China Toy Fair


Ridemakerz Fuels Support of New Xtreme Customz Line at Mass Retailers

For the first time in the company’s seven-year history, Ridemakerz will launch a national TV advertising campaign to support its new line of Xtreme Customz customizable toy cars, which are available now at Target and Toys “R” Us stores nationwide as well as Toysrus.com.

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Voltron: A Colossal Blast from the Past

The 80s are back. On August 16, Classic Media, in collaboration with World Events Productions (WEP), will release the DVD Voltron: The Legend Begins, containing all original seven episodes of the classic 80s animated series, Voltron: Defender of the Universe. This release is just in time to develop a fan base for the debut of Voltron Force, which will debut on Nicktoons later this year.

Voltron: The Legend Begins follows a team of space explorers who try to find keys to unlock five mythical robot lions on the plant of Arus in order to defeat the giant Robeast monsters, created by an evil witch Haggar, who are destroying the planet. If the team finds all the lions, they will combine together to form the robot Voltron: Defender of the Universe, who is the only hope in defeating Haggar and King Zarkon.

The 180-minute DVD also contains plenty of bonus features that takes a look into what made the original series so successful.

New Power Rangers to Debut at Macy’s Thanksgiving Parade

The newest Power Rangers, the Samurai, will make its U.S. debut at the 84th Annual Macy’s Thanksgiving Day Parade, to be held November 25 in New York City. Using their Samurai powers, which give them control over the elements of Fire, Water, Sky, Forest, and Earth, the Rangers will take their first journey together as they escort the Planet Earth balloon through the streets of Manhattan.

The Power Rangers franchise was acquired by Saban Brands earlier this year. Forty episodes of Power Rangers Samurai are currently in production and will premiere on Nickelodeon and Nicktoons in North America early next year.  After the Macy’s Parade, fans can tune in to Nickelodeon for a special first look at the new series.

MarVista Entertainment Gains Rights to Power Rangers

Saban Brands has granted MarVista Entertainment (MVE) international distribution rights to its Power Rangers television series . As part of the deal, MVE will handle global sales of the Power Ranger’s 700-episode catalog, which will continue to expand in 2011 when the 18th season airs on Nickelodeon and Nicktoons. Further details and products will be announced at MIPCOM this October in Cannes, France.

Classic Media to Represent Voltron

World Events Productions (WEP) and Classic Media have announced the re-launch of the Voltron brand in celebration of the 25th anniversary of the original Voltron series, which first aired on television during the 1984-1985 television year. Effective immediately, Classic Media is to helm international distribution and worldwide merchandising and licensing for Voltron.

As the first step in reintroducing the Voltron brand to fans, an all-new animated television series is being created. The series, Voltron Force, is the first original franchise-related television content in 10 years and is scheduled to debut on Nicktoons in 2011, with WEP and Classic Media producing along with Hollywood production company Kickstart Productions (Wanted, Wolverine and the X-Men).

Saban Capital Group Acquires Power Rangers from The Walt Disney Company

Saban Capital Group, Inc. has acquired the Power Rangers property from The Walt Disney Company, marking the franchise as the first property to be managed by newly established Saban Brands. Saban Brands was recently formed as a subsidiary of Saban Capital Group to manage and license entertainment properties and consumer brands throughout the world.

The acquisition represents the return of the global franchise to its original developer, Haim Saban, who introduced the first Power Rangers series in 1993. The deal includes worldwide rights to the brand, as well as the more than 700 episodes produced over 17 years.

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