China Toy Fair


Exclusive SpongeBob SquarePants Plush Available at Macy’s this Holiday Season

MacysSpongeBobSpongeBob SquarePants will serve as Macy’s 2014 Holiday Ambassador, according to Macy’s Parade & Entertainment Group and Nickelodeon. Kicking off this November, an exclusive SpongeBob talking plush with sound chip and Patrick and Plankton finger puppets will be available exclusively in more than 600 full line Macy’s stores and at macys.com, as part of the Macy’s collectible plush program that runs through December 31.

The holiday plush has become a Macy’s tradition and a coveted collector’s item. The SpongeBob SquarePants plush features SpongeBob’s laugh, as well as quotes such as, “Did you know you were my best friend?” and “I’m ready, I’m ready, I’m ready.”

Dora and Friends: Into the City! Debuts in Primetime this August

DAF_Group_ShotDora and Friends: Into the City! will premiere in primetime on Monday, August 18, at 8:00 p.m. on Nickelodeon. The half-hour series will regularly air on weekdays during Nickelodeon’s preschool block. The original Dora the Explorer series will continue to air.

The new series takes place in the fictional city of Playa Verde, where Dora and her new friends will go on adventures. It features an interactive curriculum focusing on community service, problem solving, emotional skills, the Spanish language, and Latino culture. Throughout her journeys, Dora will use the Map App on her smartphone and a magical charm bracelet to navigate the city and overcome obstacles. Her new group of friends includes Kate, an avid reader who is dramatic and artistic; Naiya, a smart girl who excels at math and science; Emma, a driven and accomplished musician; Alana, an athletic soccer player and animal lover; and Pablo, a smart, playful, energetic athlete and explorer. [Read more...]

Snap Creative Launches Collectible Toys for Five Summer Blockbusters

SnapCreative.TransformersSnap Creative will release five collectible and promotional toy programs at movie theaters worldwide for the summer’s top blockbusters. The launch is rolling out throughout the summer, coinciding with the releases of DreamWorksHow to Train Your Dragon 2, Paramount and Hasbro’s Transformers: Age of Extinction, Disney’s Planes: Fire & Rescue, Marvel’s Guardians of the Galaxy, and Nickelodeon’s Teenage Mutant Ninja Turtles.

Movie-going fans can collect two or three different highly detailed figures or key chains from each feature, along with reusable cups and popcorn packs. These collectible packages will be available in theater chains worldwide in the U.S., China, Mexico, Canada, Germany, Spain, Vietnam, Thailand, and more.

LeapFrog Appoints Steve Youngwood to Board of Directors

Steve Youngwood has joined the board of directors for LeapFrog Enterprises Inc. He most recently served as executive vice president and general manager of digital media and entertainment products at Nickelodeon.

Youngwood joined Viacom in 1997 and most recently led all Nickelodeon Digital efforts, including websites, mobile, connected TVs, TV Everywhere and other emerging platforms. He also led Nickelodeon’s video, gaming, and book publishing businesses across all digital and traditional retail channels, and oversaw the acquisition and integration of five digital companies. Youngwood has also held various senior management positions in Consumer Products, ran the Nick and NickJr magazines, and worked in the Strategy and Business Development Group.

Nickelodeon Road to Worldwide Day of Play to Take Place across Multiple Cities

Nickelodeon has scheduled three Road to Worldwide Day of Play events that will visit San Diego, Calif., today to July 2; Detroit, Mich., on July 30 to August 1; and a third city on September 3 to 5, to be chosen by kids themselves via an online contest launching today. These summer events will culminate with Nickelodeon’s Worldwide Day of Play event on September 20, when the network goes dark and its partners host grassroots activities to celebrate play.

Through July 27, kids ages 7 to 12 can log onto www.nick.com/play to tell Nickelodeon why their hometown should get a visit during the Road to Worldwide Day of Play. One grand-prize winner will be chosen from the submissions to bring Nickelodeon-themed games, slime, and live-action stars to local events in their hometown.

As a lead up to September 20, Nickelodeon is partnering with organizations in San Diego, Detroit, and the third contest-winning city to bring Nick-themed activities to local partner events that encourage kids to get up and get active. These events will feature fun-filled games, appearances by stars from Nickelodeon hit shows, costumed characters, a grant presentation to a local non-profit organization, and more.

MGA Entertainment Inks Deal with Viacom for Lalaloopsy TV Series

June5-Lalaloopsy_dolls-300x157MGA Entertainment has signed a two-year agreement with Viacom to air the first two seasons of the Lalaloopsy television program internationally on its Nickelodeon and Nick Jr. networks, kicking off the second season on Nick Jr. on June 7 in the U.S. Based on MGA’s doll line, the 52 episodes will also air in Germany, Russia, Benelux, Greece, Turkey, Norway, Finland, Sweden, Denmark, South Africa and Pan Asia (Malaysia, Singapore, Hong Kong, Indonesia, Thailand, Taiwan, Palau, Brunei, Macau, Mongolia, South Pacific Islands, Papua New Guinea, Cambodia, Myanmar, and U.S. military bases).

In addition, Viacom has granted Lalaloopsy Babies its own TV special, which will air on Nick Jr. and be available on DVD this October.

COMMENTARY: Discover the World of Dora and Friends

dora-and-friends-about-the-show-mainImageKids’ favorite explorer Dora will introduce a whole new group of friends in this summer’s new Nickelodeon series Dora and Friends: Into the City. Friends Alana, Emma, Naiya, Kate, and Pablo will all be available in a product line developed by Fisher-Price. The line goes beyond traditional characters such as Boots, Perrito, and even that mischievous Swiper the Fox and brings kids a fresh range of all-new friends that Dora meets in the show’s beautiful pan-Latino metropolis, Playa Verde.

These new, friendly faces will be an instant hit among kids who can choose to collect all of the friends, or obsess over their favorites. I’m naturally drawn to red-headed characters, so I already know that Kate is definitely going to be my favorite—but I’ll give the others a chance to be my favorite, too. [Read more...]

C-Preme’s New Accessories Combine Ninja Turtle Power with Bike Safety

CPreme Ninja Turtles.croppedC-Preme Limited and Nickelodeon are launching new Raskullz bike accessories featuring helmets, knee pads, and elbow pads with Teenage Mutant Ninja Turtles-inspired 3D designs. Each helmet includes a molded 3D mask with a real knotted fabric sash, which comes in all four turtles’ respective colors: blue, red, purple, and orange. In addition, they are equipped with aerodynamic vent holes for cooling and adjustable nylon straps.

All four helmets are now available for purchase at www.Raskullz.com.

Spin Master Launches Paw Patrol Toy Line Exclusively at Toys “R” Us

PawPatrolPaw Patrol is headed to Toys “R” Us stores nationwide and online at toysrus.com on May 18. Developed by Spin Master Ltd., Paw Patrol is the No. 1 rated preschool series and airs weekdays on Nickelodeon. Throughout June, Toys “R” Us will be the only retailer to offer the new preschool line of plush, vehicles, figures, and more based on the TV show.

The new product range includes a number of collectible items for kids ages 3 and up.

The Action Pack Pup with Badge figure comes with a push-button transforming backpack and a kid-sized, snap-on role-play badge.

Paw Patrol Racers each include a pup or a figure molded inside that hero’s signature vehicle. [Read more...]

Peter Rabbit TV Series Inspires Plush Products

Nickelodeon and Nordstrom are debuting a new specialty plush toy line inspired by the Nickelodeon animated preschool series Peter Rabbit. Along with the Gund plush, two brand-new books, The Start of Spring and Peter and Friends Sticker Activity Book, published by Penguin, will also be accessible to customers.

The line includes 12-inch plush and 6-inch beanbags featuring all three series characters. These featured products will be available online and nationwide in nearly 100 Nordstrom stores in Los Angeles, Chicago, Dallas, Miami, and other U.S. cities.