Ninth Annual HOPE Week Brings Toys, Games to Pediatric Cancer Patients

Toy Industry HOPE WeekThe Toy Industry Foundation (TIF)  delivered new toys, games, and costumes to local pediatric cancer patients and their families honored by the New York Yankees HOPE Week. The ninth annual HOPE week took place May 22 to 26. [Read more...]

Build-A-Bear Opens Newest Store at Empire State Building

Build-a-bear-logoOn July 1, Build-A-Bear will be moving into a new location in the iconic Empire State Building. The opening comes just a few weeks after the company launched another store inside Toys “R” Us at Times Square.

The new stores represent an effort by Build-A-Bear to provide the most engaging experiences for customers in New York City. The stores feature themed New York merchandise, including NYC T-shirts and hoodies, and numerous sports team outfits, such as the New York Yankees and Mets, Giants and Jets, and more.

The Boys and Girls Club of Madison Square will be on-hand for the ribbon-cutting.

Greenlight Teams Up With Ford Explorer and the New York Yankees for Yankee Ford Explorer Night

On Wednesday, June 29, the New York Yankees are hosting the Yankee Ford Explorer Night, a family-friendly event that includes giveaways and prizes. Greenlight Toys has teamed up with the New York Yankees and Ford Explorer to create a 1:64 2011 Ford Explorer replica in full Yankees regalia for the game. The first 18,000 fans who attend and are 14 years old or younger will receive a complimentary die-cast 1:64 2011 Explorer as they walk in. One lucky fan will receive a full size Ford Explorer, courtesy of Northeast Ford Dealers, with the same Yankees theme as the version from Greenlight.

Greenlight also plans to incorporate the 1:64 Ford Explorer model into its regular offerings, including a police-themed vehicle for its series, Hot Pursuit.