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NickMom’s Slated List of Programming

Source: NickMom press release

At a press conference in New York City, Nickelodeon announced its slate of programming for NickMom, to premiere this fall on Nick Jr. Nickmom’s development slate includes a mix of talk shows, stand-up, sketch comedy, hidden camera, game shows, and more:

  • A hybrid sketch/talk series starring and executive produced by comedian and actress Caroline Rhea and Emily Cohen (Title TBD).
  • It’s Nighttime with Annabelle Gurwitch – A new breed of talk show that looks at the world through Gurwitch’s unique mom-colored glasses, executive produced by Gurwitch and Elyse Roth (former The Daily Show producer).

  • The 5th Hour – A scripted comedy show inspired by morning news shows and hosted by mom comics in the roles of the news team. Executive produced by Mad Cow Productions (Madeleine Smithberg, executive producer of The Daily Show with John Stewart), Sarah North, and Jordan Tilzer (Roar). [Read more...]

Nickelodeon Reveals NickMom TV Block at NYC Press Conference

Today at a press conference, Nickelodeon announced that General Mills, Target, and Reckitt Benckiser have signed on as charter sponsors for NickMom, Nickelodeon’s new multiplatform content destination that targets moms. The just-announced deals will include brand integration, content development, and sponsorships across the new NickMom TV block, launching this fall on Nick Jr. The deal also includes NickMom.com, which launched last year.

“With the creation of NickMom, we are offering a unique comedy and entertainment destination created just for today’s moms,” said Jim Perry, head of sales of Viacom’s Nickelodeon Group, in a press release. “Our partners clearly understand the value of moms and recognize our ability to serve moms with relevant entertainment across all platforms.”

The NickMom nightly television block will feature a mix of original long- and short-form humor-based programming, including talk shows, stand-up and sketch comedy, hidden camera television shows, and more. NickMom.com, a blog that debuted last November, currently features editorial franchises, photos, and video. Throughout this year, Nickelodeon expects the site to grow, complete with more editorial, photos, videos, gaming, and a community, becoming a fully integrated website timed to the TV launch.

[Read more...]