China Toy Fair


Crayola and Nickelodeon Renew Licensing Partnership

Crayola-LogoNickelodeon and Crayola have announced a multi-year renewal of their licensing partnership to develop products based on the network’s preschool hit animated series. Under the social expressions agreement, Crayola will develop and produce Color Wonder Markers, Giant Coloring Pages, and Coloring and Activity Books for Dora the Explorer, Bubble Guppies,Go, Diego, Go!, Team Umizoomi, SpongeBob SquarePants, and Teenage Mutant Ninja Turtles. The new Nickelodeon and Crayola products will be available at mass retailers this fall.

 

 

Nickelodeon Teams Up with KidKraft for Dora Inspired Wooden Toys

NICKELODEON DORA THE EXPLORER TOYSNickelodeon and KidKraft have partnered to create a line of designer wooden toys, doll furniture, and accessories featuring Dora from the Dora the Explorer series. The new line of products includes a lifelike kitchen and dollhouse, both standing at almost four feet tall.

Dora’s Dollhouse features 13 wooden crafted furniture pieces and colorful artwork to reflect the animated style throughout the Dora the Explorer series. Similar to the dollhouse, the Dora Kitchen is made of wood, includes a removable sink for quick and easy cleaning, convenient storage space under the sink, functional cabinet doors that open, and wooden pegs for cooking accessories

The Dora Kitchen and Dollhouse are available this summer. Additionally, doll furniture and accessories will be introduced to the line later this year.

Teenage Mutant Ninja Turtles Inspire Musical Instruments from Peavey Electronics

Nickelodeon and Peavey Electronics have partnered to create musical instruments and accessories inspired by the Teenage Mutant Ninja Turtles brand. The instruments feature Leonardo, Michelangelo, Raphael, Donatello, April O’Neil, and Splinter artwork.

Products include custom designed guitars, straps, and guitar picks. The instruments will be specially designed for Teenage Mutant Ninja Turtles enthusiasts, collectors, and musicians of every skill level from beginner to professional. The instruments will be available this fall at specialty and major national retailers.

 

COMMENTARY: Spanning Generations: Modern Takes on Classic Brands

Nostalgia is a growing trend in the toy and licensing industry, but recently many classic brands have been given a modern reboot. The modernized take on classic brands offer fun for consumers both young and old, spanning generations and providing licensees with multiple new opportunities. Today, some modernized takes on old favorites live along side their predecessors.

PlaymatesToys.BasicMutagenOozeTeenage Mutant Ninja Turtles (TMNT), for example, launched in the 1980s. A huge, revolutionary boys’ property, the brand was given a reboot last year when a new TMNT animated series launched in September on Nickelodeon. The brand has seen massive success in the toy industry, with partners including Playmates Toys with a full line of figures and play sets, bubbles and water toys from Little Kids, and awesome electronics from Sakar International, including adorable TMNT earbuds. In addition to producing toys based on the new animated series, Playmates Toys also offers a classic collection including all four turtles, which reflects the look of the characters in the original series. [Read more...]

COMMENTARY: Playmates Has Turtle Power

Those teenage “heroes in a half-shell” are back, and their pizza-slinging and sewer-crawling skills are better than ever. As a child of the late 80s and early 90s, I was a huge fan of the Teenage Mutant Ninja Turtles and all their Southern California-inspired catch phrases—from “cowabunga” to “tubuloso.” Lucky for me, if I’m in need of a totally far out fight scene featuring Michelangelo and Shredder’s foot soldiers, I can flip to Nickelodeon’s re-vamp of the 1987 cartoon. Playmates Toys, which produced the toys for the original television series, is also back with fresh products featuring the new generation of Splinter’s ninja apprentices. Here are a few favorites from Playmates Toys’ TMNT lineup:

flingersactionfigures_group1Teenage Mutant Ninja Turtles Flingers Deluxe Action Figures                       

With the ability to fling out projectiles to take out the enemy, the Flingers Deluxe Action Figures come fully equipped and ready for battle. Kids simply load the different projectiles into the backpacks of each figure, roll the figures across a hard surface and watch as the contents of their backpacks launch. [Read more...]

Nickelodeon Launches Step by Step Explore with Dora

dora_4Nickelodeon is launching the network’s new year-long, multi-platform campaign Step by Step Explore with Dora, which gives parents the tools and resources needed to help preschoolers through life’s first adventures, such as potty training, the first day of school, and learning to ride a bicycle.

Beginning in June, the network will feature Step by Step Explore with Dora-themed on-air spots and special programming stunts. In addition, parents can visit the site stepbystep.nick.com for tips, tools, activities, and games. The site also includes the specially created Step by Step Explore with Dora Digital Photo Frame app. Parents can upload a photo of their child to create a special customizable digital photo frame to commemorate their child’s “first,” which can then be shared via Facebook, used as a screensaver, or printed.

Additionally, an array of Step by Step Explore with Dora products are available at retailers to help parents encourage their little ones to explore with Dora.

Build-A-Bear Workshop Meets Bikini Bottom with New SpongeBob SquarePants Collection

Build-A-Bear Workshop, the interactive entertainment retailer of customizable stuffed animals, announced a new relationship with Nickelodeon to bring the animated series, SpongeBob SquarePants, to Build-A-Bear Workshop. Beginning May 17, the company will offer make-your-own SpongeBob and Patrick at Build-A-Bear Workshop stores throughout North America and online at buildabear.com. SpongeBob’s Bikini Bottom friends Sandy Cheeks and Gary the Snail will also be available as pre-stuffed minis.

Build-A-Bear Workshop stores nationwide will be celebrating the arrival of SpongeBob with a series of special events from May 17 through May 19. Guests will be encouraged to dress up in their favorite SpongeBob-themed apparel. Additionally, guests who purchase a SpongeBob or Patrick plush will receive a free paper pineapple hat while making one of these new furry friends.

Guests can dress their SpongeBob and Patrick plush in a variety of clothing and accessories, including SpongeBob’s Pirate Costume, Patrick’s Pirate Costume, Pineapple House, and SpongeBob SquarePants Song Sound Chip.

Additionally, any furry friend can dress up in SpongeBob PJ Pants and SpongeBob T-Shirt to join the Bikini Bottom fun.

Temple Run Wins Nickelodeon Kids’ Choice Award, Unveils New Licensing Partnerships

Dimensional Branding Group (DBG), the licensing agency for Imangi Studios, announced today that Temple Run has won Nickelodeon’s annual Kids’ Choice Award for Favorite App. Temple Run beat Angry Birds, Fruit Ninja, and Minecraft for the award.

Nickelodeon said more than 387 million votes were cast online in more than 22 countries, in 20 categories, spanning film, television, books, music, and sport for the stunt-filled annual award show.

More then just a game, Dimensional Branding has extended the Temple Run brand to include children’s sleepwear by Komar, digital comics with Ape Entertainment, and card and board games with Spin Master, among other licensing partnerships.

Nickelodeon, Fuhu Inc. Sign Multi-Year Deal

NICKELODEON NABI JR. TABLETS

Nickelodeon and Fuhu Inc. have signed a multi-year deal to produce and distribute Nickelodeon-themed tablet accessories and nabi Jr. tablets pre-loaded with the network’s content. The first release of the partnership is the recently launched, touchscreen nabi Jr. tablet, filled with educational apps, games, and videos, from Nickelodeon preschoolseries including, Dora the ExplorerTeam Umizoomi, and Bubble Guppies. This spring, a line of Teenage Mutant Ninja Turtles-inspired mobile tablet accessories, such as character bumpers, Kinabis, and stands, will be available nationwide.

Additionally, Fuhu, Inc. is an associate sponsor of Nickelodeon’s 26th Annual Kids’ Choice Awards, airing March 23 from 8 p.m. to 9:30 p.m.

Sing Along with Dora in Brand-New Primetime Special, Dora Rocks!

Nickelodeon invites preschoolers to jam with Dora in the brand-new Dora the Explorer primetime special, ”Dora Rocks!” premiering  January 14 at 7 p.m. The half-hour adventure gives kids the opportunity to practice their musical skills and play interactive games learning geometry and catchy Spanish words and phrases. Emmy award-winning Dora the Explorer currently reaches more preschoolers than any other show on television and averages 1.5 million total viewers.  [Read more...]