China Toy Fair


Saban Brands Announces New Episodes of Power Rangers Megaforce and Digimon Fusion

rangers Saban Brands and Nickelodeon have announced that Saban’s Power Rangers Megaforce will return with all-new episodes on September 7 at 1 p.m. (EST/PST), followed by the season premiere of the all-new Digimon Fusion at 1:30 p.m. (EST/PST) on Nickelodeon. The back-to-back episodes team up to create a power hour packed with action, excitement, humor and entertainment.

digimonThe return of new episodes of Power Rangers Megaforce continues the celebration of the franchise’s 20th Anniversary, with August 28 marking 20 years since the original series, Saban’s Mighty Morphin Power Rangers, first aired on television in 1993. Power Rangers Megaforce picks up when a shadow-stealing monster attacks, and the Megaforce Rangers must teach Robo Knight the power of teamwork in order to defeat him.

This past Wednesday, when the Power Rangers turned 20, Saban Brands celebrated by releasing Power Rangers Dubstep 2.0 with the Power Rangers Lost Galaxy Rangers video on MyVortexx.

Digimon Fusion marks the sixth installment of the Digimon franchise, which Saban Brands re-acquired last year. The all-new Digimon Fusion series follows Mikey, a human boy, who is transported into the digital realm and must team up with his new Digimon, or Digital Monster, friends before their world is deleted once and for all. New fusion powers allow Digimon to combine and fuse their abilities to create endless battle possibilities. Unleashing countless Digimon combinations, Digimon Fusion takes today’s tech-savvy kids inside an adventure-packed digital world, where the heroes’ courage is matched only by the fusion of their teamwork, loyalty and humor.

Spin Master Entertainment Launches its First Preschool Animated Series, Paw Patrol

PawPatrolSpin Master Entertainment, in association with Nickelodeon, launches its first solely owned intellectual property, Paw Patrol. Paw Patrol, based on a concept by Keith Chapman (Bob the Builder), with animation from Guru Studio (The Backyardigans and Justin Time), is set to premiere August 12 on Nickelodeon in the U.S., followed by the Canadian premiere on TVO and Knowledge Network on September 2. The series will begin airing on Nickelodeon’s international channels in the fall.

Paw Patrol is a CG-animated series starring a pack of six heroic puppies–Chase, Marshall, Rocky, Rubble, Zuma, and Skye–led by a tech-savvy, 10-year-old boy, Ryder. The series focuses on citizenship, social skills, and problem-solving. The Paw Patrol work together to protect the Adventure Bay community believing that “No job is too big, no pup is too small!”

Spin Master is responsible for producing and distributing Paw Patrol in Canada through broadcast partners TVO and Knowledge Network, as well as owning the worldwide toy rights. Nickelodeon licensed from Spin Master the global (excluding Canada) distribution rights for the show on behalf of Viacom International, as well as ancillary exploitation rights, including licensing and merchandising.

Nickelodeon Signs with Rubie’s Costume Co.

Rubies LogoNickelodeon has signed a licensing deal with Rubie’s Costume Co. to develop and produce a line of Halloween costumes, accessories, and dress up products inspired by the Teenage Mutant Ninja Turtles series.

The new line will target kids, adults, and pets. The Costume Collection features Raphael, Leonardo, Donatello, Michelangelo, Splinter, April O’Neil, and The Foot Clan.

Ubisoft’s Rabbids to Debut on Nickelodeon

NICKELODEON RAVING RABBIDSUbisoft‘s Rabbids will make their TV debut in Nickelodeon‘s CG-animated series Rabbids Invasion, premiering August 3 at 11:30 a.m The 26 half-hour episodes will follow the unpredictable creatures as they discover, explore, and often wreak havoc in the human world. All episodes will be available on iTunes, Amazon Instant Video, Xbox Video, PlayStation Store, Samsung Media Hub, and Vudu starting the day after they air. The series will also debut on Nickelodeon channels internationally beginning this fall.

During the premiere, “Omelet Party,” the Rabbids stumble across a farm and become fascinated with the chickens’ ability to lay eggs. Next in “Rabbid Mollusk,” the Rabbids find questionable uses for a starfish and an octopus while disrupting an old man’s attempt to clean the windows. In “Rabbid, Are You There?,” the Rabbids become fascinated watching a burglar attempt to rob an apartment while unknowingly assisting with a fortune-teller’s reading on the floor below.

Beginning July 17, viewers can log on to Nick.com/rabbids to access photo galleries featuring the world travels of the Rabbids, animated gifs, and videos of the upcoming series. The Nick app joins in on the mischievous fun, featuring Rabbids-themed comedic disruptions in the funny, and surprising Do Not Touch button. On August 26, fans can play the Rabbids Rhythm Game on Nick.com/rabbids.

Created and produced by Ubisoftin 2006, the wacky, mischievous Rabbids have become known worldwide, with more than 14 million video games sold and hundreds of licensed products that feature the Rabbids characters. Viral videos starring the Rabbids have attracted more than 62 million views on YouTube. The Rabbids brand extends across multiple genres including parodies, videos, illustrations, and consumer products. The new television series will also generate a range of opportunity for Ubisoft, with a string of partnerships for every major category including apparel, accessories, toys, and back-to-school.

Crayola and Nickelodeon Renew Licensing Partnership

Crayola-LogoNickelodeon and Crayola have announced a multi-year renewal of their licensing partnership to develop products based on the network’s preschool hit animated series. Under the social expressions agreement, Crayola will develop and produce Color Wonder Markers, Giant Coloring Pages, and Coloring and Activity Books for Dora the Explorer, Bubble Guppies,Go, Diego, Go!, Team Umizoomi, SpongeBob SquarePants, and Teenage Mutant Ninja Turtles. The new Nickelodeon and Crayola products will be available at mass retailers this fall.

 

 

Nickelodeon Teams Up with KidKraft for Dora Inspired Wooden Toys

NICKELODEON DORA THE EXPLORER TOYSNickelodeon and KidKraft have partnered to create a line of designer wooden toys, doll furniture, and accessories featuring Dora from the Dora the Explorer series. The new line of products includes a lifelike kitchen and dollhouse, both standing at almost four feet tall.

Dora’s Dollhouse features 13 wooden crafted furniture pieces and colorful artwork to reflect the animated style throughout the Dora the Explorer series. Similar to the dollhouse, the Dora Kitchen is made of wood, includes a removable sink for quick and easy cleaning, convenient storage space under the sink, functional cabinet doors that open, and wooden pegs for cooking accessories

The Dora Kitchen and Dollhouse are available this summer. Additionally, doll furniture and accessories will be introduced to the line later this year.

Teenage Mutant Ninja Turtles Inspire Musical Instruments from Peavey Electronics

Nickelodeon and Peavey Electronics have partnered to create musical instruments and accessories inspired by the Teenage Mutant Ninja Turtles brand. The instruments feature Leonardo, Michelangelo, Raphael, Donatello, April O’Neil, and Splinter artwork.

Products include custom designed guitars, straps, and guitar picks. The instruments will be specially designed for Teenage Mutant Ninja Turtles enthusiasts, collectors, and musicians of every skill level from beginner to professional. The instruments will be available this fall at specialty and major national retailers.

 

COMMENTARY: Spanning Generations: Modern Takes on Classic Brands

Nostalgia is a growing trend in the toy and licensing industry, but recently many classic brands have been given a modern reboot. The modernized take on classic brands offer fun for consumers both young and old, spanning generations and providing licensees with multiple new opportunities. Today, some modernized takes on old favorites live along side their predecessors.

PlaymatesToys.BasicMutagenOozeTeenage Mutant Ninja Turtles (TMNT), for example, launched in the 1980s. A huge, revolutionary boys’ property, the brand was given a reboot last year when a new TMNT animated series launched in September on Nickelodeon. The brand has seen massive success in the toy industry, with partners including Playmates Toys with a full line of figures and play sets, bubbles and water toys from Little Kids, and awesome electronics from Sakar International, including adorable TMNT earbuds. In addition to producing toys based on the new animated series, Playmates Toys also offers a classic collection including all four turtles, which reflects the look of the characters in the original series. [Read more...]

COMMENTARY: Playmates Has Turtle Power

Those teenage “heroes in a half-shell” are back, and their pizza-slinging and sewer-crawling skills are better than ever. As a child of the late 80s and early 90s, I was a huge fan of the Teenage Mutant Ninja Turtles and all their Southern California-inspired catch phrases—from “cowabunga” to “tubuloso.” Lucky for me, if I’m in need of a totally far out fight scene featuring Michelangelo and Shredder’s foot soldiers, I can flip to Nickelodeon’s re-vamp of the 1987 cartoon. Playmates Toys, which produced the toys for the original television series, is also back with fresh products featuring the new generation of Splinter’s ninja apprentices. Here are a few favorites from Playmates Toys’ TMNT lineup:

flingersactionfigures_group1Teenage Mutant Ninja Turtles Flingers Deluxe Action Figures                       

With the ability to fling out projectiles to take out the enemy, the Flingers Deluxe Action Figures come fully equipped and ready for battle. Kids simply load the different projectiles into the backpacks of each figure, roll the figures across a hard surface and watch as the contents of their backpacks launch. [Read more...]

Nickelodeon Launches Step by Step Explore with Dora

dora_4Nickelodeon is launching the network’s new year-long, multi-platform campaign Step by Step Explore with Dora, which gives parents the tools and resources needed to help preschoolers through life’s first adventures, such as potty training, the first day of school, and learning to ride a bicycle.

Beginning in June, the network will feature Step by Step Explore with Dora-themed on-air spots and special programming stunts. In addition, parents can visit the site stepbystep.nick.com for tips, tools, activities, and games. The site also includes the specially created Step by Step Explore with Dora Digital Photo Frame app. Parents can upload a photo of their child to create a special customizable digital photo frame to commemorate their child’s “first,” which can then be shared via Facebook, used as a screensaver, or printed.

Additionally, an array of Step by Step Explore with Dora products are available at retailers to help parents encourage their little ones to explore with Dora.