The NPD Group signed an agreement to acquire EEDAR, a specialist market research and data analysis firm for the video games industry. The two companies will give clients access to a full suite of services covering data, insights, and analytics. [Read more...]
Buffalo Games is the No. 1 adult jigsaw puzzle manufacturer in the United States, according to data released The NPD Group, the company claimed the spot last January and has remained on the top spot since.
The company has experienced rapid growth since 2014, gaining 12 points in market share in the past two years to end 2015 as the industry leader with a 29 percent dollar share. Buffalo Games attributes its growth to strong relationships with their retail partners and opportunities to work with top-tier licensors in the entertainment industry and art world, including Warner Bros., Disney, and many more
According to a new report by The NPD Group, “Video Game Acquisition in Canada,” Canadian gamers are slowly shifting towards digital properties and away from traditional, packaged video games. The study polled 4,006 gamers across Canada, ranging from age 13-54, between September 2010 and February 2011.
According to the report, an estimated $84 million were spent on games through digital downloads. Sixty-five (65) percent of games were purchased via physical retail outlet.
Still, the study showed that some gamers are reluctant to buy through a digital download—88 and 81 percent of console and portable gamers, respectively, chose to purchase physical copies of games. Additionally, PC and Mac gamers totaled 20 percent of those who reported they have acquired at least one game via a social networking channel.
Of those who prefer to buy a physical copy, 58 percent say it’s because they just like having a physical copy, while 35 percent say they like going to the store because it has other things they need. The report also analyzed traditional gamers and the growing amount of gamers that are emerging from the smartphone and tablet markets.
According to a new report by The NPD Group, Kids Leisure Time IV, as kids get older they socialize with others in different ways, replacing person-to-person communication with other forms of socialization, such as social networks, cell phones, and video chats, which may be considered another form of entertainment. According to the report, kids ages 2 to 4 spent 17.5 hours per week spending actual face time with friends or siblings, with the average hours per week dropping off as they aged (10.8 hours for ages 9 to 12).
While kids have the same number of hours to spend on leisure time (68 leisure hours in a typical week), they have more activities that they are engaging in, requiring them to reprioritize how they spend their time, reported NPD.
Although kids may be engaging in more activities, and have new forms of entertainment, NPD says this has minimal impact on kids’ interaction with toys; unlike movies, kids are still as actively engaged with toys as they were in the past few years. NPD reports that kids may even be spending slightly more hours per week with toys than they did in 2009.
The NPD Group released the fourth quarter 2010 (October through December) results from its Kids Industry Data Service (KIDS), a monthly, syndicated tracking service that provides users with statistics about purchases made for kids—from birth through age 14.
According to the report, the categories that captured the most dollar share for kids during that period were apparel or accessories with 17 percent, toys or board games with 14 percent, and video game system hardware, and video games or PC game software, with 11 percent and 10 percent, respectively. Footwear rounded out the top five with 8 percent.