A new affiliate agreement between the U.S. Toy Industry Association (TIA) and the Canadian Toy Association (CTA) went into effect on July 1. As previously reported by TIA, the partnership was formed to help strengthen the products, services, and events both organizations offer their collective members and industry stakeholders throughout North America.
Under the terms of the initial three-year partnership agreement, any TIA member with operations in Canada will be eligible to become a member of the CTA with one membership fee, while current CTA members will pay a single set of dues to access the benefits of CTA and TIA membership. A representative of each organization will sit on the leadership committee of the other body, and CTA will maintain its Canadian incorporation, mission, and bylaws.
Every CTA member is now in the TIA membership database and has unrestricted, members only access to TIA’s online products and services, including free educational webinars, proprietary reports on market research and industry practices, legislative bulletins on industry issues, and more. [Read more...]