U.S. Toy Industry Sales Up 3 Percent Mid-Year; 4.5 Percent Growth Predicted for Full-Year

NPD_GrowthHalfYearThe U.S. toy industry grew its dollar sales by 3 percent in the first half of 2017, according to The NPD Group. With about one-third of total annual sales typically occurring in the first half, NPD estimates that the industry will grow approximately 4.5 percent for the full year. [Read more...]

NPD Reports April 2017 Video Game Sales

npd-group copyTotal industry spending for video game hardware, software, and accessories from Apr. 2 to 29, 2017 grew 10 percent to $636 million compared to last year, according to analysis from The NPD Group. [Read more...]

Coloring and Craft-Related Products Sales Grow Double Digits Ahead of Easter

NPDGroupFrom slime and foam to coloring and crafts, the latest trends around creative expression are driving U.S. sales of office supplies ahead of Easter, according to The NPD Group. The double-digit sales growth seen across coloring and art related categories suggests that a different wave of items may be joining the chocolate bunnies and stuffed animals in Easter baskets this year. [Read more...]

NPD Group Reports August U.S. Games Industry Sales

36517008-005c-4739-a9d4-a36a928ebd57Total video game sales for August 2016 is $573.4 million, up from $568.6 million last year, according to The NPD Group. While video games hardware sales decreased 6 percent from $190.3 million last year to $178.1 million this year, video games software grew 8 percent from $253.2 million last year to $273.7 million this year, PC games software grew 18 percent from $12 million last year to $14.2 million this year.  [Read more...]

Global Licensed Toys Market is Growing as it Heads into Licensing Expo 2016

The dollar sales of licensed toys grew 11 percent from January through May, according to the NPD Group. Last year, the overall toy industry grew seven percent during this time.

The top toy license so far this year is Star Wars, whose sales have more than doubled over the past year, followed by Disney’s Frozen. For 2016 films, Batman v Superman: Dawn of Justice is the top selling toy license followed by Captain America: Civil War.

NPD Group Releases Monthly Point-of-Sales Data Reports on U.S. Games Industry Sales

NPD GroupThe NPD Group released its monthly point-of-sales data reports, showcasing a four percent rise, or $19.3 million, in overall trends across new physical software, hardware, and accessories for May 2016. The report showed a healthy install base of the Xbox One and PS4, which currently have 43 percent higher cumulative unit sales than their predecessors at the same point in their lifecycles. NPD also reported that new launches were a major driver of the May 2016, selling nearly double in unit sales and 108 percent more in dollars compared to new launches last May.

Uncharted 4: A Thief’s End was the best-selling game for May 2016, which helped Sony rank as the leading software publisher of May 2016. The game, Doom, ranked second, followed by Overwatch as the third-best selling game. Accessories debuted mixed results, which resulted in an overall decline of two percent in dollar sales, or $2.5 million.

Moose Toys Becomes No. 4 Largest Toy Company in U.S.

ShopkinsLifestyleMoose Toys ranks fourth among toy manufacturers in the U.S., according to data from The NPD Group Retail Tracking Service. The data is based on dollar sales of toys from January through March of this year. The company’s growth is boosted by sales of its Shopkins collectible brand. [Read more...]

The NPD Group Says Video Game Sales are Steady

Total video game sales from March 2015 to March 2016 stayed about the same, according to The NPD Group. In addition, total software sales went up by seven percent, video game hardware sales went down by nineteen percent, and video games software and video games accessories sales increased by eight and nine percent.

The top 10 games for 2016 include: Tom Clancy’s The Division, Far Cry: Primal, The Legend of Zelda: Twilight Princess HD, Grand Theft Auto V, UFC 2, MLB 16: The Show, Pokken Tournament, NBA 2K16, Call of Duty: Black Ops III, and Minecraft.

Nintendo amiibo Sales Reach 7 Million to Date

AmiiboAccording to data from the NPD Group, Nintendo has sold an estimated 7 million amiibo figures to date in the U.S. alone. The news comes out less than a month before Nintendo introduces Animal Crossing Series 1 amiibo Cards, scheduled to launch on September 25, along with Animal Crossing: Happy Home Designer for the Nintendo 3DS.

Wal-Mart Revamps Layaway Program in Anticipation of Toy Demand

logo-walmartWal-Mart Stores Inc. will bring forward its holiday layaway program by two weeks, in what has been viewed as a move to get ahead of year-end demand for toys, and to generate sales of upcoming Star Wars toys. As reported by Reuters, Anne Marie Kehoe, the vice president of toys for Wal-Mart, said in a briefing that shoppers can utilize the program starting August 28, two weeks earlier than last year.

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