Spin Master and DreamWorks Animation have entered into an exclusive licensing relationship, in which Spin Master will serve as the master toy licensee for the relaunch of the iconic preschool franchise, Noddy. Alongside the all-new TV series, Noddy, Toyland Detective, a wide range of toys including figures, playsets, vehicles, games, and more are slated to hit shelves in fall 2016.
Chorion has picked Haven Licensing to be the agent for its brands Olivia, The World of Eric Carle, and Noddy. The agreement is for Australia and New Zealand. Haven is already sub-agent for Beatrix Potter in the region, and Chorion’s Mr. Men and Little Miss.