Sweet Suite 2016

Peppa Pig’s Big Splash Adds 100 Performances

Jan26.PeppaPigOn the heels of strong U.S. ticket sales for its first leg of tour dates, an additional 65 cities and 100 performances have been announced for Peppa Pig’s first-ever U.S. theatrical tour, Peppa Pig’s Big Splash. Peppa Pig, star of Entertainment One’s (eOne) top-rated TV series, and her all-new live stage show will visit more than 90 cities starting this November.

[Read more...]

Monopoly Here & Now: U.S. Edition Teaches Cities to Kids

Monopoly Here & NowThe latest Monopoly board, Monopoly Here & Now: U.S. Edition, available from Hasbro, features 22 real-life cities including Dallas, Los Angeles, and New York City as property spaces. Earlier this year, Hasbro teamed with BuzzFeed for Monopoly’s 80th anniversary, inviting fans to vote for their favorite U.S. cities, which the new board reflects.

[Read more...]

The Care Bears Celebrate National #Share YourCare Day with Giveaway

CareBearsNationalShareYourCareDayMediaAdvisory-September92015-FISeptember 9 is the inaugural National Care Bears #ShareYourCare Day, and to commemorate it, the Care Bears will be on location in the Bronx, N.Y., and teaming up with a local philanthropist to donate plush toys to children in need. Care Bears has also aligned with roughly 300 bloggers, known as the Care Bears #ShareYourCare Ambassadors, who will keep the conversation going to their audiences.

[Read more...]

Hot Wheels Takes New York City by Stormtrooper Vehicle

hot-wheelsTo celebrate Force Friday, Hot Wheels is offering Uber riders and fans in New York City the chance to catch a free ride in a Star Wars First Order Stormtrooper Dodge Charger, modeled after the Hot Wheels 1:64 character car.

The Hot Wheels vehicle is available at retailers nationwide.

Hot Wheels First Order Stormtroopers

LittleBits Electronics to Debut NYC Pop-Up Store

LittleBits store exteriorLittleBits Electronics Inc. is opening its first store in New York City. Located in the SoHo district, the pop-up store will open to the public on July 31.

[Read more...]

My Little Pony Brand Celebrates International Day of Friendship with Global Campaign

Hasbro Inc.’s My Little Pony brand will be part of a new campaign intended to teach children about helping others and the power of friendship. GenerationOn, the youth division of Points of Light, has partnered with Hasbro to encourage kids to volunteer in their school, neighborhood, or broader community.

[Read more...]

Build-A-Bear Opens Newest Store at Empire State Building

Build-a-bear-logoOn July 1, Build-A-Bear will be moving into a new location in the iconic Empire State Building. The opening comes just a few weeks after the company launched another store inside Toys “R” Us at Times Square.

The new stores represent an effort by Build-A-Bear to provide the most engaging experiences for customers in New York City. The stores feature themed New York merchandise, including NYC T-shirts and hoodies, and numerous sports team outfits, such as the New York Yankees and Mets, Giants and Jets, and more.

The Boys and Girls Club of Madison Square will be on-hand for the ribbon-cutting.

Angry Birds to Debut in Macy’s Thanksgiving Day Parade

Angry Birds for Thanksgiving ParadeRovio Entertainment has announced that an Angry Birds balloon will be part of this year’s Macy’s Thanksgiving Day Parade in New York City.

[Read more...]

FAO Schwarz to Close Its Flagship New York City Store

faonewlogoAs reported by Reuters and other news outlets, FAO Schwarz, the oldest toy store in the U.S., is closing its iconic Fifth Ave. flagship store in Manhattan, citing rising rent prices. The store will shut its doors on July 15, exiting early from its lease.

[Read more...]

Activision Unveils Guitar Hero Live, Available Worldwide This Fall

Eric Hirshberg, CEO of Activision Publishing Inc.

This morning, Activision Publishing Inc. officially announced the latest installment of its Guitar Hero series, Guitar Hero Live, intended to reflect modern trends in both music and video game consumption. The new game marks the franchise’s return after a five-year hiatus.

[Read more...]