For the 96th anniversary of Children’s Book Week, scheduled for May 4 to 10, teachers, librarians, families, and booksellers will be holding special events. MerryMakers, which specializes in book-based toys, joins the festivities by providing tools for both reluctant and enthusiastic readers.
Zoobies introduces its new Zoobie Pets line, the Story Time Collection, which kids and parents can snuggle up with during story time. The company has partnered with some of the most famous story time books to create the new three-in-one plush characters. The new Zoobies include Paddington from the series of books by Michael Bond, Olivia from the series of books by Ian Falconer, Mr. Happy and Little Miss Sunshine from the Mr. Men and Little Miss series by Roger Hargreaves, Peter Rabbit from the storybook by Beatrix Potter, and Spot from the series by Eric Hill.
For more Fall Toy Preview coverage, pick up The Toy Book‘s September/October issue!
Chorion has announced that the first wave of Olivia consumer products will hit store shelves in the U.S. starting with back-to-school 2010.
Global master toy licensee Spin Master will support its range of Olivia preschool girls’ toys with a major TV advertising campaign and promotional in-store marketing programs. Other categories for the upcoming Olivia launch will include games, publishing, puzzles, novelty, DVDs, apparel, and accessories. Plans are in place for dedicated Olivia sections at retailers such as Toys “R” Us, Target, Barnes & Noble, and Borders. International consumer products are scheduled for a 2011 release with TV tie-in books paving the way in key markets.
Chorion has picked Haven Licensing to be the agent for its brands Olivia, The World of Eric Carle, and Noddy. The agreement is for Australia and New Zealand. Haven is already sub-agent for Beatrix Potter in the region, and Chorion’s Mr. Men and Little Miss.
Chorion has signed a deal with TysToyBox.com to launch an Olivia shop at the e-tailer’s website for North America. TysToyBox.com will feature new Olivia products, including exclusive personalized T-shirts and DVDs based on the animated preschool series. Olivia merchandise will be available on Ty’s Toy Box shop in Canada later this year. [Read more...]