Sweet Suite 2016

JazWings Idea Incubator Platform Launches At New York Comic Con

JPEGAn “idea incubator platform” dubbed JazWings offered New York Comic Con attendees an opportunity to discover the platform, become members, and vote for the next big idea. A subsidiary of Jazwares, JazWings is a resource for toy, comic, gaming, tech, and pop culture fans. It is available for creators who want to take their idea to the next level and for fans who want to vote on these ideas. [Read more...]

Lego Brings the Past into the Future with Nexo Knights

LEGO_LogoLast week at New York Comic Con, The Lego Group unveiled Lego Nexo Knights, a new, original Lego property depicting a medieval kingdom set in a futuristic world.

Lego Nexo Knights follows five young knights who can download special powers into their shields as they engage in battles with Jestro (the evil court jester), his sidekick the Book of Monsters, and their Lava Monster Army. Clay Moorington leads the modern, unlikely band of knights, which includes a not-so-sweet princess, a hipster, and a giant. With the help of the Great Digital Wizard, Merlok 2.0, the knights will join forces to defeat Jestro and keep the Kingdom of Knighton safe. [Read more...]

COMMENTARY: Kids Getting Older Younger—Or Younger Older?

Everyone always talks about how kids are getting older younger. Kids as young as 8 years old are swapping their Barbie dolls and Transformers for iPods and tablets—but this isn’t the case for everyone. There are big kids everywhere, and toys have a funny little habit of bringing an adult’s inner-child giggling wildly to the surface.

Nostalgia is a huge trend in toys today—classic properties such as The Smurfs, Teenage Mutant Ninja Turtles, and Pac-Man have resurfaced and are engaging a whole new generation. Traditional toys, such as Hasbro’s Easy Bake Oven, Kahootz’s Spirograph, and POOF-Slinky’s Slinky, all still appeal to young kids the same way they did decades ago. However, adults and older kids will find just as much fun in new products primarily targeted toward youngsters, too.

RainbowLoom.Butterfly Blossom braceletThis weekend, I was loomed. A family friend’s daughter, Karli, had her wrist covered in the colorful rubber bracelets that are a product of Rainbow Loom, from Choon’s Designs. A huge craze among kids, I was enamored by the bracelets and begged her to teach me how to make one. She did, and of course, hers came out better. I’ve been staring at it on my wrist every day since she made it for me, and I was extremely tempted to purchase my own loom when I went into a Michael’s craft store and saw the enormous display (but I thought to myself: “You’re 23 years old, Marissa! Taking home product samples is one thing, but you cannot justify BUYING a toy!”).

[Read more...]