COMMENTARY: Kids Getting Older Younger—Or Younger Older?

Everyone always talks about how kids are getting older younger. Kids as young as 8 years old are swapping their Barbie dolls and Transformers for iPods and tablets—but this isn’t the case for everyone. There are big kids everywhere, and toys have a funny little habit of bringing an adult’s inner-child giggling wildly to the surface.

Nostalgia is a huge trend in toys today—classic properties such as The Smurfs, Teenage Mutant Ninja Turtles, and Pac-Man have resurfaced and are engaging a whole new generation. Traditional toys, such as Hasbro’s Easy Bake Oven, Kahootz’s Spirograph, and POOF-Slinky’s Slinky, all still appeal to young kids the same way they did decades ago. However, adults and older kids will find just as much fun in new products primarily targeted toward youngsters, too.

RainbowLoom.Butterfly Blossom braceletThis weekend, I was loomed. A family friend’s daughter, Karli, had her wrist covered in the colorful rubber bracelets that are a product of Rainbow Loom, from Choon’s Designs. A huge craze among kids, I was enamored by the bracelets and begged her to teach me how to make one. She did, and of course, hers came out better. I’ve been staring at it on my wrist every day since she made it for me, and I was extremely tempted to purchase my own loom when I went into a Michael’s craft store and saw the enormous display (but I thought to myself: “You’re 23 years old, Marissa! Taking home product samples is one thing, but you cannot justify BUYING a toy!”).

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