The WIT Panel Discussion: Shifting Trends in Toys, Licensing, and Entertainment will bring industry experts to share business insights with the audience. Topics to be discussed include kid trends in the toy business, the future of licensing, the popularity of STEM toys, changing trends in crowdfunding and social media, and more. Panelists include Trudi Bishop, head of marketing and licensing at Cartamundi; Dr. Amanda Gummer, founder and CEO of Fundamentally Children; Fay Goodman, managing director of Goodmedia Ltd.; and will be moderated by Patti Becker, CEO and founder of Becker Associates LLC. Click here to RSVP for the free event. [Read more...]
The Toy Book, the leading U.S. trade publication for the toy industry, is currently working on its Nuremberg International Toy Fair issue, which will be distributed at Spielwarenmesse 2014, and we want YOU to be a part of it. Are you exhibiting in Nuremberg in 2014? If so, please submit a description of any items you will be showing that are new for 2014, along with high-res 300 dpi product images, to email@example.com. The deadline is November 22.
**There is no fee for this editorial.**
BE SURE TO INCLUDE:
- YOUR HALL AND STAND NUMBER IN THIS FORMAT “Hall 1, Stand B-05-1″
- Where and when product will be available for distribution (e.g. Available in North American in spring 2014 and globally beginning in fall 2014.)
- A description of each new item/line you’d like us to cover
- A high-res 300 dpi image for AT LEAST ONE ITEM you are submitting
By Julie Livingston, Director of Business Development & Accounts,Child’s Play Communications; former Senior Director of Public Relations, Toy Industry Association
Reporters scouting Toy Fair for hot products and overarching trends are pressed for time and attention. On a good day, they may have an hour or so to peruse the aisles overflowing with eye candy. Keep in mind that, in addition to covering the spectacle of the show, they are also looking for alternative story angles of greater depth. Such angles may include:
- Lifestyle trends and new ways that kids are engaging in play;
- “Hometown heroes”- stories about unlikely toy inventors or inventions;
- Emerging entertainment properties and licenses;
- Made in the USA products; and
- Brand legacy stories (including special anniversaries of best-loved brands and characters). [Read more...]
By Julie Livingston, Director of Business Development & Accounts, Child’s Play Communications; former Senior Director of Public Relations, Toy Industry Association
We all know that the fourth quarter of the current year and first quarter of the new year are a marathon of events and deadlines for the toy industry. First, it is the chaos of closing out holiday orders and enjoying a brief holiday break. Then, for many, it’s on to the Hong Kong Toys & Games Fair, followed by Nuremberg and then the annual New York Toy Fair at the Jacob K. Javits Center from February 10 to 13. With such a compressed timetable, every minute in pre-Toy Fair planning counts.
The annual event draws approximately 1,000 global media representatives from top tier outlets including The Today Show, The View, CNN, the Associated Press, The New York Times, NY Daily News, Wall Street Journal, and many more. Media publicity affords toy companies with valuable promotion and exposure, which can help to hype “driver products”–those in-demand items expected to be hot sellers for the 2013 holiday season. [Read more...]
By Steve Reece, a brand management consultant in the toys and games industry.
Apparently we are in the middle of an ever-worsening economic climate in Europe, a eurozone crisis, and a downward spiral of economic recession. I didn’t get any impression of that from this year’s European toy fairs. In fact, it almost seemed the opposite! Rarely have I been to toy fairs with so much news, innovation, and newsworthy product launches.
For me, the season started with the UK show. In its third year back at London’s Olympia Exhibition Centre, this show was buzzing, with a packed out hall and mezzanine, plentiful foot traffic, and a generally vibrant atmosphere.
Then onto Nuremburg, where the temperature dropped as low as -17 C / 1 Fahrenheit. Despite the inhospitable weather, the show itself seemed as vibrant as ever. While the attendance figures were reportedly down, international visitors hit record levels, and it was notable that the majority of top-level industry people I expected to be there were indeed present.
Innovation First International is launching Bobble Bots, a new brand and product line. As part of the launch, the company has joined forces with Mind Candy, the brains behind the Moshi Monsters brand, for the debut of Bubble Bots Moshi Monsters. The line will hit store shelves across Europe and North America this spring.
The line of bobblehead mini robotic pets and customizable play sets will feature the patented Hexbug Nano vibration technology. Moshi Monsters will be brought to life in their own customizable environment. The initial assortment of Bobble Bots Moshi Monsters will include 24 battery-operated collectible Moshlings and a variety of configurable, 3-D “dollhouse” replicas of the streets, yards, buildings, and houses found online in Monstro City. Every product will include secret codes to unlock digital assets in the online world. The products will be showcased (by appointment only) at London Toy Fair, Nuremberg Toy Fair, and New York Toy Fair.