Toy Fair 2017


C2C Studios

Nickelodeon’s Shimmer and Shine Preschool Series Debuts First-Ever Product Line

shimmer and shineThe product portfolio for Nickelodeon‘s animated series Shimmer and Shine will launch this summer. The company has teamed up with several partners to recreate the Shimmer and Shine world across many different categories, including toy, dress up, games, bedding, party goods, costumes, and more. [Read more...]

Midtown Comics Partners with Play Fair as Event’s Official Show Store

PlayFair2016logoPlay Fair is partnering with Midtown Comics to serve as the event’s Official Show Store and offer exhibitors a turnkey outlet to sell products. The Official Play Fair Show Store will be built as a 20-foot by 20-foot island booth close by the event entrance. It will be one of the first booths all attendees see and Midtown’s professional team will design, build, and staff the space. [Read more...]

WIT Adds Social Influencer Award Category

WIT_combomarkhor11-300x104Women in Toys, Licensing, & Entertainment (WIT) has added a “Social Influencer” award to the category line-up for its 2016 WIT Wonder Woman Awards.

WIT created the Social Influencer category to honor women in social media who have contributed innovative content, resulting in positive consumer influence and engagement. This includes audience reach, expertise and credibility, and the strength of the relationship with their fans and followers. Journalists, blogger, bloggers, industry analysts, celebrities, and brand advocates can be nominated for the award.  [Read more...]

COMMENTARY: Action Figures Moving Forward by Looking to the Past

Breaking Bad ReAction Jesse as Cook action figure, from Funko

Breaking Bad ReAction Jesse as Cook action figure, from Funko

Here at The Toy Book, we constantly find ourselves staring at the unfolding future of toys. In the case of action figures, the future always seems to be on bigger, sleeker, and more—whether that pertains to more points of articulation, more swappable accessories, more high-tech bells and whistles, etc.

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COMMENTARY: These Toy Fair Exhibitors Have Science Education Down to a Science

Kids First Level 1: Amusement Park Engineer, from Thames and Kosmos

Science kits are typically geared toward kids ages 8 and up. There have been plenty of logical reasons for this—for one thing, kids need to be able to read the manual to do the experiments; and for another, science experiments can be complex, requiring kids to have longer attention spans and higher critical thinking skills. However, at this year’s North American International Toy Fair in NYC, many companies have found ways to introduce science to a younger audience.
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COMMENTARY: These Outdoor Toys Put a New Spin on Keeping Kids Active

Backyard Sports Mega Morph Super Hoop, from Day 6

Fresh air, sunlight, and exercise are all wonderful things. Unfortunately, many kids just aren’t getting enough of them. At the recent North American International Toy Fair, I encountered numerous toy makers who are trying to address this problem by developing new outdoor toys that encourage kids to get off the couch for some outdoor physical activity. Many feature novel tweaks to familiar play patterns, and the sheer breadth of items on-hand was impressive. Most surprisingly, not all of them try to pry kids away from their mobile devices or video screens.
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COMMENTARY: Toy Fair 2015 Debuts Plush for Both Kids and Adults

Moulin Roty Cat Plush, from Magicforest

Plush is not just about stuffed teddies anymore. At North American International Toy Fair, there were dozens of companies with plush on display—ranging from traditional bears, to robotic plush, to artistic plush. Creative plush designs are especially cool because they appeal to both kids and adults. The right plush piece can even add a unique design element to a room, and many of these types of plush characters are great gift ideas for expectant parents who are waiting to find out their little one’s gender, since they have a gender-neutral heirloom quality to them that makes them extra special.

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COMMENTARY: Bathtime Toys Clean Up at Toy Fair 2015

Playmates.BathTubVehiclesThis year, bathtime and playtime will become one and the same. Kids will no longer take pride in going days without bathing or purposely “forgetting” to wash behind their ears. In fact, judging from all of the amazing bath toys seen at the North American International Toy Fair, I’m betting that kids everywhere will be cleaner than ever and the dreaded bathtime battle between kids and parents will be a thing of the past. So, check out these babies and get ready for them to hit store shelves throughout the year! (Thought you should know, they’re listed in no particular order.) [Read more...]

COMMENTARY: At Toy Fair 2015, Classic, Low-Tech Play Is Alive and Well

Crayola Cling Maker, from Crayola

Tech toys that make you feel cooler than Marty McFly were in abundance at the North American International Toy Fair this week, such as robots that imitate your movements and a Segway-like device that tracks your thoughts. But not all of the toys at the Jacob K. Javits Center were reminiscent of what Captain Kirk probably played with as a child. There were also some stellar construction sets, high-quality hand puppets, and wooden toys that make you say, “wow.” Classic play is not dead, and not all quality toys require a microchip. Some of the most innovative new products for kids feature little to no tech at all. Here are our favorite low-tech new toys from Toy Fair: [Read more...]

New Affiliation Between TIA and CTA Now in Effect

A new affiliate agreement between the U.S. Toy Industry Association (TIA) and the Canadian Toy Association (CTA) went into effect on July 1. As previously reported by TIA, the partnership was formed to help strengthen the products, services, and events both organizations offer their collective members and industry stakeholders throughout North America.

Under the terms of the initial three-year partnership agreement, any TIA member with operations in Canada will be eligible to become a member of the CTA with one membership fee, while current CTA members will pay a single set of dues to access the benefits of CTA and TIA membership. A representative of each organization will sit on the leadership committee of the other body, and CTA will maintain its Canadian incorporation, mission, and bylaws.

Every CTA member is now in the TIA membership database and has unrestricted, members only access to TIA’s online products and services, including free educational webinars, proprietary reports on market research and industry practices, legislative bulletins on industry issues, and more. [Read more...]