China Toy Fair


Nuremberg Toy Fair Looks to Continue Momentum of Past Year

NurembergNuremberg Toy Fair 2015 is scheduled for January 28 to February 2 of next year. It will be located in Nuremberg, Germany, and is estimated to attract 75,888 trade visitors from 122 countries, based on 2014 figures.

Of more than 75,000 visitors and approximately 2,748 exhibitors, 56 and 71 percent, respectively, are expected to come from outside Germany. Meanwhile, among 2014 exhibitors, 90 percent will exhibit again in 2015. Finally, 92.5 percent of visitors are involved in the purchasing decisions for their companies.

Spielwarenmesse’s accompanying program includes the Global Toy Conference, Toy Business Forum, New Exhibitor Center, Trend Gallery, and the ToyAwards. Kallman Associates Inc. serves as the exclusive U.S. representative for the event in Nuremberg, and will organize two U.S. international pavilions at the 2015 show, and can help exhibitors secure a booth.

Simba Dickie Group to Develop Toys for Kikaninchen

As a first step in the marketing of Kikaninchen, a new preschool brand by KI.KA, M4e AG has announced that Simba Dickie Group has been named the first partner for the toys/soft-toy sector.

Simba Dickie Group will produce an exclusive range of products via its many brands. Nicotoy will develop various Kikanichen soft-toys; Eichhorn will produce a range of wooden toys; Simba Toys will develop creative toys such as painting and handicraft boxes, finger paints, and Softknete modeling clay; Big will offer outdoor toys such as its Big-Bobby-Car, and a balance board; and Noris-Spiele will develop games and puzzles.

All of the products will debut at the Nuremberg International Toy Fair in next February, and should be available at retail the following summer.