On Sunday, Disney Interactive launched Disney Infinity 3.0 Edition, bringing Disney together with Star Wars, Disney•Pixar, and Marvel for a new gaming experience. Disney Infinity 3.0 Edition features an updated and improved Toy Box mode where families can mix and match some of their favorite Star Wars, Disney, Disney•Pixar, and Marvel characters and play with them together.
The Disney Infinity 3.0 Edition Starter Pack from Disney Interactive, featuring the Star Wars Twilight of the Republic Play Set, will be available in North America on August 30. Fans who pre-order at participating retail stores will receive an early copy of the multiplayer Toy Box Expansion Game, Toy Box Takeover, which allows players to use all of their Disney Infinity characters across Star Wars, Marvel, Disney, and Disney•Pixar.
There will also be a set of collectible Mystery Minis featuring Anna, Elsa, Olaf, Kristoff, Sven, Marshmallow, and the Troll. Both new lines of toys are scheduled for release in February.
More than 3 million Disney Frozen Elsa and Anna role-play dresses have been sold at Disney Store and mass retailers in North America in less than a year, according to Disney Consumer Products. Elsa and Anna also led costume sales by double digits at all Disney Store locations in North America. In addition, the National Retail Federation’s 2014 Halloween Consumer Top Costumes Survey said that an estimated 2.6 million children planned to dress up as one of Disney’s Frozen characters this Halloween.
Since Frozen’s release last November, Disney Publishing Worldwide and its licensees have published more than 800 Frozen print titles globally and more than 35 e-books in the U.S. The Disney Karaoke: Frozen app has reached the No. 1 spot in the iPad Entertainment Downloads category in more than 100 countries worldwide, and the Disney Frozen: Free Fall app is Disney Interactive’s top-grossing and most downloaded app of the year.
Disguise Inc.’s Halloween costume line-up for this year includes popular characters for the entire family based on theatrical blockbusters, popular television shows, pop culture, and more.
This year’s line-up includes toddler and children’s costumes for Elsa, Anna, and Olaf from Disney’s Frozen, as well as an adult Elsa costume. From Disney’s Maleficent, Maleficent and Aurora costumes are available in sizes for children and adults. Disney Junior properties such as Sofia the First and Doc McStuffins have costumes in baby, toddler, and child sizes.
The classic Minnie Mouse costume is available in sizes ranging from baby to adult. Super Mario Bros fans can dress up as their favorite characters including Mario, Luigi, and Princess Peach. Costumes for Bumblebee and Optimus Prime from Hasbro’s Transformers are available in baby to adult sizes.
Children and adult fans of Hasbro’s My Little Pony can dress up as their favorite characters, including Rainbow Dash and Pinkie Pie. Accessories and costumes for Saban’s Power Rangers span from baby, to child, to adult.
The thing that I like most about Disney’s Frozen was that it played with the idea of a typical Disney Princess movie. It touches on the idea of falling in love and being engaged within hours of meeting each other and changes the way the audience thinks about typical princesses and princes. There is, of course, a curse that’s lifted by “an act of true love,” but this act comes from (spoiler alert!) one of sisterly love rather than romantic love. A lot of the plot is focuses on the two royal sisters, Anna and Elsa, and the animation is so spectacular as it brings this truly magical story to life.
To go along with this great movie, Mattel has introduced an entire line of toys that capture the lively, magical spirit of Frozen. With quirky characters (Olaf!), Frozen quickly becomes a new Disney favorite, and the toys are sure to have the same effect on any toy box.
One of my favorite toys from this line is the Disney Frozen Musical Magic Elsa and Anna Dolls. These dolls feature glittery and glamorous gowns, but I think also do a fantastic job of capturing the familial bonds that are so important to the movie’s story. When kids hold the dolls hands, the dolls hold each other’s hands, OR you create a circle of humans and dolls holding hands, Anna and Elsa magically light up and play enchanting music. [Read more...]