Fall Toy Preview Sees Increases in Total Attendance and Global Participation

October 15, 2012 By

Courtesy of Toy Industry Association

More than 700 buyers from around the world attended the Toy Industry Association’s Fall Toy Preview 2012 in Dallas. This is a 3 percent increase in total buyers who attended to look at the new toys and games for Holiday 2013. A 10 percent increase in foreign buyers was also noted.  The top five foreign countries represented by buyers were Canada, the UK, Mexico, Australia, and Hong Kong. Roughly 348 companies exhibited their latest product lines, including Alexander Doll Company, American Plastic Toys, Famosa, Hape, Inc., Melissa and Doug, Playmobil, Ohio Art, Blip Toys, Safari Ltd., and Razor USA. In sponsorship with Techno Source and presented by Carlin West Agency/NFL Rush Zone, the opening night party for the event raised funds for the Toy Industry Foundation and allowed participants to meet with Dallas Cowboys linebacker DeMarcus Ware.

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Toy Battle of the Ages: Slinky vs. Etch A Sketch

August 3, 2010 By

Advertising agency Team Detroit has created a campaign for a battle between two classic toys: the Slinky and the Etch A Sketch. The Slinky vs. Etch A Sketch contest asks fans to vote for their favorite toy on SlinkyVsEtchASketch.com. At the website, participants can upload fan videos, while student groups, teams, and other organizations vie for a cash prize by demonstrating their love for the toys.

Prizes include $5,000 for the top video produced for each toy, as well as a daily Slinky and Etch A Sketch giveaway. Other prizes range between $500 and $3,000.

The contest runs through October 31 and is sponsored by Ohio Art and POOF-Slinky. Slinky celebrates its 65th anniversary this year, while Etch A Sketch celebrates its 50th.

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