Build-A-Bear Opens Newest Store at Empire State Building

Build-a-bear-logoOn July 1, Build-A-Bear will be moving into a new location in the iconic Empire State Building. The opening comes just a few weeks after the company launched another store inside Toys “R” Us at Times Square.

The new stores represent an effort by Build-A-Bear to provide the most engaging experiences for customers in New York City. The stores feature themed New York merchandise, including NYC T-shirts and hoodies, and numerous sports team outfits, such as the New York Yankees and Mets, Giants and Jets, and more.

The Boys and Girls Club of Madison Square will be on-hand for the ribbon-cutting.

Bleacher Creatures Announces 2012 NFL Player Plush Collection

Bleacher Creature has announced the roster for its 2012 NFL Player Plush Collection.

This year’s lineup includes Peyton Manning, Denver Broncos quarterback; Jay Cutler, Chicago Bears quarterback; Andy Dalton, Cincinnati Bengals quarterback; Larry Fitzgerald, Arizona Cardinals wide receiver; Eli Manning, New York Giants quarterback (second edition); Rob Gronkowski, New England Patriots tight end; and Brett Keisel, Pittsburgh Steelers linebacker.

Bleacher Creatures was founded by Matthew Hoffman, a sports licensing industry veteran who was formerly an executive with GSI Commerce and Majestic Athletic. When his young children turned out to be sports fans, Hoffman realized that there was an opportunity in the $20-plus billion dollar U.S. toy market to engage kids who love watching their favorite teams and players in action.

For more information about Bleacher Creatures, visit their website at

This post was originally written by Sierra McCleary-Harris and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.