Sprout Launches Licensing and Merchandising Business

The preschool television channel Sprout is launching a licensing and merchandising business. Starting this summer, new products will be available based on the network’s shows The Sunny Side Up Show and Noodle and Doodle.

In addition, Sprout is preparing for the debut of The Chica Show in November with a collection of merchandise featuring the series’ chicken, who rose to fame as the co-host of Sprout’s The Sunny Side Up Show, the only live program on television for preschoolers.

All of the products will be available at specialty retailers, as well as ShopSprout.com, which will launch in the fall. Chica merchandise will be available beginning this month with a 13-inch plush, soon followed by a 6-inch plush. Additional Chica products, including plush backpacks, will be available early next year. The Noodle and Doodle DVD is available now, with an additional release launching in October.  Sprout is also exploring other categories such as e-books and apparel.

This post was originally written by Loren Moreno and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.