NPD Group Finds Interactive Gaming Toys Keep Families and Players Engaged in Play

NPDGrouplogoAccording to “Interactive Gaming Toys,” the latest report from The NPD Group, 70 percent of parents in the U.S. are familiar with Interactive Gaming Toys (IGT), also known as Toys to Life. As reported by Liam Callahan, industry analyst, The NPD Group, 40 percent state that they own at least one franchise, and 41 percent of those who own an IGT indicate they own more than one franchise.

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Nintendo’s Mario: Silver Edition amiibo Figure Arrives on May 29

Silver_Mario_amiiboA new Mario: Silver Edition amiibo figure will be available at major nationwide retailers and their respective online destinations on May 29. As with the other Mario amiibo figures that have already launched, the Mario: Silver Edition amiibo will have the same functionality and work with all games that are compatible with Mario amiibo.

A full list of compatible games is available on the amiibo compatibility chart at Nintendo’s web site.

COMMENTARY: Toys Meet Theme Parks and Resorts, or, How You’ll Be Spending Your Summer Vacations

Legoland Florida Resort

Last week, one of the big news stories around the toy industry was Nintendo entering a deal with Universal Studios to create rides and other attractions for the latter’s theme parks. As reported on The Toy Book Blog, Nintendo’s most famous video game characters and worlds would serve as the inspiration for these soon-to-be immersive experiences. Imagine the possibilities: Kids, and adults, may soon interact with environments straight out of Super Mario Bros., Super Mario Kart, The Legend of Zelda, or any of the video game maker’s other hit franchises.

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Nintendo Partners with Universal Parks & Resorts for Theme Park Attractions Based on Nintendo Games and Characters

NintendoNintendo and Universal Parks & Resorts will bring the world of Nintendo to life at Universal theme parks, with experiences based on Nintendo’s wildly popular games, characters, and worlds. Through the partnership, Nintendo will be expanding the reach and popularity of its characters and intellectual property.

The immersive experiences will include major attractions at Universal’s theme parks and will feature Nintendo’s best-known characters and games. More details will be announced in the future, as the Nintendo and Universal creative teams work to create specific concepts.

Jakks Pacific Reports First Quarter Results

jakks_logoJakks Pacific Inc. reported results for the company’s first quarter ended March 31. Net sales increased 38 percent to $114.2 million, compared to $82.5 million reported in the comparable period last year. The reported net loss for the first quarter was $7.6 million, or $0.40 per diluted share, compared to a net loss of $16.3 million, or $0.74 per diluted share, in the comparable period last year.

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Best-Selling Yo-Kai Watch Is Coming to U.S. on Nintendo 3DS

YoKaiWatchNintendo’s Yo-Kai Watch, a role-playing game that was a cultural phenomenon in Japan for the Nintendo 3DS family of systems, is coming to the U.S. The title launched in 2013, became a top-seller, and beyond video games, manga, and anime TV shows, has generated more than $1 billion in retail sales of toys and other merchandise in Japan.

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Nintendo to Release Animal Crossing amiibo Cards, Yarn Yoshi, and More

Nintendo, amiibo cardsNintendo Animal Crossing amiibo? It’s in the cards.

In the most recent Nintendo Direct presentation, the video game maker revealed new amiibo cards based on characters from the Animal Crossing series, compatible with the upcoming Animal Crossing: Happy Home Designer. Both the cards and the new game are scheduled for release this fall. Nintendo also announced a new line of Yoshi amiibo figures made of actual yarn, and more.

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Nintendo Forms Business Venture with DeNA, Hints at New Gaming Hardware

NintendoNintendo and DeNA will develop and operate new game apps based on Nintendo’s intellectual property (IP), including its iconic game characters, for smart devices. The alliance is intended to complement Nintendo’s video game systems business and extend Nintendo’s reach into the worldwide smart device market. [Read more...]

World Tech, Bulls I Toy, and Rubies Costumes Join Sonic Merchandising Program

SonicBoomThe Sonic Boom portfolio is expanding to include more promotional partners this year, including World Tech Toys, Bulls I Toy, and Rubies Costumes. [Read more...]

Jakks Pacific Reports Fourth Quarter and Year-End Results

jakks_logoJakks Pacific Inc. reported results for the company’s fourth quarter and full year ended December 31. Net sales for the fourth quarter were $254.0 million, compared to $137.7 million reported in the comparable period last year. Reported net income for the fourth quarter was $2.8 million, or $0.11 per diluted share. This compares to a net loss of $16.1 million, or $0.73 per diluted share, reported in the comparable period last year. Adjusted EBITDA for the fourth quarter increased to $10.6 million, compared with negative EBITDA of $6.0 million in the fourth quarter of last year. [Read more...]