Sweet Suite 2016

Wicked Cool Toys Awarded U.S., Canadian ALVINNN! and The Chipmunks Master Toy Licence

ALVINNNWicked Cool Toys has aligned with Bagdasarian Productions and PGS as the master toy licensee for ALVINNN!!! and The Chipmunks, the CG-animated show on Nickelodeon. The series offers a fresh look at the classic adventures of Alvin, Theodore, Simon and the Chipettes.

Wicked Cool Toys will develop a line of toys, including a Voice Changer Singing Microphone, fully articulated figures, play sets, R/C, plush, and more. They are expected to hit retailers in next summer and fall.


Fall Toy Preview Buyer Registration Starts Strong

TIARegistration for the Toy Industry Association’s (TIA) annual Fall Toy Preview has started out strong, with more than 200 buyers from global retail outlets already signed up to attend the preview show, to be held in Dallas on October 6 to 8. Representatives of global retailers and toy sellers—including buyers from GameStop, Toys “R” Us, and more—will be on-site to browse hundreds of brands with one or more lines slated for the fourth quarter of next year.

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CJ Products Expands TMNT Licensing Agreement with Pillow Pets Plush

May27.TMNTPillowPetCJ Products has created licensed Teenage Mutant Ninja Turtles Pillow Pets plush products, which will be available this summer on pillowpets.com and select retail stores nationwide. [Read more...]

Q&A with Mattel: Social Media, 3-D Printing, and More

logo_Mattel logoThe Toy Book (TTB): In what new ways are you using social media to correspond directly with consumers?

Mattel: We engage with consumers across all brand and corporate social media platforms, including Facebook, Twitter, Instagram, and YouTube, as well as retailer sites, like Wal-Mart and Kohl’s. At Mattel, we have a fully functioning reporting and engineering team dedicated to understanding what the consumer is saying and turning that data into actionable improvements for both our manufacturing and design process.

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Mega Bloks Joins Forces with Top Licenses Including Power Rangers, Terminator, and Star Trek

MEGA+Branks+logoMega Brands has entered new partnerships with top entertainment brands to expand its Mega Bloks construction portfolio. Mega Bloks will add new highly detailed sets and movie-inspired lines for fans of all ages. [Read more...]

Sakar to Introduce New Sesame Street, Nickelodeon, and Peanuts Electronics

Sesame StreetUnder a new licensing deal with Sesame Workshop, Sakar International will launch a new line of Sesame Street electronic products and accessories this spring. The company will preview the new line at the North American International Toy Fair in New York City. [Read more...]

Alex Brands Enters Licensing Agreement with Nickelodeon

AlexBrands Alex Brands has signed a licensing agreement with Nickelodeon to manufacture, distribute, and market a broad array of products based on popular characters including SpongeBob SquarePants, Dora and Friends, and Teenage Mutant Ninja Turtles.

The multi-year agreement covers multiple brands from Alex Brands including Alex Toys and Shrinky Dinks, as well as product categories such as craft kits and bath toys. Alex Brands will launch more than 30 new Nickelodeon products during North American International Toy Fair, which runs from February 14 to 17 at the Jacob K. Javits Convention Center. The items will be available to consumers starting late summer.

Funko Marches Out Pop! Vinyl for Penguins of Madagascar

Funko is rolling out four new characters in their Pop! Vinyl line of figures based on the Penguins of Madagascar movie. Each of the penguins–Skipper, Kowalski, Rico, and Private–will be available for purchase in February.

Penguins of Madagascar is coming to theaters on Thanksgiving, where the troublesome quartet will work undercover to stop the evil Dr. Octavius Brine from destroying the world.

Toy Industry Unveils Nominees for 2015 Toy of the Year (TOTY) Awards

TOTY2015logoToday, the Toy Industry Association (TIA) announced the 83 finalists for the prestigious 2015 Toy of the Year Awards (TOTY). Between now and January 11, toy consumers of all ages can visit www.toyawards.org to vote for their favorite toys, games, and properties across 12 categories.

The 2015 finalists were selected from more than 600 nominees submitted for consideration by 159 companies. Sixty academics, journalists, toy trend experts, play therapists, toy inventors and designers, and toy retailers staffed the nomination committees that narrowed the field to the slate of finalists.

Votes from mass retailers, specialty toy retailers, media, TIA members, and consumers will be weighted and used to determine each of the 12 category winners. The winners—including the overall Toy of the Year and the People’s Choice awards—will be announced at the TOTY Awards ceremony held on February 13, 2015 as the kick-off to the 112th North American International Toy Fair. [Read more...]

Playmates Toys Adds Bebop and Rocksteady to TMNT Action Figure Line

BeBop_HI RockSteady_HINickelodeon and Playmates Toys have launched Bebop and Rocksteady action figures based on the Teenage Mutant Ninja Turtle characters. The figures will be available in mid-November exclusively at Wal-Mart.

The 5-inch action figures are fully articulated and sculpted to capture the personalities of the popular duo. Each figure is equipped with unique accessories and is compatible with most of the vehicles and play sets in the Teenage Mutant Ninja Turtles toy line. Bebop, a pig-headed mutant, features a bright purple Mohawk, X-ray glasses, and comes ready to battle with his weapon accessories. Rocksteady, a mutated rock-headed Rhino and the brains behind the duo, is ready to hunt down the Turtles with his hammer-and-sickle weapon accessories.

The villainous duo will make their return to TV this January as part of the third season of Nickelodeon’s CG-animated Teenage Mutant Ninja Turtles series.