Toys “R” Us will introduce an assortment of toys from Fisher-Price based on the underwater world of Octonauts, which will splash into its stores nationwide and online at Toysrus.com beginning in March. The store will be the first retailer in the U.S. to offer aquatic explorers the opportunity to take an undersea voyage with the preschool line of action figures, playsets, and vehicles based on the show, which airs daily on Disney Channel and Disney Junior. [Read more...]
Chorion has secured its first major multi-rights deal with German broadcaster Super RTL. The channel has acquired 50 x 11’ minutes and 2 x 22-minute specials of Chorion’s preschool series Octonauts, with a second window to play on Disney Germany. The deal combines TV, home entertainment, and licensing and merchandising rights for the brand. The TV series is planned to debut in Germany on Disney Junior this summer and on Super RTL this fall. The deal follows the agreement with Disney U.S. for the premiere of Octonauts on Disney Junior next year.