From slime and foam to coloring and crafts, the latest trends around creative expression are driving U.S. sales of office supplies ahead of Easter, according to The NPD Group. The double-digit sales growth seen across coloring and art related categories suggests that a different wave of items may be joining the chocolate bunnies and stuffed animals in Easter baskets this year. [Read more...]
Total video game sales for August 2016 is $573.4 million, up from $568.6 million last year, according to The NPD Group. While video games hardware sales decreased 6 percent from $190.3 million last year to $178.1 million this year, video games software grew 8 percent from $253.2 million last year to $273.7 million this year, PC games software grew 18 percent from $12 million last year to $14.2 million this year. [Read more...]
The dollar sales of licensed toys grew 11 percent from January through May, according to the NPD Group. Last year, the overall toy industry grew seven percent during this time.
The top toy license so far this year is Star Wars, whose sales have more than doubled over the past year, followed by Disney’s Frozen. For 2016 films, Batman v Superman: Dawn of Justice is the top selling toy license followed by Captain America: Civil War.
The NPD Group released its monthly point-of-sales data reports, showcasing a four percent rise, or $19.3 million, in overall trends across new physical software, hardware, and accessories for May 2016. The report showed a healthy install base of the Xbox One and PS4, which currently have 43 percent higher cumulative unit sales than their predecessors at the same point in their lifecycles. NPD also reported that new launches were a major driver of the May 2016, selling nearly double in unit sales and 108 percent more in dollars compared to new launches last May.
Uncharted 4: A Thief’s End was the best-selling game for May 2016, which helped Sony rank as the leading software publisher of May 2016. The game, Doom, ranked second, followed by Overwatch as the third-best selling game. Accessories debuted mixed results, which resulted in an overall decline of two percent in dollar sales, or $2.5 million.
Total video game sales from March 2015 to March 2016 stayed about the same, according to The NPD Group. In addition, total software sales went up by seven percent, video game hardware sales went down by nineteen percent, and video games software and video games accessories sales increased by eight and nine percent.
The top 10 games for 2016 include: Tom Clancy’s The Division, Far Cry: Primal, The Legend of Zelda: Twilight Princess HD, Grand Theft Auto V, UFC 2, MLB 16: The Show, Pokken Tournament, NBA 2K16, Call of Duty: Black Ops III, and Minecraft.
According to data from the NPD Group, Nintendo has sold an estimated 7 million amiibo figures to date in the U.S. alone. The news comes out less than a month before Nintendo introduces Animal Crossing Series 1 amiibo Cards, scheduled to launch on September 25, along with Animal Crossing: Happy Home Designer for the Nintendo 3DS.
Wal-Mart Stores Inc. will bring forward its holiday layaway program by two weeks, in what has been viewed as a move to get ahead of year-end demand for toys, and to generate sales of upcoming Star Wars toys. As reported by Reuters, Anne Marie Kehoe, the vice president of toys for Wal-Mart, said in a briefing that shoppers can utilize the program starting August 28, two weeks earlier than last year.
In the most recent video game analysis from The NPD Group’s Liam Callahan, overall sales across hardware, new physical software, and accessories in April grew by 3 percent over April of last year, due to the strength of new physical software sales, offsetting losses from hardware and accessories. April hardware sales decreased by 4 percent, due to the 55 percent decline in sales of seventh-generation console hardware. After 18 months on the market for Xbox One and PlayStation 4, cumulative hardware sales for those consoles are more than 50 percent higher than the combined sales of Xbox 360 and PlayStation 3 at the same point in their life cycles.
The 41st annual general meeting of the International Council of Toy Industries will be held in Cancun, Mexico from May 3 to 6 next year. The meeting will be hosted by the Mexican Toy Association at the Fiesta Americana Grand Coral Beach Cancun, and will bring ICTI members to discuss the state of the toy industry and update on each country’s domestic market.
According to the Toy Industry Association, the general meeting agenda will include discussions and presentations, including a global toy industry sales report from The NPD Group, a presentation from the president of the Mexican Toy Association, an update on the status of the ICTI Care program, and more.