China Toy Fair


Ubisoft Releases “The Smurfs Dance Party” Video Game

Ubisoft recently released The Smurfs Dance Party for Wii, based on this summer’s 3-D family movie. In the video game, characters from the film, including Smurfette, Papa Smurf, Clumsy, Brainy, Gutsy, and Gargamel, as well as up to four players, dance along to a wide selection of popular songs.

Featured tracks include “Just The Way You Are,” Katy Perry’s “One of the Boys,” and original songs from The Smurfs, including “Smurfberry-licious” and “Gargamel.” Toys “R” Us is carrying an exclusive edition that includes a bonus track, “Walking on Sunshine.”

Other new Smurfs-themed games include The Smurfs for Nintendo DS and The Smurfs & Co. for Facebook.

Yogi Bear Stars in New Video Game, Movie

D3Publisher (D3P) has announced a worldwide licensing agreement with Warner Bros. Interactive Entertainment for Yogi Bear: The Video Game, to be released this holiday season for the Wii and Nintendo DS. The new video game will be released in conjunction with the theatrical release of Yogi Bear.

In Yogi Bear: The Video Game, players help Yogi Bear (voiced by Dan Akroyd who also stars as Yogi in the movie) save Jellystone Park from being shut down forever. Players can jump, crawl, belly slide, sneak, zip-line, and explore Jellystone Park as they search for wildlife, objects, and go on adventures. Yogi Bear’s sidekick Boo Boo also helps with difficult challenges.

Yogi Bear: The Video Game is under development by Monkey Bar Games.

Littlest Pet Shop Bundle Coming to Toys “R” Us

In anticipation of the Littlest Pet Shop’s (LPS) newest Nintendo DS game, Electronic Arts (EA) has partnered with Toys “R” Us for a special bundle. The LPS starter pack includes a copy of the new video game, Littlest Pet Shop 3: Biggest Stars, as well as two exclusive LPS toys. Gamers can also expect access to LPS Online features.

The bundle is available exclusively at Toys “R” Us stores beginning October 5 and retails for $34.99. For a preview of the Nintendo DS game, read about EA’s  Holiday Preview.

Activision, Nickelodeon to Release New iCarly Video Game

This fall, Activision Publishing, Inc. and Nickelodeon will release a second game based on the Nickelodeon television series iCarly. iCarly 2: iJoin the Click, which will be available for the Wii and Nintendo DS, puts players in the role of a new student at Ridgeway High. Players interact with characters from the show, create new webisodes, and compete in challenges and mini games while they explore locations featured in the show.

The game will be available internationally this fall.

Video Game Based on Silly Bandz in the Works

Zoo Publishing is partnering with Silly Bandz to create and publish a new video game based on the company’s variously shaped, rubber band bracelets. The video game is expected to release for the iPhone and iTouch in September, with a Nintendo DS version appearing during the holiday season.

Ubisoft Unveils Holiday Season Releases

Interactive entertainment company Ubisoft is releasing several additions to its existing series of games, in addition to introducing new games this holiday season across media platforms.

Battle Tag

Ubisoft introduces a laser tag-inspired game: Battle Tag. Set for release in late November in North America, the game is designed with 20 different game plays, and includes a port that connects to a PC, allowing the computer to act as “game master.”

Players use guns that are complete with RFID technology to store information. The guns have a 300 meter radius from the port, which acts as a base for the game. Sets come with ammo packs and medic packs that recharge ammo and life points when connected to the guns. Additional guns, bases, ammo, and medic packs will be available for purchase in addition to the basic set.

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Dora’s Big Birthday Adventure Video Game by 2K Play

In celebration of Dora the Explorer’s 10th anniversary, 2K Play is releasing Dora’s Big Birthday Adventure. The Nintendo DS video game will be timed with the Nick Jr. prime time television event airing this August.

The game will feature Dora and Boots as they adventure through Wizzle World to get to Dora’s birthday celebration.

Players can participate in adventures such as floating in a giant bubble across Sea Snake Lake, riding a magical unicorn over the rainbow, and playing the drums in the enchanted Dancing Forest.

Michael Jackson Gets New Singing, Dancing Game

Ubisoft and The Estate of Michael Jackson have joined together to announce the holiday release of a performance-based Michael Jackson game. The game will feature hits songs, such as Billie Jean and Beat It, as players sing and dance like the pop star.

The game will be available on Microsoft’s Kinect (Project Natal) for the Xbox 360, Sony’s PlayStation 3 system with PlayStation Move support, Nintendo’s Wii, Nintendo’s DS, and PlayStation’s PSP.

This is the first Michael Jackson game to be released since Sega Genesis’ Moonwalker in the early ’90s.

Photo Credit: WiiNintendo

Rock Band 3 Features New Instrument, Expanded Set List

Harmonix and MTV Games, a division of Viacom’s MTV Networks, has announced the third installment to the Rock Band series. Distributed by Electronic Arts, Inc., Rock Band 3 gives players the option to expand their game into real practice sessions with additional accessories.

Rock Band 3 features a new keyboard instrument and an 83-song, on-disc set list, expandable to over 1,500 from an online catalog. The game will be compatible with both previously-downloaded songs from the Rock Band series and previously-released instruments. Users will also be able to share set lists with friends online.

For expanded realism, players can purchase instruments with real-world functionality to play with the game. For example, the drum set can be expanded with three cymbals, and a hybrid, electric guitar/game controller can both be used in the Rock Band Pro game mode. Mad Catz, Inc., is the official accessories maker.

Up to seven players can interact at the same time on instruments ranging from the bass to three-part vocal harmonies. The game also features new game play modes and will be available this holiday season on the Xbox 360, Nintendo Wii and DS, and Sony PlayStation 3.