COMMENTARY: Boo! Halloween Toys That Outlast the Season

by Laurie Schacht, Toy Insider Mom

zombieLast year was a pretty tough Halloween on the east coast. Just a few days before the holiday, Hurricane Sandy shut off our lights, devastated our coasts, and in my neck of the woods, pretty much canceled parties and trick-or-treating. So this year I hope to see all our favorite ghosts and goblins make a big comeback.   

Who will you be this year? The Marvel superheroes will be strong sellers. Lets face it: what kid doesn’t want to save the world—and what adult doesn’t want a few hours to be “that hot” at a grown up party dressed up as Iron Man or Wonder Woman!

For little girls, if you haven’t purchased their Doc McStuffins or Sofia the First costumes yet, good luck finding them. I’ve yet to meet a 4-year-old girl that hadn’t loved one or both of these new favorite characters. Boys are loving Jake and his Never Land Pirates, Skylanders, Trash Pack Kids, and Slugterra.

But it’s not just in the costume. There are some great additions to the two hottest video games with Halloween themes this year that I need to share. Skylanders Giants released their special Halloween edition called Eye-Brawl. It’s sports a pumpkin head and a skeleton head at his feet. Disney Infinity will let kids build their own Halloween town in Toy Box mode, with the Pumpkin King throwing pumpkins at other characters, including the newly released Jack Skellington. [Read more...]

WowWee Group Aquires Once Upon A Zombie License

The Toon Studio of Beverly Hills has completed a licensing deal with WowWee Group Ltd., to bring the Once Upon A Zombie property, featuring Snow White, Cinderella, Little Mermaid, and Sleeping Beauty, among other characters, to the world of traditional and digitally interactive dolls with mobile applications.

Once Upon A Zombie tells the story of how these classical princesses took a turn in time and became Zombies living on forever.

WowWee, best known for Robosapien in 2004 and Paper Jamz two years ago, is a manufacturer of imaginative toys featuring a touch of technology.

The Toon Studio will soon launch a Once Upon A Zombie children’s book and is licensing the property to consumer product companies worldwide.

WowWee plans to incorporate technologies similar to its AppGear product line into next year’s product launch of Once Upon A Zombie. WowWee’s AppGear will be available in a number of channels and retailers—from AT&T and Verizon to Target, Toys R US, WalMart and Walgreens.

This post was originally written by Loren Moreno and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.