HoliDAY of Play 2015

Spielwarenmesse Garners More International Visitors, Higher Rate of Satisfaction

SpielwarenmesseegLast week, Spielwarenmesse enjoyed an increase in the number of international visitors, which rose to 58 percent, as reported by Spielwarenmesse eG. Around 72,000 trade visitors were present in Nuremberg this year, along with a total of 2,857 manufacturers from 67 countries, up from 2,748 last year. [Read more...]

Barbie Makes Superhero Debut at Spielwarenmesse 2015

Barbie(TM) Takes to the Skies With a Daring Stunt at World's Biggest Toy FairFor the first time in Mattel‘s 56-year history, Barbie pulled out a cape and mask to transform into a modern day superhero. During a stunt at Spielwarenmesse 2015 in Nuremberg, Barbie demonstrated new superpowers and took to the skies as part of a new superhero persona. [Read more...]

Spielwarenmesse Kicks Off with Widest Offering Ever

SpielwarenmesseegThis year, Spielwarenmesse will kick off in Nuremberg with 2,857 exhibitors. The number represents 67 countries and the widest offering ever seen at the event, scheduled to take place from January 28 to February 2. Spielwarenmesse eG is expecting an estimated 75,000 trade visitors from more than 100 countries. [Read more...]

Baby and Infant Products Will Be Bigger than Ever at Spielwarenmesse

SpielwarenmesseegSpielwarenmesse eG has announced an extension of space for baby and infant products at Spielwarenmesse 2015.

Nearly 350 exhibitors will have products for babies and infants at the trade fair, ranging from toys, textile articles, strollers, and furniture. These exhibitors will be located next to similar product groups, which will include dolls, plush, and wooden toys.

The trade fair will take place in Nuremberg from January 28 to February 2 of next year.

Entries to Be Accepted Soon for Spielwarenmesse 2015 ToyAward

SpielwarenmesseegAs of October 1, every Spielwarenmesse exhibitor can enter new products for the ToyAward competition. If they win, their products will be highlighted among the 75,000 new items presented at Nuremberg. A panel of 11 jurors selects products for the coveted new award in four age group-specific categories, based on children’s development stages: baby and infant (0 to 2 years), preschool (3 to 5), school kids (6 to 10), and teenager and family (from 11 years). [Read more...]

Nuremberg Toy Fair Welcomes 77,500 Visitors

Approximately 77,500 buyers and retailers from all over the world (119 countries) came to Nuremberg for the 63rd Spielwarenmesse International Toy Fair Nuremberg. The share of international visitors increased to 55 percent, which Spielwarenmesse EG attributes to the new Wednesday start date of the fair. Most of the buyers came from the U.S., Russia, and Great Britain.

Most exhibitors plan to return for the fair next year. Of the 2,776 exhibitors, 92 percent said they will come back for International Toy Fair 2013, and 87 percent of visitors said they will attend the fair next year. Additionally, 347 exhibitors presented their products for the first time at this fair, compared to 325 new exhibitors in 2011. The 2013 show is slated to run from January 30 to February 4.

This post was originally written by Elizabeth A. Reid and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.