Nickelodeon’s TV and Digital Channels to Go Dark for 11th Annual Worldwide Day of Play

Nickelodeon will empower kids to get active when its TV channels, websites, and app go off air and offline for its 11th Annual Worldwide Day of Play (WWDoP) on Saturday from 12 p.m. to 3 p.m. ET. Nickelodeon, Nicktoons, Nick Jr., TeenNick, nick.com, nickjr.com, nicktoons.com, teennick.com, and the Nick App will all participate.

The network’s national pro-social partners—United States Tennis Association, NFL Play 60, the Boys and Girls Club of America, among others—will host several thousand local events across the country to help celebrate kids’ love of play. These events will be hosted by Nickelodeon’s national partners, including Big Brothers Big Sisters of New York City, the Boys and Girls Club of America, the Girl Scouts of the USA, and more.

On September 20, Nickelodeon will air health and wellness-themed messaging beginning at 9 a.m. At 12 p.m., Nickelodeon will sign-off on air and online, signaling kids and families to get up and get moving. While the network is dark, a message encouraging viewers to go play will appear on a loop. [Read more...]

Nickelodeon to Launch Nick Jr. App

March17.NickJrAppThe same Nickelodeon digital team that created the Nick App has developed the new Nick Jr. App, which will launch this spring. The app is designed specifically for preschoolers and will feature educational activities, a high level of interactivity, short-form video and curriculum-based content, and full-length on-demand episodes and live streaming of Nick Jr. with authentication.

The Nick Jr. App includes the television series Dora the Explorer, Team Umizoomi, Bubble Guppies, PAW Patrol, Peter Rabbit, Wallykazam!, Go, Diego, Go!, Max & Ruby, The Fresh Beat Band, The Backyardigans, and Blues Clues.

The app will be available for the iPad at the App Store and will roll out on additional platforms in the coming months.