the dimples of a golf ball. Kids can play baseball with the Aryabat or swing the tip out 90 degrees to turn it into a golf putter.

Forutanpour was inspired to create the product one afternoon when he was at the park with his son Arya. The two were throwing a football around when Arya, who the business is named after, asked to play soccer instead. Foruntapour did not have any other sports equipment with him, but after his son insisted, the pair ended up kicking the football to try to use it as a soccer ball.

AryaBall Product“That’s when it dawned on me that I’m not the only dad who forgot to bring all the balls to the park,” Forutanpour said. “I didn’t want to carry a bag with the soccer ball, baseball, football, and golf. I could reinvent the football and soccer ball. It’s about solving a problem I saw.” [Read more...]

New Exhibitor Center Moves to New Hall 3A for Spielwarenmesse 2014

Spielwarenmesseeg

The New Exhibitor Center will move to the newly built hall 3A for next year’s Spielwarenmesse fair from January 29 to February 2,which marks the official opening of the new hall.

Approximately 60 national and international exhibitors who have never exhibited at Spielwarenmesse before present their products in the New Exhibitor Center every year. Here traders find new business contacts and product ideas for all toy segments in the shortest possible time.

The fair organizer Spielwarenmesse eG takes care of stand organization and planning and the relevant marketing of the first-time exhibitors in the New Exhibitor Center. Besides the complete stand equipment, the companies can take advantage of many marketing measures for highlighting their products.

More than 300 manufacturers from the total of around 2,700 exhibitors will exhibit for the first time at Spielwarenmesse 2014.

TIA Identifies Top Trends from Toy Fair 2012

After viewing tons of the 100,000-plus products that were on display during the 109th American International Toy Fair last week, the Toy Industry Association (TIA) found six new toy trends for this year. A presentation was made during a “Toy Trends Tea,” hosted by TIA.

The six top trends identified were: toys that work with smart devices and apps; toys that glow in the dark or light up; educational games and toys for infants, preschoolers, and children of all ages; toys that have multiple play patterns or customizable toys; higher-priced toys that pack a “wow” factor; and toys that teach music basics or allow older kids to emulate their favorite pop stars.

[Read more...]