Sweet Suite 2016

Super Mario Run Coming to App Store this December

SuperMarioRun2Nintendo has developed Super Mario Run, a full-sized Super Mario Bros. action platformer designed specifically for mobile, which will be available first on Apple’s App Store this December. The app was announced at an Apple event in San Francisco, Calif. earlier today.

In the game, Mario runs on his own, but relies on the touch of a single finger to jump over obstacles, avoid enemies, and capture the flag pole to complete levels. Super Mario Run has a mode in which the player collects coins and heads for the goal, and a mode in which the player competes against the acrobatic moves of other people who have completed the same course. In addition, there is a mode where players can create their own Mushroom Kingdom based upon these play results. [Read more...]

Eight Reasons Why Pokémon Go Is Succeeding Where Toys Have Failed

20160706012433!Pokemon_GoIf you haven’t noticed the runaway success of Pokémon Go this past week, you’re living under a rock. Look outside—all those people looking at their phones, glancing around, and walking slowly into traffic (hopefully not) are playing the hottest new augmented reality (AR) game. The word on the street is that this is the future of gaming. Perhaps it is. But it’s certainly not the first augmented reality game. The toy industry has been taking shots at this category for years with little to no success. At Toy Fair 2012, WowWee introduced its App Gear line. [Read more...]

Edge Brands Makes a Splash with Splatoon Deal

EDGE BRAND logoEdge Brands Ltd. partnered with Nintendo to create a new line of water blasters based on the video game Splatoon.

Splatoon is a third-person shooter game centered around characters known as inklings who can transform back and forth between humanoid and squid form. The characters hide, climb walls, and travel through colored ink.

The new Splatoon line will introduce four water blasters inspired by the game with new features that will be fun for both fans and collectors alike.

Jakks Pacific Rolls Out World of Nintendo Items

c30907ba-b9f5-4172-bbdc-e99a23ae9e8dJakks Pacific Inc. has expanded its licensed World of Nintendo product line with new figures and plush items available this spring. New items include 2.5-inch figures and plush toys with sound effects from the game, and are available now at mass retailers online and in-store.

The World of Nintendo Plush are 7.5 inches and feature characters from the franchises of Super Mario, The Legend of Zelda, Star Fox, Donkey Kong, Animal Crossing, Splatoon, and more, and the World of Nintendo Sounds Plush are plush with embroidered details with motion-activated sounds from the game. Kids can collect characters from Super Mario, The Legend of Zelda, Metroid, Donkey Kong, Animal Crossing, and more in 2.5-inch limited articulation figures and 4-inch figures.

Nintendo, Minecraft Collide in Super Mario Mash-Up Pack for Minecraft: Wii U Edition

NintendoMinecraftNintendo has partnered with Mojang and Microsoft to bring together the worlds of the Super Mario series and Minecraft. On May 17, the Super Mario Mash-Up Pack will come to Minecraft: Wii U Edition as a free game update. Players who download the update will have immediate access to new skins, a Super Mario-themed pre-made world, and a set of Super Mario-themed music and item textures. [Read more...]

Nintendo, Sonic Partner for Kids Meal Toys

Nintento Paper Jam Sonic ImageSonic and Nintendo have partnered to bring Mario and Luigi to kids’ meals across the country. Between April 19 and June 30, Sonic Drive-Ins are offering customers a toy based on the Mario & Luigi: Paper Jam game with each purchase of a Wacky Pack kids meal. [Read more...]

Nintendo to Release First App for Smart Devices


MiitomoNintendo will launch its first app, Miitomo, in March for iOS and Andriod phones and tablets. Miitomo allows its users to use Mii characters to interact with friends, start conversations, and ask each other questions such as, “Do you believe in aliens?” or “What song has been stuck in your head lately?” Players will also have the ability to use a Miifoto feature take and share photos featuring their Mii. [Read more...]

Minecraft Heads to Nintendo’s Wii U Console

MinecraftWIIU-1Minecraft, from Mojang, is launching worldwide on Nintendo’s Wii U home console on Dec. 17. Minecraft: Wii U Edition will come with multiple add-on content packs, and will be available in the Nintendo eShop on Wii U. Nintendo and Mojang are also collaborating on new content for Nintendo fans, but the details will release at a future date.

The game will feature off-TV play, so players can keep their games going on the screen of the Wii U GamePad controller if the television is in use. The game also comes with some current Minecraft add-on content packs, including Battle & Beasts Skin Pack, Battle & Beasts 2 Skin Pack, Natural Texture Pack, City Texture Pack, Fantasy Texture Pack, and Festive Mash-up Pack.  [Read more...]

COMMENTARY: Positive Outlook for 2016

After attending the TIA’s Fall Toy Preview in Dallas a couple of weeks ago, I feel confident that 2016 is going to be an even better year for the toy industry. While the show floor seemed quieter than in years past, the majority of companies I met with were upbeat and excited for holiday 2015 and the year ahead. A number of my meetings were cut short due to drop-ins by Walmart, Amazon, Target, and Toys “R” Us buyers, which is always a good sign.

The industry is expected to be up approximately 6 percent this year, and I expect this success to carry over to 2016. I saw a higher than usual number of new lines, and interesting expansions of successful products, proving that manufacturers are riding high on the wings of rising sales, leaving them willing and able to take some risks. [Read more...]

Skylanders SuperChargers Charges into North American Retail

SkylandersSuperChargers,boxedThis Sunday, Skylanders SuperChargers, from Activision Publishing Inc., will arrive at North American retailers. The new game features Turbo Charge Donkey Kong and Hammer Slam Bowser, two of Nintendo’s iconic characters, re-imagined as Skylanders for Wii U system starter packs, as well as in Skylanders SuperChargers Racing Starter Packs for the Nintendo Wii and 3DS systems.

[Read more...]