China-based Guangdong Alpha Animation and Culture Co. Ltd. has created Auldey Toys North America, which will launch its new headquarters in Boston, Mass. The Auldey Toys subsidiary comes as the company prepares for 2015, which will feature a focus on its established boys, R/C, and vehicles lines.
Auldey Toys will also launch its first North American preschool animation program, Super Wings, which will air next year.
Auldey Toys North America has appointed Adrian Roche as the company president. Joining Auldey Toys after eight years as vice president of brands at Mega Brands, and previously serving as vice president at The First Years (Tomy), Roche brings significant experience in the boys and preschool categories.
Auldey Toys North America has retained ChizComm Ltd. as its marketing agency.
Skylanders Trap Team is bringing a new female character, Gearshift, to Portal Masters via a special pre-order program starting today. Gearshift is the latest character to be unveiled in the Skylanders Trap Team lineup and will be offered to Skylanders fans for pre-order at all major North American retailers while supplies last. Fans will be able to get their hands on the Tech element character months in advance of her official arrival at retail next year. A limited supply of Gearshift will be available for the October 5 launch of Skylanders Trap Team in North America.
For the first quarter, worldwide gross sales for Mattel girls and boys brands were $656.9 million, down 5 percent versus the previous year. This included a decline in worldwide gross sales for the Barbie brand of 14 percent. Worldwide gross sales for Mattel’s other girls brands increased 4 percent on the strength of Disney Princess and Ever After High, partially offset by Monster High. [Read more...]
Galt Toys, producer of quality developmental toys for children, has debuted in North America just in time for the holiday season. With a history spanning more than 175 years, Galt Toys hopes to replicate their success overseas by launching their collection of developmental toys for baby’s first year and beyond.
This collection was developed with parenting guru Dr. Miriam Stoppard and focuses on the educational developmental of babies and toddlers. The new Dr. Miriam @ Galt collection of 21 wooden, plastic, and soft toys is designed to encourage learning through play with each toy. The line includes a jigsaw puzzle, a rattle, a baby walker, an activity centre, and a shape sorter.
The collection of toys is designed to help with key child development milestones, such as manual dexterity, hand-eye coordination, speech, feelings and emotions, memory, visual acuity, and conceptual thinking. Dr. Stoppard has also written a unique play guide for each toy, which gives tips on how to play with the toy in the most beneficial way while having fun.