LittleBits Electronics to Debut NYC Pop-Up Store

LittleBits store exteriorLittleBits Electronics Inc. is opening its first store in New York City. Located in the SoHo district, the pop-up store will open to the public on July 31.

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My Little Pony Brand Celebrates International Day of Friendship with Global Campaign

Hasbro Inc.’s My Little Pony brand will be part of a new campaign intended to teach children about helping others and the power of friendship. GenerationOn, the youth division of Points of Light, has partnered with Hasbro to encourage kids to volunteer in their school, neighborhood, or broader community.

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Build-A-Bear Opens Newest Store at Empire State Building

Build-a-bear-logoOn July 1, Build-A-Bear will be moving into a new location in the iconic Empire State Building. The opening comes just a few weeks after the company launched another store inside Toys “R” Us at Times Square.

The new stores represent an effort by Build-A-Bear to provide the most engaging experiences for customers in New York City. The stores feature themed New York merchandise, including NYC T-shirts and hoodies, and numerous sports team outfits, such as the New York Yankees and Mets, Giants and Jets, and more.

The Boys and Girls Club of Madison Square will be on-hand for the ribbon-cutting.

Angry Birds to Debut in Macy’s Thanksgiving Day Parade

Angry Birds for Thanksgiving ParadeRovio Entertainment has announced that an Angry Birds balloon will be part of this year’s Macy’s Thanksgiving Day Parade in New York City.

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FAO Schwarz to Close Its Flagship New York City Store

faonewlogoAs reported by Reuters and other news outlets, FAO Schwarz, the oldest toy store in the U.S., is closing its iconic Fifth Ave. flagship store in Manhattan, citing rising rent prices. The store will shut its doors on July 15, exiting early from its lease.

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Activision Unveils Guitar Hero Live, Available Worldwide This Fall

Eric Hirshberg, CEO of Activision Publishing Inc.

This morning, Activision Publishing Inc. officially announced the latest installment of its Guitar Hero series, Guitar Hero Live, intended to reflect modern trends in both music and video game consumption. The new game marks the franchise’s return after a five-year hiatus.

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More Details Released on 2015 TOTY Awards Ceremony

TOTY2015logoThe 15th Annual Toy of the Year (TOTY) Awards ceremony will be held at 6 p.m. on February 13 at the Grand Hyatt Hotel in New York City. The evening event, which kicks off the North American International Toy Fair, will include a cocktail networking reception with hors d’oeuvres and dinner, followed by the awards ceremony.

Over the course of the event, presenters will announce the TOTY winners in 12 categories, as well as the People’s Choice Award, which is based solely on consumer votes, and the overall Toy of the Year Award, which is selected by mass and specialty retailers, journalists, and Toy Industry Association (TIA) members. The winners will be chosen from more than 600 products submitted for consideration during the open call for nominations this fall. Voting is currently open for all TOTY finalists at www.toyawards.org. [Read more...]

IN THEIR OWN WORDS: Neighborhood Toy Store Day Lets Independent Retailers Shine!

by Phil Guie and Deanna Atkins

ExteriorofKaleidoscope(Editor’s note: This article was updated on November 11, 2014)

This past weekend, playtime was definitely on at mom-and-pop toy stores located throughout the U.S.

Saturday marked the fifth annual Neighborhood Toy Store Day (NTSD), an event started by the American Specialty Toy Retailing Association to support locally owned toy retailers. Community members were encouraged to visit the independent toy store in their midst, and in return, participating retailers hosted in-store arts and crafts, games, and other activities that appealed to families.

In honor of NTSD, The Toy Book’s editorial staff interviewed owners of several neighborhood toy stores in their home communities. In their responses below, the store owners touched on their NTSD plans, the support they give and receive from their neighborhoods, the reasons why shopping at a locally owned toy store is a great experience, and more.
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Sesame Workshop Celebrates 45 Years of Sesame Street with New Apps, Games, and More

Cookie Monster and Alan Muraoka at the recent Digital Playground event hosted by Sesame Workshop.

Sesame Street turns 45 this year, and this past Tuesday, Sesame Workshop hosted a digital playground event in New York City to show off new apps, e-books, and other multimedia offerings for children age 5 and younger. During the morning-long event, several dozen little ones got to play test the latest in Sesame Street-branded games, which were set up at iPad stations. They also watched long- and short-format clips of Sesame Street online, courtesy of the brand’s latest digital video platforms.

During his welcome to guests, Scott Chambers, senior vice president of worldwide media distribution for Sesame Workshop, said that Sesame Street currently has an audience of roughly 5 million viewers on PBS. However, he pointed out that among the most recent generation of viewers, 63 percent of that audience is introduced to the program digitally; hence, Sesame Workshop’s latest efforts to develop the brand across a number of digital platforms.

Chambers, along with guest speakers Cookie Monster and Alan Muraoka of Sesame Street fame, took turns emphasizing the importance of self-regulation for kids–a theme reflected in several apps on-hand. One of the newest, Breathe, Think, Do with Sesame, teaches kids ages 2 to 5 how to deal with tough emotions by letting them play as a cute horned monster. Kids are presented with a choice of problem scenarios, such as having trouble getting dressed or getting ready for school, and then a choice of possible solutions. [Read more...]

Rilakumma Heads to the Big Apple’s Big Toy Store

RilakkumaNew York City toy store FAO Schwarz will host a Rilakkuma Day to celebrate the brand’s extension from Asia to North America.

Guests will be able to interact with a life-size Rilakkuma mascot and Kawaii girls, and will have a chance to win giveaway prizes. A Rilakkuma pop-up shop featuring plush, apparel, accessories, electronics, and stationery based on the brand will remain in FAO Schwarz’s Great Hall until the end of the month.

The free event will be held on October 11, from 1 p.m. to 4 p.m. Giveaways will be distributed to guests while supplies last.