According to The NPD Group, sales for the British toy market increased by 4 percent in revenue during the first three months of the year, primarily fueled by the popularity of collectible toys. The trend saw a 9 percent increase in revenue growth. The building sets and plush categories also fared well. Toy sales up to the first three weeks of March grew 7 percent in value. NPD estimates that the first quarter of 2011 represents approximately 16 percent of annual sales.
Leaders from around the toy, video game, and technology industries will converge in Santa Clara, Calif., this fall to generate cross-platform relations. From September 22 – 23, the Toy, Game, & Technology Summit will allow executives to learn from each other as each develops new products for young people.
The summit will focus on pressing toy companies to adopt digital assets, as well as helping video game and technology companies learn how to better establish partnerships with traditional toy manufacturers. The event, sponsored by the Toy Industry Association, Inc. (TIA), features industry leaders such as Joseph Olin, president Academy of Interactive Arts and Science; TIA President Carter Keithley (pictured above); Reyne Rice, trend specialist at TIA; and Anita Frazier, toys and video games industry analyst at The NPD Group.
The NPD Group has released its list of Top-Selling Family Entertainment Titles for May 2010, with games for Nintendo consoles filling 18 of the 20 spots. Maintaining its standing from April, Ubisoft‘s Just Dance for the Nintendo Wii came in at No. 1, while Picross 3D and Zhu Zhu Pets, both for the Nintendo DS, came in second and third, respectively.
The two non-Nintendo DS or Wii games on the list were Guitar Hero 5 and Rock Band 2, coming in at No. 11 and No. 16, respectively, both for the Xbox 360.
According to The NPD Group, U.S. retail sales of toys generated $21.47 billion in 2009 compared to $21.65 billion in 2008, a decline of less than 1 percent. In the fourth quarter of 2009 (October through December), although revenues were flat, unit sales were up 4 percent compared to the same period in 2008.
According to The NPD Group, toy sales from January to October in 11 global toy markets showed signed of growth. Outside of the U.S. and UK, which experienced moderate revenue declines, and Spain, which saw flat sales, the countries that were analyzed—Germany, Poland, France, Australia, Italy, Austria, Belgium, and Portugal—experienced revenue growth when compared to the same period last year.
The Toy Industry Association (TIA) has released a 25-minute webinar highlighting trends from the TIA-commissioned Kids Leisure Time III study, which explains how American kids ages 2-12 spend their leisure time. The NPD Group’s Anita Frazier, an industry analyst for toys and video games, leads the pre-recorded webinar, explaining the construct of the study and identifying activities that keep kids engaged and for how long. The webinar also highlights the top properties, movie, and albums for four groups of kids segmented by age and gender.